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Every successful restaurant has one thing in common: they know exactly who they are serving. Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
"The pandemic forced the restaurant industry to reinvent itself overnight, moving from a primarily in-store dining experience to an omnichannel, digital-first business. These changes have become permanent shifts in how they target customers, market themselves, and design their offerings." As we mark the fifth anniversary, MRM magazine surveyed restaurant insiders about the pandemic’s lasting impact on their businesses and the industry.
Kriston Jae Bethel/Bloomberg via Getty Images The COVID pandemic accelerated a labor shortage in the industry. Now, restaurant owners and chefs across the country say theyre still struggling to recruit and retain talent. In the spring of 2021, restaurants across the country were scrambling to find staff. After a calamitous year of intermittent closures due to the COVID-19 pandemic, many local governments were beginning to loosen indoor dining restrictions.
Todays consumers are very knowledgeable about ingredients, and theyre looking to beverages to conveniently manage their health. Spins sales data found that 39% of beverage sales are dedicated to products that promote health and wellness. We see a surge in the functional beverage space thats blurring the boundaries for all beverage formats creating opportunities for innovation.
AI is reshaping the business landscape, including HR. This guide is designed to help you understand and implement AI effectively for tangible benefits and a more strategic approach. Learn how to: Automate routine tasks Boost data insights Enhance employee experiences Drive HR’s strategic value Download the guide today!
By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. Whether youre moving to a bigger space, a more strategic location, or a trendier neighborhood, the way you announce your restaurant's move can shape how customers respond to the change. A well-planned announcement not only reassures loyal patrons but also attracts new customers eager to explore your new location.
Running a restaurant is a demanding job. One day youre juggling staff schedules. The next youre racing to keep inventory stocked while customers wait for tables. Weve worked with countless restaurant pros whove faced these challenges head-on. Their stories inspire these 10 proven restaurant management tips and tricks for success. Whether youre a seasoned owner or just starting out, this advice will help you boost efficiency, keep your team motivated, and turn customers into regulars.
As the chill of winter fades and patio season returns, restaurant owners have a prime opportunity to prepare their HVAC systems for the demands of spring. With rising temperatures, fluctuating humidity, and increased allergens in the air, a neglected HVAC system can impact both guest experience and operational costs. Instead of waiting for issues to arise, a proactive maintenance approach can prevent costly repairs, improve energy efficiency, and ensure diners stay comfortable throughout the sea
As the chill of winter fades and patio season returns, restaurant owners have a prime opportunity to prepare their HVAC systems for the demands of spring. With rising temperatures, fluctuating humidity, and increased allergens in the air, a neglected HVAC system can impact both guest experience and operational costs. Instead of waiting for issues to arise, a proactive maintenance approach can prevent costly repairs, improve energy efficiency, and ensure diners stay comfortable throughout the sea
Restaurants can now use customer data to enhance restaurant menu design, creating smarter menus that increase profits and improve the dining experience. By analyzing ordering patterns, sales trends, and customer preferences using the POS systems System, they can make data-driven decisions to optimize menu offerings, highlight popular dishes, and introduce profitable items.
Recruiting and Retaining Restaurant Staff for Growth Insights from Kura Sushis Strategy Hiring and keeping great employees is a major challenge for restaurants today. With so many job options out there, how do you find the right people? And more importantly, how do you get them to stay? Kura Sushi , a fast-growing sushi restaurant chain, has found a way to make it work.
For restaurant owners and operators, success depends on more than just great food and excellent serviceit requires staying informed, connected, and supported. One of the most effective ways to achieve this is by joining your state restaurant association. These organizations offer a range of benefits that can enhance your business, save you money, and provide critical advocacy for the industry.
The restaurant industry is undergoing a significant shift as Gen Z diners reshape dining expectations. This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. To successfully engage this influential consumer group, restaurants can no longer rely solely on brand recognition; they must adopt innovative strategies that align with Gen Z’s preferences.
Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.
Menu pricing isnt just about covering costsits about finding that sweet spot where profitability, customer perception, and operational reality meet. Set prices too low, and youre leaving money on the table. Too high, and youll drive customers away. Somewhere in between is the number that makes sense for your food costs, your market, and your restaurants unique position.
So much to learn, so little time. Where do you begin, whats the best way to learn? What should you do, where should you turn? If you are serious about a kitchen career and have the focus to map out the best path, then listen up. Every cook, at least every serious cook, seems to want to work in one of those exceptional fine dining or cutting-edge experimental operations that are depicted in shows like Chefs Table or The Bear.
