Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Through cookies and pixels, marketers have collected consumer data as they navigated the rise of the Internet.

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Marketing Loyalty Program Email Marketing Coupons 193

7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. The basic information you should be collecting is first and last name, phone number, and email address. You have to earn it!

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Loyalty Program Social Media Email Marketing Customer Service 370

The Restaurant Times

SEPTEMBER 22, 2021

Building brand loyalty when starting a new restaurant can save you money and increase your total profitability. A loyalty program can take a variety of shapes, but at its most basic level, it’s a restaurant marketing strategy that encourages consumers to come back. Offer Loyalty Points . Make It Exclusive .

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Loyalty Program Social Media POS Email Marketing 52

The Restaurant Coach University

MARCH 2, 2017

We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. Yes, and it’s a big thing in marketing that we often talk about: psychographics vs. demographics. There are all kinds of loyalty programs.

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Loyalty Program Coupons Seating Customer Experience 126

Modern Restaurant Management

JULY 12, 2022

Be In Charge of Your Own Marketing. Increase reservations at your restaurant and excitement around Restaurant Week by communicating to your customers using multiple platforms. Attract and Retain Guests with a Loyalty Program. The best way to keep new and returning guests coming back is to give them an incentive.

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Loyalty Program Online Ordering Point of Sale Customer Experience 221

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

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Loyalty Program Marketing Social Media Mobile Ordering 284

Restaurant Engine

APRIL 26, 2023

That’s because it’s one of the most critical marketing tactics you can utilize to grow your restaurant. tweet this) Text messaging is cost-effective, and it can help improve customer loyalty while improving your bottom line. Have customers make reservations through text. Let diners know when their table is ready.

Email Marketing 105

Email Marketing Loyalty Program Social Media Mobile Ordering 105

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

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Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Implement a chatbot to assist users with making reservations, getting information, and answering frequently asked questions. Send Relevant Emails.

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Marketing Email Marketing SEO Social Media 199

Modern Restaurant Management

JANUARY 31, 2024

The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns. Not to mention, operators are still seeing positive gains from things like online ordering and loyalty tech.

2024 199

2024 Online Ordering Website Management 2023 199

7 Shifts

JANUARY 20, 2023

If you don't want to give out discounts, consider other perks like loyalty cards or free dessert. We've compiled some fun Super bowl promotional ideas to get your first social media marketing plan started. Look to your email list If you're just reading this for the first time, now's the perfect time to start building your email list.

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Specials 2023 Social Media Email Marketing 195

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. Test and Refine As with all marketing strategies, it's essential to continually test and refine your approach. It's a gentle reminder of what they're missing out on.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Cheetah

SEPTEMBER 23, 2020

Restaurant reservation systems help solve one of the biggest challenges of the foodservice industry – managing the constant influx of reservations and customers. In this article, we compare 4 of the best reservation systems out there to help you make the right choice for your restaurant. Reading Time: 5 minutes.

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Reservations Website Management Online Ordering Mobile Ordering 78

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d. A double win!

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

SpotOn

APRIL 8, 2024

Consider allowing guests to opt out of email marketing content about this specific holiday and encourage staff to swap shifts if necessary for their wellbeing. Here are a few marketing ideas for restaurants so you can be top of mind on May 12th. Reservations or not, these folks still want to enjoy your food.

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2024 Seasonal Menu Social Media Loyalty Program 98

Open for Business

MAY 19, 2023

And showing that you’re aware of the latest trends can attract new guests, build loyalty, and raise your profile. These days, you can create email campaigns that send automatically and auto tag your most valuable guests by visit frequency or spend amount. These are some of the latest hospitality trends to consider for your restaurant.

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2023 Hospitality Loyalty Program Email Marketing 78

Modern Restaurant Management

JUNE 29, 2023

Now, almost every restaurant offers delivery, almost every restaurant connects to Ubereats or DoorDash or has an online ordering platform and almost every restaurant uses a reservation system or even a loyalty platform. 2020 fast-tracked the adoption of omnichannel for even the most traditional dine-in establishments.

Hospitality 88

Hospitality Loyalty Program Online Ordering Mobile Ordering 88

Open for Business

NOVEMBER 21, 2022

Online reservation system. Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. It can sync with a loyalty program. Pre-shift reporting.

