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This is the foundation of menu psychology, and for restaurant owners using onlineordering platforms, it’s a powerful opportunity to influence how customers engage with their menu items. That’s why well-designed menus improve both the dining experience and menu item sales.
“Every guest touchpoint–whether it’s a dine-in experience, an onlineorder, or even a response to a review – can influence future business,” Mike Eng, Senior Director of Vertical Expansion at Klaviyo, told Modern Restaurant Management (MRM) magazine.
In the restaurant industry, advances in payment processing and payment technology are driving significant changes, influencing everything from customer experience and operational efficiency to revenue generation and security. According to Statista , the global online food delivery market size was valued at $151.5
Onlineordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. billion in revenue.
. “This enduring customer loyalty drives the restaurant industry forward, creating clear opportunities for restaurants to enhance the dining experience through strategic limited time offers, efficient delivery and exceptional in-person service," said Samir Zabaneh, CEO of TouchBistro.
While overall interest in AI-driven restaurant features remains low, loyalty is increasingly influenced by personalized promotions, according to the Summer 2025 Consumer Trends Report from Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. This was only topped by grocery store increases at 79 percent.
Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. For example, lets say you have 50 orders in a day that total $2,000 in revenueall you need to do is divide the total revenue by how many orders you have for the day.
The Psychology of Pricing RMS conducted a behavioral study using eye-tracking technology with 260 UK and US participants to determine how customers make dining decisions if they suspect dynamic pricing. They were asked to place an order from an online restaurant.
Steady OnlineOrdering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.
Lastly, AI-powered chatbots and virtual assistants can handle customer service tasks like answering questions, taking reservations, and processing orders, ensuring faster and more efficient support. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound?
With social media shaping trends, culture and commerce around the clock, younger generations are increasingly using these platforms to discover new dining experiences. Younger generations are becoming more discerning, placing greater trust in organic content from peers over traditional influencer promotions, making authenticity the priority.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news on summer restaurant employment, indecisiveness ordering, onlineordering trends, and the world's best cities for food. percent stating these hikes have changed their ordering decisions.
So much data is generated at every point within a restaurant, whether fast casual or fine dining. The question now becomes – how to make sense of that data and use it to elevate the dining experience. For the first part, click here and for the second part, click here. Data, Data, Data.
With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. A smooth mobile experience keeps people engaged and leads to more online bookings.
In today’s fast-paced dining world, guest satisfaction goes beyond just great food—it’s about delivering a seamless experience. When guest expectations are sky-high and every table turn counts, how quickly a team responds – both to guests and to each other – can significantly shape the dining experience.
This article explores their charm, global influence, and the key elements that fuel their success. Introduction: The Charm of French Bistro Culture At the heart of French bistro culture lies an effortless charm that transforms dining into something personal and profound. They are top spots for the best food in France.
Key customer factors that influencedining preferences, from demographics to behavior. These are the people most likely to dine with you based on factors like their age, income, dining preferences, and lifestyle. Every successful restaurant has one thing in common: they know exactly who they are serving.
Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. Optimize Your Restaurants Online Presence Your restaurants online presence is often the first touch point for potential guests, so make it count.
With dining rooms having been shut down for the majority of 2020, the only option for people to visit their favorite restaurants has been through takeout or delivery. Thirty-six percent of American diners follow restaurants on social media, with 39 percent of them doing so to determine if they want to order food from their establishment.
Did you scroll through the online reviews first? Online reviews have become one of the most influential factors in how consumers choose where to eat, especially for independent restaurants. Whether someones deciding where to make a reservation or who gets their lunch order, what others say about you online carries real weight.
When going through the ordering process, diners want three things: Speed Ease Clarity Your menu categories have more to do with delivering on those expectations than you might think. A well-organized menu—whether it’s a physical menu or an online menu—guides guests quickly to what they’re craving.
In order to achieve long-term success and build essential brand credibility, restaurants must cultivate meaningful experiences and relationships to help drive growth and expansion. According to research, the majority of customers are interested in ordering seasonal items. The industry is projected to reach $1.2
However, even with in-person dining experiences almost back in full swing, their presence remains at the forefront of the industry’s growth. However, even with in-person dining experiences almost back in full swing, their presence remains at the forefront of the industry’s growth.
