ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

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Restaurant Business

JULY 3, 2025

per share in cash, a 65% premium on the company’s share price as of April 30, before media reports suggested the company was for sale. The sale comes just four years after Olo went public, and ends a difficult period on the public markets. per share for the online ordering and payment company just four years after Olo went public.

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Leadership 2025 Mobile Ordering Online Ordering 268

Restaurant Business

JUNE 20, 2025

The chain has kept its menu prices lower than inflation, and it has invested in other limited-time specials, such as its popular Never-Ending Pasta Bowl, in an effort to appeal to price-conscious consumers. It plans to keep prices down while also adding more lower-priced items to the menu. “If

Delivery 241

Delivery Fast Casual Leadership Point of Sale 241

Perfect Daily Grind

JUNE 15, 2025

Current market challenges mean it’s never been harder to operate a coffee business – and this includes marketing and branding. High and volatile green coffee prices , along with increasing operational costs, are creating a more competitive market. Print and offline marketing remain crucial tools.

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ChowNow

JUNE 12, 2025

LTOs also help you spotlight high-margin items or move excess inventory without slashing prices across the board. These menu engineering tactics are subtle, yet can significantly increase restaurant revenue without overhauling your menu or hiking up menu prices. Offer set packages for meetings, staff lunches, or small events.

Loyalty Program 195

Loyalty Program Social Media Online Ordering Email Marketing 195

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Restaurants, in turn, have to deal with skyrocketing prices on products and fuel. Restaurants, in turn, have to deal with skyrocketing prices on products and fuel. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times.

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Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. First is standing out in a market more crowded today than ever before.

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Social Media Customer Experience Email Marketing Loyalty Program 251

Modern Restaurant Management

JUNE 27, 2025

A Dilemma of “Super Size” Proportions Amid rising food prices and shifting consumer preferences, the restaurant industry is facing a dilemma of “super size” proportions. percent menu-price inflation rate. Customers can become more critical of the quality of products and services when prices increase.

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Loyalty Program 2025 Customer Experience Customer Service 371

Restaurant Business

JULY 8, 2025

price point. Domino’s Chief Marketing Officer Kate Trumbull said in a statement that there are 34 million potential combinations of one of the chain’s pizzas, effectively making this a discount on 34 million products, at least through Aug. The deals intensify a tradition of value marketing in the pizza business.

Leadership 224

Leadership Point of Sale Fast Casual Email Marketing 224

Restaurant Business

JULY 9, 2025

Premium Emerging Brands Olive & Finch lets diners dictate how they want to experience the brand This growing premium fast casual out of Denver is expanding with an all-day menu priced no higher than $20. Part of the value offering is giving guests options for how they use the concept.

Leadership 254

Leadership Back of House 2025 Food Supply 254

ChowNow

FEBRUARY 21, 2025

While these platforms do bring in orders, they also come with the price of high commission fees, loss of customer data, and a weaker connection between you and your guests. This includes welcome emails, re-engagement emails, and promotional emails, all pointing towards your direct online ordering.

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Ordering Email Marketing Online Ordering Social Media 195

Modern Restaurant Management

JULY 28, 2022

Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. By comparing the information collected over time, you can better understand changes in your business and your market. Many ask for the name and email or phone number of the customer. Phone Number.

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Loyalty Program Mobile Ordering Email Marketing Online Ordering 520

ChowNow

MAY 9, 2025

These include: Food Costs Labor Costs Occupancy Costs Operating Costs Marketing and Promotions Expenses Every successful restaurant owner knows that tracking these isnt just a bookkeeping exercise; its how you spot opportunities to save money, collect data for better decision making, and run more efficiently.

Operations 195

Operations Email Marketing Food Supply Seasonal Menu 195

Restaurant Business

JULY 2, 2025

The 20 puree flavor possibilities were eventually narrowed down to six that were test marketed in Michigan. In the future, Kahn and the team are working on food pairing suggestions for the drinks, tequila tasting events and possibly, tequila subscriptions. “We It improves the flow,” she added.

Fast Casual 240

Fast Casual Beverage Back of House Leadership 240

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. So it makes good business sense to revamp your marketing strategies. Five Local Marketing Strategies. Any credible digital marketing provider will tell you that the best goal of any marketing campaign is to attract local business.

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Marketing Food Safety Social Media Small Business 568

ChowNow

FEBRUARY 13, 2025

Having complete control of your brands story is how you stand out in a congested market. Instead of paying a percentage of every order to a delivery platform, you keep full control over pricing and profits. Your website acts as a central hub for your online presence and marketing. Another great benefit?

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

Modern Restaurant Management

AUGUST 31, 2023

Identify Your USP and Use it to Conceptualize PR Events Identify what makes your brand stand out from the rest. You may then leverage this unique selling proposition (USP) when conceptualizing PR events. So, basically, you’re harping on your USP—which your customers love—to make your event a success.