Technology 147

Technology Front of House Back of House Online Ordering 147

Cheetah

SEPTEMBER 23, 2020

Restaurant reservation systems help solve one of the biggest challenges of the foodservice industry – managing the constant influx of reservations and customers. In this article, we compare 4 of the best reservation systems out there to help you make the right choice for your restaurant. Reading Time: 5 minutes.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

7 Shifts

NOVEMBER 3, 2021

Some programs are designed to intercept the data flowing to and from a POS system, as was that case with a breach at Wendy's locations. The report also noted the use of keyloggers, which are programs designed to capture the keys struck on a keyboard. Criminal Hacking (45% of all breaches). Safe Data Storage and Access Procedures.

Audits 370

Audits POS Loyalty Program Information 370

Cheetah

OCTOBER 22, 2020

As businesses are gradually reopening in California , restaurants are coming up with reopening marketing strategies to fit a COVID-19 world. Now we’re here to share with you 4 proven marketing tips and techniques to help you keep loyal customers and get some new ones. Reopening Marketing Tips for Worried Diners.

Marketing 78

Marketing Loyalty Program Social Media Email Marketing 78

QSR Automations

DECEMBER 22, 2023

Online reservation and booking Although online reservations aren’t exactly new, we can see that numerous businesses are attempting to improve the customer experience on that front. Even venues that previously didn’t have a reservation system in place were forced to implement one rather quickly.

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2024 Loyalty Program Online Ordering Customer Service 52

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! QR codes in menu stands can also be used to promote specials, deals, and events, providing an additional marketing opportunity for restaurants. This reduces the risk of spreading germs and viruses.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Sling

JULY 24, 2023

There is an ever-growing market of specialized software for all of the outside-the-kitchen things restaurateurs have to think about. In addition, Toast offers products ranging from payroll and tips management to inventory management , email marketing and more. It covers local health codes from the U.S.

2023 78

2023 Management Management Tip Distribution 78

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Lavu

MARCH 6, 2020

At the heart of restaurant technology for marketing is customer analytics. The three important aspects of improving customer service include customer engagement, digital marketing channels, and customer relationship management (CRM) integration. . The aim is to encourage repeat customers and cultivate customer loyalty.

Technology 78

Technology Marketing Loyalty Program Social Media 78

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

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License Email Marketing Seasonal Menu Front of House 78

Mad Mobile

FEBRUARY 29, 2024

We’ll walk you through the bells and whistles and show you why CAKE is the best bar POS system on the market. However, you can expect more from the industry-leading systems in today’s market. Tracking and redeeming loyalty points should be a snap.

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POS Bar Brewery Customer Service 40

Open for Business

MAY 4, 2023

To make that happen, restaurant owners need to invest in staff training, service standards, marketing, and tech to create the most positive guest experience. Make sure your staff training program is on point As Massimo Bottura told The World’s 50 Best Restaurants , “The waitstaff are more than 50% of the experience.”

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Take-out 2023 Customer Service Online Ordering 78

Modern Restaurant Management

MARCH 19, 2020

Listen to experts from legal, business, and marketing to join us to discuss the lasting implications of the coronavirus outbreak. Through the new program, anyone can donate a month of a MealPal membership to local restaurants. Click here for more information. “We know from other countries that this crisis will end. ."

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Loyalty Program Seating Email Marketing Restaurant Law 169

Gourmet Marketing

AUGUST 17, 2021

OpenTable is a reservation management system that has many great features to help you easily manage your food service business, including shift planning, guest profiling, reporting and analytics, and online reservations. These include reservation management, waitlist management, table management, and POS integration. .

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Loyalty Program Reservations Online Ordering Website Management 52

Touch Bistro

APRIL 27, 2021

Loyalty Program Information: If you offer a restaurant loyalty program , include all the relevant information about the rewards program and allow customers to sign up directly on your website. Begin growing your email list by including an email subscriber form on your website. Ask for Luigi.

Design 92

Design 2021 Online Ordering Website Management 92

Open for Business

JUNE 15, 2023

Empathy might not be part of your restaurant’s training program—yet. In fact, teaching empathy can be a helpful part of every restaurant training program. You can teach empathy in your restaurant’s training program by focusing on these five key areas: Active listening. After all, hospitality is a two-way street.

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Hospitality Loyalty Program Communication Training 78