Remove Coupons Remove Loyalty Program Remove Specials
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Three Steps to Improving Customer Loyalty During the Pandemic 

Modern Restaurant Management

And while the pressures of the pandemic continue, customer loyalty can play a role in whether or not restaurants will sink or swim. Below, we’ll explore three steps to building relationships and an effective customer loyalty program. First, consider adopting a touchless loyalty system. McKinsey & Co.

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Loyalty Innovation Has Evolved to Focus More on the Customer

Modern Restaurant Management

Personalization is key to successful loyalty programs, according to the 2024 Paytronix Loyalty Trends Report. "Top "Loyalty innovation is not always true innovation," Lynch added. "It’s "Restaurants have a loyalty program but haven’t put in place many best practices (i.e.

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Elevate Your Restaurant Brand: Convert Value into Loyalty

Modern Restaurant Management

How can a brand develop a valuable value program that builds relationships and encourages people to come back even when prices change? For example, brands can add value and take extra wallet share by providing a special offer or discount for an additional visit.

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The Rise of Exclusivity: VIP vs Traditional Discounting

Modern Restaurant Management

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. Targeted loyalty benefits focused on access and exclusivity are essential tools to drive cost-effective guest engagement. Exclusivity can apply to more than just menu items.

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Restaurants with Strong Brand Identities Captivate Gen Z

Modern Restaurant Management

Another is to add convenience like saved orders, saved payment methods or Apple Pay, loyalty programs, and personalized offers or perks. Loyalty rewards don’t have to include discounts and coupons anymore. Ongoing rewards or loyalty programs can additionally encourage repeat business and build loyalty.

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Six Happy Hour Promotion Ideas to Boost Sales

Modern Restaurant Management

Data reveals that bars with happy-hour programs had an average increase in revenue of 26 percent during happy hours. Happy hour promotions can help build brand loyalty and create a sense of community around your business. Make a Special Menu, Don't Include Everyday Things. Change Up Happy Hour Specials Every Week.

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Gen Z Dining Trends Restaurant Operators Must Know About

Modern Restaurant Management

But at the same time, 46 percent of Gen Z diners said they value deals and specials as a deciding factor in whether they choose to dine somewhere, which was a greater percentage than other generations. “This generation interacts with loyalty programs so often, what they want from these programs is different from other generations.”