By Jose Chavez, Contributor Managing multiple locations is tough in the restaurant business. Communication is hard when multiple locations can get teams and office spaces out of sync. This uncertainty makes it hard to hit organizational goals, communicate consistently, and build a company culture across multiple locations. Restaurant businesses need to adopt technology that enables collaboration among remote teams and simplifies management if they want to succeed.
Managing food costs is one of the most important factors in running a profitable restaurant. With rising ingredient prices and tight profit margins, understanding the food cost formula can make the difference between financial success and failure. By accurately calculating food costs, restaurant owners can set the right menu prices, reduce waste, and maximize their profits.
Your financial statements hold powerful insights—but are you truly paying attention? Many finance professionals focus on the income statement while overlooking key signals hidden in the balance sheet and cash flow statement. Understanding these numbers can unlock smarter decision-making, uncover risks, and drive long-term success. Join David Worrell, accomplished CFO, finance expert, and author, for an engaging, nontraditional take on reading financial statements.
A restaurant referral program is essential for client acquisition, as 61% of diners trust recommendations from friends, family, and coworkers. It encourages customers to share their experiences and rewards them for bringing in new guests. Personal recommendations are more effective than influencers or review platforms, which only 22% and 15% of diners trust, respectively.
2025 is as nuanced a year as brands have ever seen with consumers behaving and setting expectations in opposing ways. Brands that will thrive are those who embrace these contradictions as opportunities. With consumer behaviors evolving at a rapid pace, brands looking to build momentum for the rest of the year must take advantage of these insights. This year has been defined by paradoxes—where diners crave both digital convenience and personal connection, indulgence and thrift, and personal
When people are hungry, they turn to Google. Its the number one way customers discover new restaurants and if your business isnt showing up in the search results, youre losing diners to competitors who are. Local restaurant SEO is the best way to attract new customers, and its easier than you thinkyou dont need to be a technical expert to start seeing real results.
Introduction Hey there, fellow food enthusiast! Ever noticed how ordering your favorite meal has become as easy as pie? That’s the magic of online food ordering systems. They’ve not only spiced up our dining experiences but also served up a platter of benefits for restaurants. Let’s dig into how these systems are changing the game.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Menu pricing is a delicate dance. It requires accurate data on food costs, total sales, overhead costs, labor costs, and all the many costs in between. You need to know what your competitors are charging and gauge the boundaries of what guests will pay for the dining experience. Just when you've found the ideal menu item price, the cost of eggs skyrockets and you're back to square one.
Multilingual Menus for Restaurants are transforming the dining experience by breaking language barriers and enhancing customer satisfaction. These menus not only improve accessibility for a diverse range of customers but also streamline restaurant operations by simplifying menu management and order processing. With menus tailored to multiple languages, restaurants can increase efficiency, reduce errors, and boost sales by providing a personalized experience for diners.
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Picture this: You’re at self-checkout where you just scanned, bagged and paid for your own groceries when the screen asks, “Would you like to leave a tip?” Wait… for who? If that scenario feels all too familiar, you're not alone. Tipping expectations have skyrocketed, and consumers are pushing back. According to a recent Bankrate survey , nearly one in three Americans think tipping has gone too far.
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Fuel your restaurant’s success with our comprehensive 2025 funding guide! Running a restaurant comes with unique financial challenges, from managing seasonal fluctuations to covering unexpected expenses like equipment repairs or ingredient shortages. This guide dives into fast, flexible financing options for restaurant owners. Discover how to bridge cash flow gaps, fund expansions, or navigate slow seasons without compromising service quality.
Keith Lee, the internets most famous food critic. | Photo by Renee Dominguez/SXSW Conference & Festivals via Getty Images The TikTok food critic has spent the last few years advocating for independent restaurants, most recently in a partnership with Toast. He also hopes to open his own someday. At this point, theres no denying that Keith Lee is among the countrys most influential food critics.
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If youre one of the thousands of restaurants that added online food delivery in recent years, you might be wondering: is it actually helping my business grow? The only way to know for sure is by tracking key performance indicators (KPIs) that drive business growth. These metrics give you a clear picture of your delivery performancefrom order volume and customer retention to delivery speed and profitability.
For thousands of foodservice operators, the Apicbase sales dashboard is the first stop of the day. Why? Because it answers a fundamental question: How are we doing? Apicbase provides deep insights into every back-of-house metric. But when you need a quick pulse on business performance , the sales dashboard is where you go. At a glance, it shows: Revenue Cost of Goods Sold (CoGS) Total profits Discounts Profit margin % Today, Im looking at the sales dashboard of a multi-site restaurant group.
Get Paycor’s guide, based on a survey of 3,000+ professionals, and learn why successful companies are: Almost 80% more likely to identify top talent through formal systems 40% more likely to protect managers’ time spent on coaching 83% more likely to plan to upskill their teams and more!
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