Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

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Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

OCTOBER 4, 2021

The new report captures a steady rise in mobile ordering, reinforcing the critical importance of mobile initiatives for restaurant brands. According to the data, consumers deleted restaurant apps if menu items were missing or if there was limited ability to customize orders. Mobile orders are on the rise.

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Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Use your email database. Prioritize local SEO.

Marketing 88

Marketing Social Media SEO Email Marketing 88

ChowNow

FEBRUARY 5, 2021

When looking for the right online ordering platform for your multi-location restaurant, it’s important to choose one that will help you remain profitable and give you the tools you need to run a successful business. . While there is no shortage of online ordering services to choose from, not all online ordering partners are alike.

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Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. You may also like our article on why more producers don’t market their own coffee. It’s an industry that was born from marketing, rather than consumer demand.”

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Consumer Goods Sustainability Email Marketing Café 144

Modern Restaurant Management

JANUARY 8, 2024

For example, there will be fewer human interactions when ordering takeaways during busy lunch hours, quick customer seating, or bill payments. – Corin Camenisch, Product Marketing Lead at SumUp 1 + 0 = 3: The New Math of Marketing!

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Restaurant Engine

JUNE 10, 2020

So, combine this with the free marketing, and you’re on your way to Instagram stardom. #2: Hashtags can also attract local restaurant bloggers, foodies, or influencers, and these people can share your info on their accounts. As with all marketing, experiment with what works the best for your brand and gets you the most engagement. #3:

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Social Media Influencer Website Management Email Marketing 99

Mad Mobile

FEBRUARY 16, 2024

A 2022 Deloitte Study found that consumers spend an incredible 20% more when ordering through technology like tableside ordering , online menus, and handheld POS devices. Implementing QR code ordering is one of the fastest ways to quickly implement digital ordering. Make it clear, easy to read, and mobile-device friendly.

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The Restaurant Times

JANUARY 18, 2022

In recent years, restaurant marketing has gotten considerably more sophisticated. Every company needs a marketing plan that addresses the “Four Ps” of product, pricing, place, and promotion. Those in charge of restaurant marketing and the new business generation encounter intriguing challenges. Google My Business .

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Marketing Social Media SEO Email Marketing 52

Restaurant365

NOVEMBER 19, 2019

Tools like cloud-based scheduling and centralized mobile apps for employees can help make labor scheduling more efficient. Tools based on accurate inventory, like smart ordering, suggested purchasing amounts, or smart receiving (tracking when vendor ingredient costs are above normal), help maintain the profit margin of individual menu items.

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The Restaurant Times

DECEMBER 28, 2021

Further, food trucks are flexible since it is a mobile business, and you can scale up the business easily by expanding the fleet size. However, the market share of sushi in the UK food industry is still relatively small, so the growing popularity can be seen as the indication of growth potential in this segment. Market The Food Truck.

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LevelUp

FEBRUARY 6, 2020

The world of marketing is always changing, and best practices for content creation are ever-evolving. Your brand should be sharing blog posts, social media posts , videos , and even monthly newsletters or email campaigns to keep up with competitors and attract audiences in the digital sphere. Analyze previous content.

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Email Marketing Social Media Mobile Ordering Blog 52

Lavu

DECEMBER 2, 2019

Fairs are distinct from markets or festivals, as they don’t divide entertainment and mercantilism. Watson helped neighboring communities develop their own local, county, and state fairs, and the influence grew like wildfire. If you are planning to attend a fair as a vendor, it is important to have a mobile POS that will support you.

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Mobile Ordering 2017 Agriculture Social Media 78

The Restaurant Times

AUGUST 29, 2020

Mobile POS Feedback System: Using a tablet connected to a POS system to collect customer feedback, based on customer order history. Mobile POS Feedback System . By implementing a MPOS (Mobile POS), you can enable guests to provide their feedback in just a few clicks. Social Media Feedback. Online Customer Surveys .

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ChowNow

JANUARY 17, 2020

As you cross items off your checklists and get ready for the big day, you’ll also need to prepare to market your business and connect with your guests. This is why branded, commission-free online ordering will be instrumental as you open your doors. . Gather valuable marketing data to grow your budding customer base.

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Online Ordering Mobile Ordering Email Marketing Food Order 78

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. Kiosk ordering Your busy customers don’t always have time to wait in line. Kiosk ordering tools speed up the ordering process, making it easier to keep up during a mealtime rush. They receive a number, and the order is sent directly to the kitchen.

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Modern Restaurant Management

DECEMBER 21, 2020

We have also learned that our guests are willing to try new things and have really embraced our touchless ordering system as well as our new takeout offerings. We realized how important transparency and communication were this year, both with our staff and our customers, in order to make everyone feel comfortable and feel safe.

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7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. Kiosk ordering Your busy customers don’t always have time to wait in line. Kiosk ordering tools speed up the ordering process, making it easier to keep up during a mealtime rush. They receive a number, and the order is sent directly to the kitchen.

Management 195

Management Management Email Marketing Point of Sale 195

Sling

OCTOBER 26, 2020

As mobile devices and the ubiquity of the internet continue to increase, so too does the potential for your employees to become distracted and waste 15 minutes here and 15 minutes there throughout the workday. Your HR department may put employee morale on the back burner in order to address other, more pressing, issues.

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Employee Relations Social Media Small Business Communication 78

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Modern Restaurant Management

FEBRUARY 10, 2023

Why You Need a Restaurant Website Digital marketing is crucial to restaurant growth because most diners aren’t just looking up information on your website, they’re also examining your menu online. Clickable phone numbers and email make it easier to convert a visit into an inquiry or a reservation booking. Yes, you do.

