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And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.
The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. If your business isnt keeping up with the changes, you risk falling behind and not meeting modern customer expectations. Beyond mobileordering, restaurant apps support operations in ways that were never available before.
Its the number one way customers discover new restaurants and if your business isnt showing up in the search results, youre losing diners to competitors who are. With a few key optimizations, your restaurant can rank higher on Google, get noticed by people searching for places to eat, and ultimately drive more foot traffic and online orders.
Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers. A smooth mobile experience keeps people engaged and leads to more online bookings.
In today's digital landscape, restaurants have become prime targets for cybercriminals who take advantage of potential entry points from point-of-sale systems, online ordering platforms, customer databases, loyalty programs and third-party delivery services. Consider the alarming pattern over the past three years.
A well-crafted email can remind a past guest to stop by again, encourage reservations for a new seasonal menu, or even boost online orders with a limited-time discount. A well-timed email with a special offer, new menu item, or exclusive promotion can be the nudge they need to place another order.
Whether youre an independent operator or part of a small chain, visibility is everything. The right marketing strategy helps you get the most out of every dollar by increasing customer retention , boosting order volume, and encouraging repeat visits. Without effective marketing, your restaurant risks getting lost in a sea of options.
When going through the ordering process, diners want three things: Speed Ease Clarity Your menu categories have more to do with delivering on those expectations than you might think. On the flip side, a cluttered or confusing category setup can overwhelm guests, slow down ordering, and lead to missed sales opportunities.
Restaurant branding is not easy, but when done correctly, the reward is a packed dining room every night with a steady stream of to-go orders out the side door. Next time its busy, look around your dining room and ask yourself, What do I see? Is it families, blue-collar workers, business people, hipsters, older generations?
As customers increasingly turn to online ordering for convenience and safety, restaurants must adapt to stay competitive. Cloud kitchens, in particular, enable restaurants to lower setup and operational costs, making them an attractive business model. Real-time order tracking. Order assignment and status updates.
Instead of giving up control to outside platforms, some restaurants are shifting to a more direct approach: first-party ordering. This means customers place orders through your own website or appnot a third-party platform. First-Party vs. Third-Party Ordering: Whats the Difference? What is third-party ordering?
In this article, you will learn: How to define your restaurants target market to guide your business decisions. A restaurant target market is the specific group of customers your restaurant is designed to attract. Climate & Seasonality: Does the weather impact what people order or when they dine out? Why does this matter?
The report also includes additional key industry insights, including: Delivery sales and transactions increased industry-wide despite economic uncertainty: Kiosk as a channel is up 27 percent YoY and 49 percent since 2020, and mobile is up 21 percent YoY and 368 percent since 2020. billion in 2024 and is anticipated to rise at a CAGR of 3.74
Once you have your CLV, you can then use it to guide your marketing budget, set realistic revenue goals, and prioritize the guests who drive your business. Instead of focusing on a single order or check size, CLV zooms out. One diner comes in once, orders a $20 pie, and never returns. Let’s say you run a neighborhood pizza shop.
One way to offset costs and give you more breathing room for pricing is by encouraging guests to place orders through direct website ordering. Choosing the right menu pricing method is crucial for setting prices that align with your business goals and customer expectations. And value doesnt stop at the plate.
Efficient Seating and Ordering Process Minimize wait times and ensure smooth transitions from arrival to seating. Provide digital menus or physical copies that are clear and well-designed. Offer convenient payment optionswhether through mobile apps, contactless payments, or traditional methods.
A bar is a profitable business option if you’re looking to enter the food industry. Aside from price, menu engineering also involves looking into its design. You can also bundle drinks with appetizers or small bites to encourage higher-ticket sales.
Its more than just designing a cool logo, picking a catchy name, and slapping it on everything. Its the sum of everything about your restaurant, from your menu design and decor to the tone you use when replying to comments on social media or greeting customers walking through the door. But how to brand a restaurant isnt always clear.
Choose a User-Friendly Email Platform The best email marketing tools make it easy to design, send, and track your newsletters without needing any sort of technical skills. Choose an online ordering system that helps you collect emails, and ask in-person diners if theyd like to join your list when they pay.
The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.
Modern point-of-sale systems go beyond order processing—they streamline operations, reduce bottlenecks, and improve table turnover. In this post, we’ll explore five essential POS features designed to reduce wait times and deliver faster, more efficient dining experiences. Below, we explore how each feature works and its impact.
With evolving technology, bar owners now have access to cloud-based, mobile-friendly, and AI-powered solutions that improve efficiency. Whether you run a small pub or a high-volume nightclub, the right POS system can simplify operations and boost revenue.
Integrating mobile inventory systems with POS platforms simplifies restaurant operations by automating inventory updates, reducing errors, and providing real-time insights. Key Features : Automated stock management, low-stock alerts, recipe costing, and mobile accessibility. Restaurant & Bar Inventory in 3 Easy Steps 1.
