Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. If you’re looking for ways to up your restaurant marketing game, here are the practical steps you should be taking in 2022. Take a look at some examples of the best restaurant websites in 2022 for inspiration. Learn Some Basic SEO.

2022 531

2022 Marketing Email Marketing Social Media 531

ChowNow

FEBRUARY 28, 2025

Youre delivering a great dining experience, yet foot traffic remains inconsistent, online engagement is low, and new customers arent coming in as often as youd like. The problem isnt your food or serviceits visibility and customer engagementand were going to help you fix that. Optimize your Google Business Profile.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 12, 2025

By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

OCTOBER 1, 2022

But is it so simple to stand out from the crowd in 2022? Most prospects use Google search to find a local restaurant, so make SEO optimization a priority. SEO (search engine optimization) covers strategies to improve the website positions in search results. Leverage visitors’ data and personalize the experience.

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Both approaches might cause your restaurant to fail in attracting new customers. Train your staff to build other taking points.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Create a contactless experience via QR Codes with a contactless menu and contactless check-ins. 'Safety' Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. So, where do you start?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

ChowNow

JUNE 6, 2025

You can’t treat your restaurant’s online presence as a set-it-and-forget-it digital business card anymore; it’s a dynamic growth engine for attracting new customers, driving repeat visits, and boosting direct orders. Drive Direct Orders and Reservations A strong online presence encourages potential customers to take action.

Social Media 195

Social Media Online Ordering Email Marketing Website Management 195

Modern Restaurant Management

JANUARY 24, 2023

What ORM Does For Your Business Online reputation management (ORM) is crucial for any restaurant that wants to keep a steady stream of customers coming in. ORM gives you direct access to customer feedback. Customers are more likely to give honest reviews to third-party sites than your own site or customer survey forms.

Social Media 493

Social Media Website Management SEO Customer Experience 493

Modern Restaurant Management

FEBRUARY 22, 2021

According to The Enterprises Project , digital transformation can be defined as the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. Most customers would phone-in carryout orders. Your Restaurant’s Digital Transformation.

Online Ordering 568

Online Ordering Point of Sale POS SEO 568

7 Shifts

OCTOBER 28, 2024

However, it’s best to understand how cost-effective your current customer acquisition efforts are before dedicating resources to it. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

ChowNow

MAY 16, 2025

A great dining experience starts long before someone walks through your door. Nearly every customer journey begins with a search on Google, then a scroll through several restaurant websites before something catches their eye. Relying solely on third-party platforms splits your traffic and gives away control of the customer experience.

Mobile Ordering 195

Mobile Ordering Loyalty Program Online Ordering Download 195

Modern Restaurant Management

NOVEMBER 3, 2022

To help you out, here's what this SEO expert has to say. Sometimes customers will naturally come to your Google My Business profile and drop you a review – especially if they had a negative experience. You don’t want to be annoying with the requests, but it normally can take a few tries to get a response.

Email Marketing 508

Email Marketing Customer Service Website Management Customer Experience 508

ChowNow

MARCH 14, 2025

Operators who ignore this opportunity risk losing significant revenue to their competitors while missing out on the chance to build a stronger connection with their customers. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

MAY 28, 2021

When you’re in the restaurant business, it’s not enough to let your customers share pictures for you. It’s also not enough to pull out your smartphone, snap a few dishes, and call it a day. Managing SEO. In some cases, whoever you hire to take care of marketing could be an experienced photographer, themselves.

Social Media 546

Social Media Website Management Mobile Ordering Food Order 546

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. From improving your Google listing to leveraging customer reviews, these tips will show you how to boost your visibility and drive more traffic to your restaurant. A smooth mobile experience keeps people engaged and leads to more online bookings.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

JULY 19, 2024

Google’s I/O Conference on May 14th proves they’re taking generative AI seriously. ” Google’s AI will then return a list of businesses that are relevant for every part of this query, taking into consideration distance and services to make a tailored list for the searcher.

Customer Experience 492

Customer Experience SEO Customer Service Take-out 492

Social Hospitality: Restaurants

FEBRUARY 25, 2021

How can you convince a customer to come to your business and spend money on your food? In addition to bringing customers to your restaurant, your 2021 marketing should focus on bringing your restaurant to them. In addition to bringing customers to your restaurant, your 2021 marketing should focus on bringing your restaurant to them.

2021 434

2021 Social Media Mobile Ordering Online Ordering 434

7 Shifts

OCTOBER 9, 2020

After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. Here are six steps to take before opening any restaurant website builders. Add photos and videos to show customers what they can expect. Share press and customer reviews for external validation.

