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Customer Experience in the Restaurant Industry: Reflections and Predictions through an AI Lens

Modern Restaurant Management

2024 was a year of experimentation with AI, with restaurants testing it on customer-facing interactions, like AI drive-thru ordering, with varying degrees of success. Restaurants succeed or fail based on loyalty, which is a direct result of customer experience. One answer to the brand loyalty challenge is to improve personalization.

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Menu Prices Are Rising, But Loyalty Programs Can Help Restaurants Stay Ahead

Modern Restaurant Management

A recent Bluedot survey of just over 1,500 American consumers found that nearly two-thirds (63 percent) of participants indicated they have ordered from or visited restaurants less due to higher prices. Rewards for Loyalty. Many restaurants woo diners by offering them incentives in the form of rewards for their loyalty.

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Enticing Restaurant Customers with Loyalty Programs and SMS

Modern Restaurant Management

The best customers are returning ones as members of top-performing loyalty programs are 77 percent more likely to choose their brand over competitors. Loyalty programs create those moments and start those familiar brand conversations, giving customers extra incentive to come back and stay engaged.

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Best Practices for Launching Online Ordering

Modern Restaurant Management

Some of those challenges, particularly for smaller, local restaurants, include implementing online ordering, creating a digital presence, and offering delivery for the first time. Even before current events arose, online ordering capabilities and digital touchpoints were becoming nearly ubiquitous. Update Online Ordering Technology.

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Three Steps to Improving Customer Loyalty During the Pandemic 

Modern Restaurant Management

And while the pressures of the pandemic continue, customer loyalty can play a role in whether or not restaurants will sink or swim. In order to survive, restaurateurs must welcome returning customers and also strengthen new relationships to grow their customer base. First, consider adopting a touchless loyalty system.

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Ordering Channels and Preferences Have Shifted: How Restaurants Can Win The Customer

Modern Restaurant Management

Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic.

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Taking Loyalty to the New Normal Level and Beyond

Modern Restaurant Management

Brands that have shifted to a more customer-centric approach have an understanding of loyalty as being earned and not sold. Loyalty programs are commonplace today, a necessity and important part of restaurant marketing strategy. What do these programs provide to an organization? Suzi Tripp.