7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Implement a chatbot to assist users with making reservations, getting information, and answering frequently asked questions. Communicate with Customers on Social Media.

Marketing 203

Marketing Email Marketing SEO Social Media 203

Restaurant Engine

APRIL 26, 2023

That’s because it’s one of the most critical marketing tactics you can utilize to grow your restaurant. tweet this) Text messaging is cost-effective, and it can help improve customer loyalty while improving your bottom line. Have customers make reservations through text. How Do You Get Customers to Sign Up?

Email Marketing 105

Email Marketing Loyalty Program Social Media Mobile Ordering 105

The Restaurant Times

SEPTEMBER 22, 2021

Building brand loyalty when starting a new restaurant can save you money and increase your total profitability. A loyalty program can take a variety of shapes, but at its most basic level, it’s a restaurant marketing strategy that encourages consumers to come back. Offer Loyalty Points . Make It Exclusive .

Loyalty Program 52

Loyalty Program Social Media POS Email Marketing 52

Modern Restaurant Management

JULY 12, 2022

Be In Charge of Your Own Marketing. Increase reservations at your restaurant and excitement around Restaurant Week by communicating to your customers using multiple platforms. Attract and Retain Guests with a Loyalty Program. But don’t stop there. Do More with Less with Technology.

Loyalty Program 223

Loyalty Program Online Ordering Point of Sale Customer Experience 223

7 Shifts

JANUARY 20, 2023

If you don't want to give out discounts, consider other perks like loyalty cards or free dessert. Next, promote your contest or giveaway through social media and other channels. Advertise on social media Social media is one of the most powerful tools at a restaurant's disposal. Junior M.A.F.I.A.)

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Modern Restaurant Management

JANUARY 31, 2024

The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns. Not to mention, operators are still seeing positive gains from things like online ordering and loyalty tech.

2024 203

2024 Online Ordering Website Management 2023 203

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! QR codes in menu stands can also be used to promote specials, deals, and events, providing an additional marketing opportunity for restaurants. This reduces the risk of spreading germs and viruses.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

SpotOn

APRIL 8, 2024

Consider allowing guests to opt out of email marketing content about this specific holiday and encourage staff to swap shifts if necessary for their wellbeing. Here are a few marketing ideas for restaurants so you can be top of mind on May 12th. Leverage social media Get creative on Facebook, Instagram, and TikTok.

2024 98

2024 Seasonal Menu Social Media Loyalty Program 98

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Cheetah

OCTOBER 22, 2020

As businesses are gradually reopening in California , restaurants are coming up with reopening marketing strategies to fit a COVID-19 world. Now we’re here to share with you 4 proven marketing tips and techniques to help you keep loyal customers and get some new ones. Reopening Marketing Tips for Worried Diners.

Marketing 78

Marketing Loyalty Program Social Media Email Marketing 78

Open for Business

NOVEMBER 21, 2022

Online reservation system. Make the pen-powered reservation book a thing of the past by moving the reservation-making process online. A system like OpenTable takes reservations day and night, running the book even when you’re away from the restaurant. It can sync with a loyalty program. Pre-shift reporting.

Technology 147

Technology Front of House Back of House Online Ordering 147

Sling

JULY 24, 2023

There is an ever-growing market of specialized software for all of the outside-the-kitchen things restaurateurs have to think about. In addition, Toast offers products ranging from payroll and tips management to inventory management , email marketing and more. It covers local health codes from the U.S.

2023 78

2023 Management Management Tip Distribution 78

Open for Business

MAY 19, 2023

No one would have guessed that so many people would be working remotely in 2023, or that TikTok would become the next social media powerhouse. And showing that you’re aware of the latest trends can attract new guests, build loyalty, and raise your profile. Bar seating with light bites continues to be a hospitality trend.

2023 78

2023 Hospitality Loyalty Program Email Marketing 78

Lavu

MARCH 6, 2020

At the heart of restaurant technology for marketing is customer analytics. The three important aspects of improving customer service include customer engagement, digital marketing channels, and customer relationship management (CRM) integration. . The aim is to encourage repeat customers and cultivate customer loyalty.

Technology 78

Technology Marketing Loyalty Program Social Media 78

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Seasonal Menu Front of House 78

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Prioritize local SEO. Promote user-generated content (UGC).

Marketing 88

Marketing Social Media SEO Email Marketing 88

Touch Bistro

APRIL 27, 2021

Social Media Links: Make it easy for your guests to follow you on social media by embedding links to your social media profiles directly on your website. Email Sign-Up Forms: Even if you don’t have a loyalty program, collecting customer emails is a great way to stay in touch with your guests.