Design 397

Design Online Ordering Social Media Website Management 397

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Every brand has a story, and that’s what makes customers, employees and franchisees take notice, choose you and keep coming back.

Franchise 450

Franchise Franchising Marketing Social Media 450

7 Shifts

OCTOBER 22, 2024

89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

FEBRUARY 7, 2020

Word of mouth publicity might once have been enough to persuade diners your restaurant was the best in town, but nowadays you need to make sure your business stands out online, too. The battle for customers is being won and lost online. Here, I'll share my top tips for getting your catering site to the top of the SERP.

Mobile Ordering 361

Mobile Ordering SEO Customer Experience Online Ordering 361

Modern Restaurant Management

OCTOBER 31, 2019

Strong enough to take the risk and I commend you!, Allow Customers to Make Reservations Online. Adding a simple widget like Open Table’s Make a Reservation for customers brings several advantages. Promotions help get first time customers in the door. Focus on SEO. Offer Online Promotions.

SEO 319

SEO Social Media Email Marketing Point of Sale 319

The Rail

FEBRUARY 7, 2025

By Torrey Tayenaka, Contributor In a highly competitive restaurant industry, its crucial to stand out from the crowd and bring an influx of new guests through the door. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. The same is true of videos.

Marketing 130

Marketing Serving Loyalty Program Social Media 130

Next Restaurants

AUGUST 5, 2021

Since people nowadays take YouTube as one of the major information sources online, having a channel about your restaurant will help you reach out to a broader audience. As a result, more customers will visit your restaurant thanks to the interesting video from YouTube. Use Customized Thumbnail Images.

SEO 177

SEO Social Media Online Ordering Email Marketing 177

7 Shifts

AUGUST 12, 2021

Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. Suppose a customer goes to a search engine like Google or Google News API and types in 'Find local restaurants near me.' Optimization of NAPs.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

EATER

MAY 2, 2024

Building on decades of Korean Mexican cuisine in the city’s Pequeño Seúl, restaurants are crafting menus with global influences and attracting new customers The smells of Korean barbecue and Mexican street food mingle in the air of Zona Rosa, a central neighborhood of Mexico City. The Mexican influence is natural. Braised mackerel at Jowong.

SEO 306

SEO Café Fine Dining Customer Experience 306

Restaurant365

MARCH 4, 2022

Search Engine Optimization, or SEO, is a great way to increase your revenue by growing your customer base with patrons who may not have otherwise found your restaurant. Search Engine Optimization, or SEO, is a great way to increase your revenue by growing your customer base with patrons who may not have otherwise found your restaurant.

SEO 156

SEO Email Marketing Website Management Consumer Goods 156

Modern Restaurant Management

AUGUST 17, 2020

The survey found that 59 percent of US and 47 percent of UK consumers plan to dine-out as soon as they are able. But while limited dining options are available, people have shown an increased desire to help out independent restaurants. Mixed take-out bag. Can't touch this.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221

Marketing Loyalty Program 2024 2025 221

The Rail

DECEMBER 12, 2024

In fact, moving can be the perfect excuse to rebrand your business, opening doors to new customers and opportunities. Lets explore how you can use relocation to take your brand to the next level, ensuring your move becomes more than just a change in scenery. Think of it as putting on a fresh coat of paint for your brand.

SEO 130

SEO Customer Service Social Media Email Marketing 130

7 Shifts

OCTOBER 22, 2019

Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. Now, the restaurant has lines extending around the block with patrons waiting to taste—and take photos of—their food. That’s where a well-rounded Instagram strategy comes in.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

7 Shifts

JANUARY 7, 2021

We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. Before you get any ideas of a cheesy radio spot, take a step back and look at the bigger picture. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

MAY 31, 2024

To help you out, we've listed some of the most used tools that even beginners in digital marketing can easily navigate. Best restaurant marketing tools, software, and platforms for your business We rounded up and categorized various restaurant marketing tools by type, including email marketing, SEO, SMS, and social media tools.

2024 221

2024 Marketing Email Marketing SEO 221

7 Shifts

AUGUST 18, 2024

Opening and owning a bar is one of those unique life experiences; you have no idea what it will be like until you actually go for it. This could be a good choice if you find a business that is already established and has a loyal customer base. These elements need to work together to ensure your customers understand what you're about.

Bar 370

Bar License Email Marketing Customer Service 370

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. There are more options for eating out than ever before. And the big restaurant brands are only getting bigger , making it even harder to stand out. Video Version.

Seating 221

Seating Email Marketing Marketing SEO 221