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Social Media Email Marketing Influencer Events 385

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.

Online Ordering 539

Online Ordering Social Media Coupons Advertising 539

Restaurant Business

JUNE 17, 2025

The three-unit chain has two more under construction in the Tampa Bay area, and another five to seven are planned in 2026, reaching the Orlando market. The way Greenlane prices its menu has evolved since the first unit opened in 2023. Recently, however, the brand shifted to prices for salads and wraps ranging from $6.99

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Fast Casual Leadership Mobile Ordering Casual 161

Social Hospitality: Restaurants

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. Conduct market research to verify that your pricing corresponds to perceived value.

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Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Restaurant Business

JUNE 17, 2025

Convenience (66%) drives the majority of foodservice sales at convenience stores, but promotions and discounts (11%), taste (7%) and price (6%) are also driving sales that might otherwise go to a fast-food restaurant. Most c-store diners opt to eat in the car, either while parked or while driving.

Food 275

Food Fast Casual Leadership Loyalty Program 275

Restaurant Business

JUNE 25, 2025

Continue to Site >>> Menu Panera Bread brings in a transformation strategist to aid its turnaround Newsletter Search Restaurant Business Search Login Subscribe Newsletter Login Subscribe Topics Consumer Trends Food Beverage Emerging Brands Operations Technology Marketing Workforce Leadership Financing Data Top 500 Chains Top 100 Independents Future (..)

Leadership 225

Leadership Fast Casual 2025 Casual 225

Modern Restaurant Management

MAY 21, 2021

They bombard them with aggressive sales pitches and impersonal marketing campaigns, often driving away their best supporters altogether. An in-depth market analysis will allow you to learn how to connect with your target audience in order to boost consumer loyalty and develop an effective pricing strategy.

Social Media 508

Social Media Customer Experience Email Marketing Online Ordering 508

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

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Bar License Email Marketing Customer Service 370

Restaurant Business

JUNE 11, 2025

The convenience-retailing giant on Wednesday announced a Craveables Value Menu, pitting it in head-to-head competition with fast-food chains also looking to win consumers over with low prices. The move comes as consumers continue to limit their visits to restaurants and rein in their basket sizes amid elevated prices.

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Fast Casual Cash Management Retail Leadership 173

Modern Restaurant Management

JANUARY 13, 2020

Pricing events for happy hours and special occasions. Deploying marketing campaigns. Mobile phone manager alerts for voids and pricing event approvals. Customer email capture via a digital loyalty or marketing program. Deployment of marketing campaigns. Employee scheduling.

2020 364

2020 Website Management Online Ordering Point of Sale 364

Restaurant Business

JULY 9, 2025

Premium Technology Olos restaurant tech odyssey will continue in private Tech Check: After a rocky few years on the public markets, the online ordering giant will continue its quest for “hospitality at scale” under a new owner. That doesn’t mean it’s not expensive there.

Operations 157

Operations Leadership Email Marketing 2025 157

7 Shifts

JULY 12, 2024

Compare different policies and choose one that offers good coverage at a reasonable price. Semi-variable costs Semi-variable costs have both fixed and variable components, such as maintenance, repairs, and marketing expenses. As for marketing, focus on cost-effective strategies such as social media and email marketing.

Food Truck 397

Food Truck Customer Service Seasonal Menu Loyalty Program 397

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. According to research by Sopro, over 75% percent of consumers prefer to communicate with brands through email. times more than bulk emails.

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Email Marketing Reservations Marketing Loyalty Program 130

Modern Restaurant Management

JANUARY 8, 2024

This capability can prove invaluable for refining pricing strategies, optimising ingredient and waste management, and planning forthcoming shifts, among other benefits. – Corin Camenisch, Product Marketing Lead at SumUp 1 + 0 = 3: The New Math of Marketing!

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2024 Loyalty Program Cash Management Customer Experience 539

Restaurant Business

JULY 8, 2025

His tenure began with a controversy surrounding comments he made on an earnings call saying the company planned to institute dynamic pricing. The move comes just about 18 months after Tanner, a former executive with PepsiCo, was hired to lead the 7,000-unit chain. Same-store sales declined 2.8% in the first quarter.

Leadership 251

Leadership 2025 Consumer Goods Email Marketing 251

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. You’ll get detailed daily reports on price changes and even price forecasting. You can then use this information to adjust your menu, make purchasing decisions, or change your pricing. This information can then influence your marketing initiatives.

Management 397

Management Management Email Marketing Point of Sale 397

The Rail

DECEMBER 2, 2024

The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1. Search and filtering options (by cuisine, price, dietary preferences, etc.). Customer data management for targeted promotions and personalized marketing. from 2023 to 2030.

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Delivery Food Loyalty Program Food Order 147