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From Fumbling to Flourishing: Fixing Common Restaurant Marketing Errors

Modern Restaurant Management

For restaurant operators striving to cut through the noise and connect with today's diners, understanding the nuances of modern marketing and PR is crucial. What are common mistakes you see restaurant operators making in their marketing efforts and how can they rebound? It's essential for survival and growth.

Marketing 380
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For Restaurant Owners, Cybersecurity is a People Problem 

Modern Restaurant Management

If you’re like me, chances are you’ve probably ordered food online or through an app at least once in the last couple of weeks. We’re not alone — market research company Frost & Sullivan projects that online/mobile ordering will be a $200 billion dollar industry by 2025.

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How to Create Online Ordering for Your Restaurant

SpotOn

An online ordering system is table stakes for every restaurant these days. But if you're still on the fence about implementing online food ordering software at your establishment, take a look at some of the latest stats from the National Restaurant's Association's 2025 State of the Restaurant Industry Report.

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How to Find the Target Market for Your Restaurant

ChowNow

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195
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Maintaining Humanized Interactions in Digital-First Business Environment

Modern Restaurant Management

Nevertheless, while self-service POS systems or AI-enabled customer service chatbots can definitely help in achieving better operational efficiency, these solutions can often feel cold or disconnected. But mass-merchant online retailers like Amazon can pull this off because that’s the type of market they’re in.

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Tech-ing it up for 2021: Three Ways Technology Will Help Restaurants in the New Year 

Modern Restaurant Management

In order to survive, restaurants needed to rethink the way they do business with many turning to technology to keep them afloat. While the year is now nearly over, with more new cases of Covid-19 continuing to surface each day, the current challenges are most definitely going to spill over into 2021. Go All Out with Online Ordering.

2021 520
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Survey Says: Restaurateurs Are Making Expansion Plans

Modern Restaurant Management

Many operators are starting to realize that this omni-channel approach is increasingly essential to guest engagement in order to ensure they’re top of mind from the moment customers discover your restaurant (which often begins online) until well after their meal ends. I think that’s definitely part of it.