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Modern Restaurant Management

NOVEMBER 19, 2020

. “As a cooperative, Ocean Spray farmers know the importance of building and feeding communities, and share these values with local independent restaurants,” said Chris O’Connor, Vice President of Marketing at Ocean Spray. We know that by coming together, we can create real and lasting impact in our community.”

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Mobile Ordering Kitchen Safety Online Ordering Coaching 147

Apicbase

FEBRUARY 29, 2024

71% of restaurant customers prefer to order food delivery directly from the restaurant rather than using third-party apps. 85% of operators use POS data to engage with customers via text or email, while 60% use it for their loyalty programs. The global foodservice market size reached $2,989.5 Let’s dig in. billion by 2030.

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Restaurant365

JANUARY 27, 2022

While many restaurants offer touchless menus as a simple replacement for a paper menu, with orders made with a server at the table, some digital menu tools have added more advanced features such as pre-ordering before diners arrive at a restaurant, ordering through the digital menu, and payment processing. Streamline Operations.

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Mobile Ordering Social Media Customer Experience Online Ordering 148

Modern Restaurant Management

MAY 12, 2020

The idea of purchasing Dining Bonds seemed to strike a chord with the public as a way to provide much needed financial support in order to help restaurants stay in business. SevenRooms launched Contactless Order & Pay, streamlining the in-restaurant ordering and payments experience for guests.

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Mobile Ordering Online Ordering Food Order Recycling 150

Lavu

MARCH 11, 2020

Some of the elements to put into considerations include: Deciding between a legacy system and a mobile system. A legacy POS system includes hardware that’s placed inside your restaurant, while a mobile POS system uses multiple stations that are run via cloud-based software. Choosing a POS system with a variety of features.

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Management Management Cash Management Mobile Ordering 78

Gourmet Marketing

SEPTEMBER 23, 2021

We’re a Restaurant Marketing Agency that’s worked with restaurants for over a decade. Restaurant Marketing Ideas. As such, it’s important to use unique marketing ideas in order to truly stand out from other restaurants. Save the digital image of your poster so that you can use it for online marketing as well.

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Marketing 2021 Social Media Website Management 61

Modern Restaurant Management

OCTOBER 29, 2020

This edition of MRM News Bites features tech companies winning funding, AI in the kitchen, DoorDash invests in brick and mortar and the gamification of food ordering. The funding will be used to help more restaurants transition to online ordering during the COVID-19 pandemic and beyond. Ordermark Raises $120M in Series C Funding.

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Online Ordering Customer Service Seasonal Menu Food Order 143

Touch Bistro

MARCH 30, 2021

With so many people dining out (or ordering in), this is the perfect holiday to generate more traffic than normal for your restaurant – especially if you follow our 17 Mother’s Day restaurant ideas below. If you have a full marketing plan , you may already have some ideas of what to do and how to execute them.

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2021 Email Marketing Social Media Seasonal Menu 79

Modern Restaurant Management

OCTOBER 8, 2020

Flippy ROAR hits the market with advanced cooking capabilities to quickly learn menu items, allowing operators to appeal to new customers and retain eaters with consistently cooked options. Additionally, Joy Lai has been promoted to Chief Operating Officer from her previous position as Chief Marketing Officer.

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Kitchen Safety Online Ordering Food Safety Point of Sale 154

Lavu

MARCH 23, 2020

Events also have the potential to boost your social media influence as users can check-in, Tweet, Snapchat, post and Instagram their event. Every event is a huge marketing opportunity by word-of-mouth and social media presence. Marketing Your Restaurant as a Venue. Alternatives for Profitable Events.

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Events Social Media Customer Service Document 78

Single Platform

OCTOBER 24, 2018

This year’s panelists and speakers included influencers from Dig Inn , Bareburger , Toast, Vivino , Sweetgreen , Lettuce Entertain You , Resy , and Chipotle , among many others. When marketing your restaurant with effectiveness, knowing your target audience is essential. This Year’s Hot Topics. Rome wasn’t built in a day.

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Events 2018 Technology Loyalty Program 36

Modern Restaurant Management

FEBRUARY 28, 2020

Hunter sees potential for future expansion, but considers San Diego the ideal market for launch given its annual visitor count of 35.8 As added incentive, special deals will be announced each week on Twitter and through Jersey Mike’s email club. million who spend $11.5 billion on average. Zagat debuted Zagat Stories.

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Coaching Point of Sale Customer Experience Retail 167

Single Platform

OCTOBER 24, 2018

This year’s panelists and speakers included influencers from Dig Inn , Bareburger , Toast, Vivino , Sweetgreen , Lettuce Entertain You , Resy , and Chipotle , among many others. When marketing your restaurant with effectiveness, knowing your target audience is essential. This Year’s Hot Topics. Rome wasn’t built in a day.

Events 28

Events 2018 Technology Loyalty Program 28

EATER

JULY 6, 2022

Because of the pervasive influence of the Rockefeller family and Stone Barns in the relatively small world of sustainable agriculture, a number of people who spoke for this story did not wish to be identified. In the course of reporting this story, I’ve spoken with more than 20 sources.

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Agriculture Leadership Employee Relations Food Safety 98

Modern Restaurant Management

MAY 5, 2021

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. All markets within Texas experience negative trends in the week to April 17, following a week of positive trends to April 10.

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2021 Loyalty Program Coupons Fast Casual 196

Modern Restaurant Management

JULY 27, 2020

“Cities such as San Francisco and Honolulu, which have had some of the nation’s strictest stay-at-home orders, are now seeing the highest numbers of closures relative to the number of businesses in their respective cities.” ” Increased Consumer Activity in May Correlates with Increased COVID-19 Cases in June.

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