Design 92

Design 2021 Online Ordering Website Management 92

The Restaurant Times

OCTOBER 11, 2021

Evaluate the current market and competition. This includes components such as color palette to be used in marketing and in decoration, the fonts you’ll use for content in menus and websites, the style and content of your images, and important visuals like your restaurant logo design. Claim your social media space.

Marketing 52

Marketing Social Media Loyalty Program Website Management 52

Bingage

NOVEMBER 18, 2019

Create a Hype on Social Media. Social Media has become the primary mode of an advertisement on every special occasion, the Importance of social media marketing is equivalent to the restaurant as well. STOP Offering Loyalty Points!! A restaurant referral program helps with that.

Loyalty Program 81

Loyalty Program Social Media Email Marketing Advertising 81

Open for Business

MAY 4, 2023

To make that happen, restaurant owners need to invest in staff training, service standards, marketing, and tech to create the most positive guest experience. Regularly check and update: Your business’s website Social media accounts Google, Yelp, OpenTable, and other business profiles 2. Think about your restaurant.

Take-out 78

Take-out 2023 Customer Service Online Ordering 78

Tableo

JUNE 26, 2023

Think about the following tactics: Keep an active online presence on social media to interact with your audience. Direct communications on social media should also be immediately and carefully answered. Use email marketing to communicate with your customers. New to Tableo?

Social Media 40

Social Media Customer Experience Loyalty Program Customer Service 40

The Restaurant Times

SEPTEMBER 22, 2021

Moreover, visual marketing is on an upward trajectory. If you add pictures to your marketing content, you stand to get 94% more views than without. Social Media Integration . Social media marketing is a great way to engage your customers daily. Carefree Reservations . Source: Medium.

Social Media 59

Social Media SEO Website Management Online Ordering 59

BNG Point of Sale

AUGUST 25, 2021

Having reserved parking for customers and delivery services ensures people can pick up orders easily. 4: Customer Loyalty Programs . A customer loyalty program improves customer retention rates and increases the chance they will be back with their friends, resulting in even more loyal customers with similar tastes. .

Loyalty Program 52

Loyalty Program Social Media Point of Sale Customer Service 52

Gourmet Marketing

AUGUST 17, 2021

OpenTable is a reservation management system that has many great features to help you easily manage your food service business, including shift planning, guest profiling, reporting and analytics, and online reservations. These include reservation management, waitlist management, table management, and POS integration. .

Loyalty Program 52

Loyalty Program Reservations Online Ordering Website Management 52

Open for Business

JUNE 15, 2023

Empathy might not be part of your restaurant’s training program—yet. In fact, teaching empathy can be a helpful part of every restaurant training program. You can teach empathy in your restaurant’s training program by focusing on these five key areas: Active listening. After all, hospitality is a two-way street.

Hospitality 78

Hospitality Loyalty Program Communication Training 78

Restaurant365

NOVEMBER 19, 2019

Because a menu is one of the most visible pieces of restaurant marketing, maintaining a relevant, profitable menu is essential for a restaurant’s bottom line. In addition, more than half of smartphone users report using their phones to take advantage of special deals, rewards, or loyalty programs from restaurants.

Operations 92

Operations 2020 Mobile Ordering Social Media 92

Touch Bistro

MAY 26, 2021

And this number only increased during the COVID-19 pandemic – especially for those restaurant brands with a mobile loyalty program. For instance, if you use TouchBistro Loyalty , you can set up your very own progressive web app, called a Customer Web App (CWA), in just minutes – no coding or technical knowledge required.

Loyalty Program 52

Loyalty Program Customer Experience Download Mobile Ordering 52

Touch Bistro

MAY 26, 2021

A restaurant reservations system that helps you fill tables in advance. A restaurant reservations system helps you manage all your bookings digitally so you can reduce those dreaded no-shows and ensure you’re maximizing all your available tables – something that’s especially important on a busy holiday like July 4th. Download Now.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

The Restaurant Times

FEBRUARY 24, 2022

Restaurant marketing in today’s highly competitive industry necessitates precision, consistency, and thorough consumer data. Both online and offline marketing strategies can benefit from data gathered about your actual customers. The sharp increase in restaurant competition in the market has emphasized the importance of branding.

2022 52

2022 Loyalty Program Email Marketing Customer Service 52

Restaurant365

DECEMBER 17, 2019

Marketing costs are also variable and controllable. Depending on your type of restaurant, you may also want to consider other types of restaurant technology, including online ordering and delivery management, online reservation platforms, and self-service or table-side ordering systems. Marketing Costs. Restaurant Food Costs.

Point of Sale 120

Point of Sale License Insurance Employee Relations 120