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From Garnish to Secret Sauce: How Loyalty Has Become the Real Revenue Driver

Modern Restaurant Management

For years, loyalty building was treated like a garnish that operators sprinkled on top of the “entrees” of bigger promotional strategies like traffic, advertising, and limited-time offers. Loyalty is proving to be the secret sauce — the flavor that ties the whole dish together and keeps guests coming back for more. .=

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How a Creative Cocktail Program with a Beer and Wine License Can Help Your New Restaurant Succeed

Modern Restaurant Management

This trend highlights a shift in consumer behavior, with dining places increasingly seeking unique experiences rather than just a meal. By curating a distinctive cocktail program, restaurants can tap into this demand, attract a broader audience, and encourage repeat business. Bureau of Labor Statistics.

License 472
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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part One

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2025. At the same time, it can result in consumers creating more waste if they order more than they can eat.

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Value Is the New Battleground for Loyalty

Modern Restaurant Management

The report found that loyalty is eroding as brands worked hard to offer new limited time offers, value meals, upgraded loyalty programs, and digital innovations. Brand loyalty has also shifted significantly, with 33 percent of consumers saying their favorite QSR or FSR brand has changed within the past year.

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How Restaurants Can Use Digital Hosts

Modern Restaurant Management

The average restaurant operating a sit-down dining experience can miss 15-30 percent of incoming calls on average, with that number possibly being even higher during busy hours. Call forward actions are programmed according to what the caller may be asking for. menu, hours, etc.), or place an order (for take out).

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Social Marketing: Insights from Meta’s Restaurant Summit

Modern Restaurant Management

On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants. Today’s digital consumers want more than one-way messaging.

Marketing 447
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2025 Predictions: Brand Loyalty in a Data-Driven, AI-Optimized World

Modern Restaurant Management

Data-backed loyalty programs, in particular, present a key opportunity for marketers to foster deeper customer connections in 2025. In an era where price-conscious diners seek value more than ever, restaurant loyalty programs are becoming indispensable. Start small by choosing technology that connects easily.

2025 275