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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

One of the building blocks you must put in place before starting a restaurant is market research. Just like a well-crafted mission statement will help guide your business decisions, identifying and understanding your target customers and competitors through restaurant market research will give your business a competitive edge.

Marketing 370
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‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. ” Multiple elements impact whether a potential customer actually follows through with a visit and if satisfied guests will return. .”

Marketing 490
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From Local Love to Lasting Loyalty: Five Marketing Tips for Community Engagement

Modern Restaurant Management

Building a unique identity for your restaurant can be challenging in a competitive market. At Health Nut, we've successfully capitalized on local marketing to create a brand that resonates deeply with our community and inspires a loyal following. In addition, partnering with local influencers extends our reach authentically.

Marketing 445
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Revolutionizing Restaurants: Embracing Tech Solutions in a Challenging Labor Market

Modern Restaurant Management

In quick-serve restaurants, there has also been a marked uptick in digital kiosk usage. In quick-serve restaurants, staff can focus on preparing food rather than taking orders. Security : Compared to cellular, public Wi-Fi can be insecure, which puts customer data at risk. Given that three-quarters of U.S.

Marketing 449
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The Secret to Roni’s Mac Bar’s Success? Self-Serve Kiosks and Viral Marketing

Modern Restaurant Management

Learn about the rapid growth of Ron''s Mac Bar and how the brand uses viral marketing and a business model that prioritizes efficiency and customer experience in this video from the team at UpFlip.

Serving 221
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Simple Tips for Delivering Exceptional Post-Pandemic Customer Experience

Modern Restaurant Management

As we return to in-person dining across the country, restaurants are facing yet another challenge: delivering an exceptional customer experience (CX) for guests who come with high expectations after more than a year stuck at home. The entire dining experience has changed in the wake of the pandemic. Here are some strategies.

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The Drive-Thru Customer Experience Revolutionized Through AI

Modern Restaurant Management

Last year completely upended how customers ate: Quick Service Restaurants (QSRs) heavily relied on drive-thrus for business. According to data from the NPD Group, fast-food chains dominated the restaurant market for 12 months ending in March 2021, gaining 7.1 percent of the market share that full-service restaurants shed.