Loyalty programs offer dining rewards, creating a bond between customers and your business. Subscription-Based Programs: Customers pay a small fee for perks like monthly dining discounts or personalized dining experiences. Mobile app rewards, gamified loyalty systems, and social media engagement rewards are now common.
Restaurants are a tough business, with only 50 percent of newly opened restaurants surviving to the five year mark. There are many ways that a restaurant bathroom can be inaccessible, as ADA regulations designed to provide equal access are often not enforced. Herein lies a particular challenge. Currently, 67.6
Finding the best restaurant POS system isnt just about taking ordersits about unlocking smarter ways to run your business. From real-time inventory tracking to mobileordering and multi-location management, the right POS helps restaurants grow faster and operate more efficiently. Thats where Lavu leads the way.
From streamlining orders to managing inventory and staff, these systems provide the tools restaurant owners need to stay competitive in 2025 and beyond. Improved Efficiency: Faster order processing, reduced errors, and better table turnover. Enhanced Security: Built-in safeguards for customer and business data.
Whether you manage a busy caf or a full-service restaurant, these actionable tips can make a significant difference in your daily operations. Table turnover rate may vary depending on the type of restaurant, but it is an important metric to track for any restaurant business.
It also streamlines the ordering process, ensuring that every ingredient is purchased and used with purpose. Controls Costs : Optimizes ordering and stock levels, avoiding unnecessary expenses. Enhances Supplier Management : Boosts ordering accuracy and supplier relationships.
Software, as a Service, commonly referred to as SaaS, is a relatively new business model where software is licensed to customers on a subscription-based plan over the internet. Lower Learning Curve Many restaurants’ goal is to grow the business. Unlike traditional models, SaaS platforms can accommodate the growth of a business.
Driving Innovation: New Product Launches and Enhancements SpotOn’s commitment to continuous innovation has delivered a host of new features designed to streamline operations and enhance guest experiences. reCaptcha v3 Integration: Enhancing fraud prevention on Digital Ordering platforms.
We know what it takes to transform a local pizza place into a thriving community business. It leaves a lasting impression, creating memories that customers associate with your business. It ensures repeat business and gives customers a reason to talk about you. How do you present your business to the world?
It remains one of those places that keeps Alabama’s small-town BBQ spirit alive. #29 The chain started small and has grown while staying true to its roots in Central Alabama, especially in Alexander City. The setting is casual and friendly, giving off the kind of small-town feel that many people appreciate.
"The pandemic forced the restaurant industry to reinvent itself overnight, moving from a primarily in-store dining experience to an omnichannel, digital-first business. These changes have become permanent shifts in how they target customers, market themselves, and design their offerings."
Why Lavu is the Best POS System for Pizza Restaurants: Custom Pizza Ordering Made Easy Lavu simplifies complex orders, enabling quarter-by-quarter customization and accommodating unique customer requests. Custom Pizza Ordering Options Handling complex orders is a must for pizza shops.
If you think the business cashless trend is crazy, you’re not alone. Of course, it’s essential for most businesses to accept cash payments in some situations. This fosters customer loyalty and allows restaurants to gather valuable data and insights to inform their business strategies. You read that right.
Whether you’re running a small café or a multi-location brand, adopting the right scheduling tool can save hours each week and significantly improve team efficiency. Mistakes like this force your business to pay overtime expenses and can reduce your employees’ productivity.
Is your staff constantly battling long wait times, confused orders, or slow transactions? Order Errors : Miscommunication between servers and the kitchen leads to costly mistakes. Disconnected Systems : Managing multiple order sources without integration causes confusion. It might not be the teamit could be your tech.
Ever wonder why that craft cocktail at your local bar seems irresistible, or why you always end up ordering that premium coffee drink when you meant to get regular brew? ” A San Francisco-based business found that items in this sweet spot enjoy a 25-35% higher selection rate. Orders jumped 42%, and guests happily paid $5 more.
Ensure it’s easy to navigate and mobile-friendly. Collaborate with Local Businesses Partner for Cross-Promotions Offer joint deals with nearby shops or services. Being active in the community shows that you’re more than just a business; you’re a neighbor. You’ve got this!
Whether you’re a fine dining establishment branching into takeout or a casual diner expanding to accommodate busy families, launching a successful carry-out program requires more than just putting a “To-Go Available” sign in the window. Your customers need to be able to find your online ordering quickly and easily.
It also means that coffee can be transported in Flexible Intermediate Bulk Containers (FIBCs, also known as “super sacks”), allowing for more streamlined bulk ordering. The petition asserts that tariffs reaching up to 46% will compromise coffee quality and put smallbusinesses at risk.
Off-Premises Dining Is Essential Nearly 75 percent of all restaurant traffic now happens off-premises—meaning that almost three out of four restaurant orders are taken to go. More than 60 percent say they’re ordering off-premises more often than a year ago. Older adults still prefer in-person ordering.
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