These raring-to-dine customers were twice as likely as other respondents to increase their future visits. Our recent survey on restaurant apps, loyalty and dining choices gave us insight into what your customers think. Frequent users (ordering from restaurants more than five times a week) were far more digitally engaged with brands.
Promote OnlineOrdering and Reservations. Online menus are one of the best ways to utilize technology within a restaurant. Using QR codes on tables, counters or even doors offers a touchless alternative to physical menus, minimizing the need for direct interaction with wait staff and encouraging speedy ordering.
population that dined out at least once in the past month, hoping to better understand how Americans are approaching dining out in this new era. Here are some key takeaways: Each generation discovers and researches restaurants differently, with younger generations relying more on online review platforms and social media.
Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic.
89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. The good news is there are plenty of ways to engage in local marketing, both online and offline.
The pandemic has taught the society at large to transact online accelerating digital transformation within the restaurant and hospitality verticals. As a new normal emerges, it will be more important than ever to elevate the dining experience with experiences that are personal and delightful. And this will take some time.
Crafting a Captivating Website Experience Your restaurant's website is the first point of contact for many potential customers, making it crucial to create a captivating online experience. Incorporate high-quality images showcasing your dishes, inviting dining area, and any unique features that define your restaurant's personality.
Customers are going to be hesitant to dine indoors. That they can get coronavirus from someone sitting next to them while dining. Post a picture to Google My Business of “2020 Hours” Callers just want to know you’re open and what type of dining is available. That tables are too close.
Now more than ever, restaurant owners need to improve the way dining places are run to survive these uncertain times. The pandemic has ravaged many businesses in the country and few industries were hit as hard as the restaurant industry. Thousands upon thousands of restaurants were forced to close for safety reasons, some permanently.
It gives people everything they need to make a decision about where to eat, including business hours, phone number, location, menu, photos, reviews, and links to onlineordering, all in one place. Add high-quality photos of your food, staff, dining space, and even signage. Even minor differences (like “St.”
Where Automation Can Help For instance, automated reservation systems and AI-driven customer analytics are enabling restaurants to provide more personalized service, while robotic kitchen assistants are undertaking repetitive cooking tasks, freeing staff to focus on the creative and interpersonal aspects that elevate the dining experience.
This Valentine's Day edition of Modern Restaurant Management (MRM) magazine's Research Roundup features dining and gifting trends including the importance of experience. Restaurants saw 41 percent more transactions The busiest dining hour? Analyzing data from full-service restaurants on Feb. percent in 2024.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the National Restaurant Association's State of the Indusrty Report, food industry pressures, foodservice opportunities, influencer marketing, foot traffic analysis and the dining-out dollar. 2020 State of the Restaurant Industry.
Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. Insights from Gen Z data and behavior show that marketing opportunities for this group are far more influencer-driven than Millennials.
You can capitalize on peoples’ cabin fever during this time of self quarantine by promoting your order pickup services. Try offering free curbside pickup for all orders placed directly through your establishment, saving the cost of third-party services. This idea can be applied to dine-in, pickup, and delivery orders.
At this point, all it takes is one lousy dining experience to sever the connection you once had with a customer who potentially spent thousands of dollars at your restaurant every year. Its significantly more cost-effective to keep your regulars walking through the door than it is to get a new customer every time you take an order.
Demand for gluten-free products continues to grow, with 15 percent of consumers surveyed looking for gluten-free options when dining out, according to a 2020 report by market research firm Mintel. Working with the right social media influencers can therefore enhance your reputation.
The dining landscape is shifting, driven by Gen Z's (currently 11- to 26-year-olds) quest for “genuine” culinary experiences over the conventional allure of "the best" restaurants. They champion farm-to-table movements, support local businesses and are conscious of the environmental impact of their dining choices.
As we return to in-person dining across the country, restaurants are facing yet another challenge: delivering an exceptional customer experience (CX) for guests who come with high expectations after more than a year stuck at home. The entire dining experience has changed in the wake of the pandemic. Beef Up Your Online Presence.
A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonal menu, or even boost onlineorders with a limited-time discount. And it works 59% of respondents say marketing emails influence their purchase decisions.
Fine dining establishments may require staff to have in-depth knowledge of each dish, including wine pairings and ingredient sourcing, while a fast-casual restaurant may focus on quick service and consistent food prep. A well-informed team improves service, enhances the dining experience, and reduces errors in the kitchen.
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