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Why Restaurants Need an ‘Always On’ Approach to Marketing

Modern Restaurant Management

"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting You can track metrics like average ticket value and how many new customers you gained from a new coupon campaign, etc.

Marketing 471
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Elevate Your Restaurant Brand: Convert Value into Loyalty

Modern Restaurant Management

Analyzing and acting on consumer data allows brands to provide personalized coupons, offer promotions during lower foot traffic times and build a data-driven loyalty strategy even after the promotions are done. To entice customers to sign up for and engage with loyalty programs, operators can offer digital-only coupons and perks.

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Fighting Fast Food Fraud

Modern Restaurant Management

To learn what restaurants need to know to better protect themselves from fraud, Modern Restaurant Manangement (MRM) magazine reached out to Doriel Abrahams , Principal Technologist at Forter. Unfortunately, the very same convenience that has been extended to consumers has also opened the door for bad actors.

Food 508
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Taking Loyalty to the New Normal Level and Beyond

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked Suzi Tripp, VP of Insights at digital transformation firm Brooks Bell how restaurants loyalty programs are evolving and the importance of having a head of loyalty who understands why people buy, how they buy and how often they buy.

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What’s on the Menu? — January 6, 2023

Modern Restaurant Management

In this column, Modern Restaurant Management (MRM) magazine looks at newly introduced menu items from top brands. Special Offers (no coupons necessary). Special Offers (available with coupons on White Castle’s social media and/or website). Green January. The Big Game. $4 4 off any Crave Case of 30 Sliders. 20 – 23.

2023 369
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January/February 2020 Legal Update

Modern Restaurant Management

Nair, a partner at Ervin Cohen & Jessup LLP compiles recent legal news affecting the restaurant, food and beverage and hospitality industries for Modern Restaurant Management (MRM) magazine. Litigation.

2020 305
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Does Coupon Advertising Work for Restaurants?

Indoor Media

Which is why just about every restaurant either considers offering or actually runs special discounts through coupon advertising. Did you notice we said coupon advertising ? Whether you think of it this way or not, a coupon is actually an ad for your restaurant with an incentive attached. That’s right. Learn more.

Coupons 78