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How Virtual Brands Can Help Restaurants Expand Their Reach and Drive Sales

Modern Restaurant Management

Today, virtual brands are disrupting the foodservice industry, with celebrities, YouTube stars and influencers helping them go mainstream. Case in point: demand for chicken wings skyrocketed during the pandemic, resulting in wholesale prices doubling in many markets. Virtual Brands are Influencer Magnets.

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Great Expectations as Customers Show Increased Appetite for Swift Service and Customization

Modern Restaurant Management

Now that restrictions have well and truly lifted and people are returning to restaurants, their expectations for their dining experience are considerably higher. In this way, they are providing customers with more information about their offerings, and what steps can be taken to accommodate all dietary needs.

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Menu Engineering: The Science of Optimizing Your Menu to Maximize Profit

7 Shifts

Menu Pricing and 2. Consider marginally lowering the price on these items to increase popularity without decreasing overall profitability. Two common courses of action to address plowhorses are to: Raise menu prices on these items, provided that this doesn't drastically diminish their popularity or reduce sales. What to do?

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Riding on the Vegan Flow, Restaurants Must Innovate and Compete

Modern Restaurant Management

The rapid rise in the prevalence of type 2 diabetes and obesity is linked to economic growth and subsequent "nutrition shift," or changes in dietary habits brought about by differences in the way food is produced, delivered, and eaten in recent decades. Less of Meat Intake – A Leap toward Better Planet.

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MRM Research Roundup: Top F&B Trends to Watch

Modern Restaurant Management

Over one-third (36 percent) of respondents reported more customers in 2023 than 2022, almost half (47 percent) reported higher check averages in 2023, a slight majority (51 percent) reported tracking better or the same as 2019, and almost three-quarters (72 percent) reporting increasing menu prices by 10-25 percent in the last year.

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Where to Get Sushi in the East Village

Restaurant Clicks

Chef-owner Tomita uses traditional techniques and is influenced by modernism; he sources rare fish directly from Japan. The restaurant can accommodate dietary restrictions from a shellfish allergy to gluten-free to kosher. Shinn East serves omakase-style sushi at one of the best prices in the city. Make a Reservation.

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MRM Research Roundup: 2022 Restaurant Trends

Modern Restaurant Management

46 percent would love to manage their dietary preferences with their favorite establishments. 46 percent would love to manage their dietary preferences with their favorite establishments. Consumer demand returned strongly in 2021 and has proven to be extremely resilient to short term restrictions and other challenges.

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