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Expanding the Definition of Value

Modern Restaurant Management

Loyalty programs and promotions drive traffic – 70 percent of operators say loyalty programs increased customer visits in 2024. Loyalty programs are also providing value for both the operator and the consumer. Loyalty programs are also providing value for both the operator and the consumer.

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Value Is the New Battleground for Loyalty

Modern Restaurant Management

The report found that loyalty is eroding as brands worked hard to offer new limited time offers, value meals, upgraded loyalty programs, and digital innovations. Brand loyalty has also shifted significantly, with 33 percent of consumers saying their favorite QSR or FSR brand has changed within the past year.

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From Fumbling to Flourishing: Fixing Common Restaurant Marketing Errors

Modern Restaurant Management

First, AI can help personalize the customer experience by analyzing data to send tailored marketing messages, recommend menu items, and create dynamic loyalty programs that keep customers coming back. Yes, there is definitely a potential downside to using data insights for personalization that can turn guests off.

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Lessons from the Pandemic: What Restaurants Need to Know Now

Modern Restaurant Management

The findings tell a story of shifting behaviors, digital transformation, and a new definition of value in dining. Loyalty programs and app-exclusive deals. Digital transactions drive higher spending—brands that invest in loyalty programs and app-exclusive deals will increase repeat visits.

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How to Calculate and Increase Customer Lifetime Value at Your Restaurant

ChowNow

In this article, you’ll learn: A simple formula to calculate customer lifetime value at your restaurant Why increasing restaurant customer lifetime value leads to more stable business growth How to use CLV insights to build loyalty and strengthen customer retention What Is Customer Lifetime Value (CLV)? At least once a quarter.

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How to Find the Target Market for Your Restaurant

ChowNow

How to Research and Identify Your Ideal Customers Now that you understand the key factors that give you a broad definition of your target market, the next step is gathering real data to pinpoint exactly who your ideal customers are. Next, lets explore how to research and identify them with real data.

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‘Being Adaptable and Responsive to Changes in the Industry Landscape Is Key’

Modern Restaurant Management

Maintaining brand consistency : It is essential to ensure that franchisees adhere to operational systems and complete training programs to avoid inconsistencies across the brand. When evaluating sites and planning the restaurant's build-out, financial capabilities definitely come into play and also matter significantly.