Modern Restaurant Management

APRIL 21, 2020

Restaurants hit hard during the COVID-19 outbreak may be doing all they can to stay in touch with their customers to encourage them to participate in takeout and reward them for their loyalty. Just because a customer has joined your restaurant’s loyalty program, that doesn’t mean you have consent to send text marketing messages.

Loyalty Program 398

Loyalty Program Coupons 2015 Small Business 398

Modern Restaurant Management

JULY 16, 2024

Personalization is key to successful loyalty programs, according to the 2024 Paytronix Loyalty Trends Report. "Top " Lynch has more than 20 years’ experience managing large CPG and retail brands in marketing and brand strategy. ." "It’s not always a new method, idea, product, etc.

Innovation 492

Innovation Loyalty Program Email Marketing Customer Experience 492

Modern Restaurant Management

OCTOBER 2, 2024

Value pricing will eventually become a less effective tactic for restaurant brands with the market becoming oversaturated with discounted options. How can a brand develop a valuable value program that builds relationships and encourages people to come back even when prices change?

Loyalty Program 449

Loyalty Program Mobile Ordering Coupons Customer Experience 449

Modern Restaurant Management

MAY 24, 2022

As per a recent report by Global Market Insights, mobile wallet market size is projected to exceed USD 700 billion by 2027. This payment method makes it easy for customers to pay for their meals instantly while helping the restaurants attract a larger audience and build a strong loyalty base.

Marketing 508

Marketing Loyalty Program Coupons Fast Casual 508

Modern Restaurant Management

JANUARY 24, 2024

Include social media in your digital marketing strategy. Customers who install a business’s app and opt-in for push notifications feel part of an exclusive club, able to enjoy benefits — like coupons and rewards — not available to anyone not in the club. Another option for personalization?

Loyalty Program 493

Loyalty Program Social Media Coupons Customer Experience 493

EATER

FEBRUARY 27, 2025

How apps became the modern-day loyalty program The mobile app trend in fast food kicked off in earnest in 2009, when Starbucks introduced the first ever mobile app to allow customers to pay for coffee with their phones. And arguably, some employees lives worse.) He wants the path of least resistance.

Mobile Ordering 208

Mobile Ordering Loyalty Program Food Food Order 208

Modern Restaurant Management

OCTOBER 12, 2022

Offering discounts to incentivize customers to enroll and engage with loyalty programs has been a common practice in the restaurant industry for years. With the continued uncertainty of the current macroeconomic climate, brands must find ways to reduce marketing spend while driving more value from their customer base.

Loyalty Program 471

Loyalty Program Merchandise Mobile Ordering Coupons 471

Modern Restaurant Management

MAY 8, 2020

Faced with the stark reality of closed dining areas, people working from home, and home-cooked meals, COVID-19 will force a radical rethinking of Quick Service Restaurant (QSR) marketing. Best Marketing Practices for QSR During and post pandemic. Deal or No Deal : The coupon, the freebie, the buy one/get one.

Marketing 442

Marketing Franchising Franchise Social Media 442

Modern Restaurant Management

MAY 5, 2021

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust.

2021 490

2021 Coupons Loyalty Program Consumer Goods 490

Modern Restaurant Management

MAY 17, 2023

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.

Loyalty Program 474

Loyalty Program Mobile Ordering Social Media Online Ordering 474

Modern Restaurant Management

MAY 24, 2022

As per a recent report by Global Market Insights, mobile wallet market size is projected to exceed USD 700 billion by 2027. This payment method makes it easy for customers to pay for their meals instantly while helping the restaurants attract a larger audience and build a strong loyalty base.

Marketing 449

Marketing Loyalty Program Coupons Fast Casual 449

Modern Restaurant Management

JUNE 24, 2020

As a result, restaurant marketing, specifically digital marketing, is of extreme importance. When looking for online ordering technology, restaurants should focus on those that offer restaurant marketing to go hand in hand. If nobody knows about it, nobody will use it.

Online Ordering 579

Online Ordering Ordering Coupons Social Media 579

Modern Restaurant Management

NOVEMBER 7, 2022

We recommend incorporating the following strategies in your 2023 planning: Schedule regular value messaging into your 2023 marketing calendar. Coupon use is up among all generations, with younger generations actively looking for a deal, in contrast to older generations, who are more passive seekers. Take advantage of loyalty programs.

Pricing 508

Pricing Loyalty Program Point of Sale 2023 508

Modern Restaurant Management

MARCH 27, 2024

While there are many marketing strategies to get customers in the door, it is just as important to create customer service strategies that keep them coming back. Reward Loyal Guests with Special Offers Incentives and loyalty programs are becoming increasingly popular, especially amongst the millennial crowd.

Customer Service 474

Customer Service Loyalty Program Customer Experience Employee Relations 474

Modern Restaurant Management

MAY 25, 2022

Quality food and top tier service with the incentivization of loyalty programs and a good location should be enough to get a good share of local customers. Make sure your establishment has links to “Review us on Google” throughout your website, social media platforms, and marketing materials. Incentivize Sharing.

Email Marketing 473

Email Marketing Social Media Food Truck Loyalty Program 473

Focus POS

OCTOBER 1, 2020

With a loyalty program that resonates with what your customers value, you open the doors to greater communication with your customer base that translates to much more than just increased revenue. How loyalty programs have evolved. Modern loyalty programs add a lot more than a free item after so many purchases.

Loyalty Program 187

Loyalty Program Email Marketing Coupons Customer Service 187

Modern Restaurant Management

FEBRUARY 5, 2024

In this edition of MRM Research Roundup, we feature pizza predictions, Valentine's Day menu trends and lots about loyalty. However, the best available coupon and fastest delivery time tied in second place. Prepaid Consumer Insights Study from Fiserv , gift cards are becoming the perfect way to drive customer loyalty.

2024 492

2024 Loyalty Program Food Order 2030 492

Modern Restaurant Management

JUNE 14, 2023

“Much of restaurant industry marketing is mired in a sea of sameness,” states Lobliner. “Most loyalty programs are largely transactional, and many brands still heavily rely on discounts and coupons to drive sales. The program resulted in 35K new loyalty sign-ups during this single campaign.

Loyalty Program 449

Loyalty Program Point of Sale Customer Experience Email Marketing 449

Modern Restaurant Management

JUNE 17, 2024

” Those words from Katherine Pendrill, Senior Manager, Content Marketing at TouchBistro, should be quite telling for restaurant operators as they point out the opportunity that exists to reach a valuable audience. Despite the bite from inflation, TouchBistro’s 2024 U.S. .”

Operations 473

Operations Loyalty Program Mobile Ordering Consumer Goods 473

Modern Restaurant Management

JULY 6, 2022

The Value of a Good Deal and Incentive Marketing. A loyalty and rewards program that offers incentives and deals can also play an important role. Based on data from Technomic, there’s a 12 percent higher average visit spend when loyal guests use coupons.

Consumer Goods 493

Consumer Goods Coupons Loyalty Program Pricing 493

Modern Restaurant Management

OCTOBER 24, 2023

As part of these studies, Medallia Market Research analyzed the credit and debit transactions of more than five million U.S. consumers and conducted multiple market research surveys of more than 2,000 participants to gain consumer insights related to third-party ordering and inflation.

Ordering 493

Ordering Online Ordering Loyalty Program Customer Experience 493

Modern Restaurant Management

AUGUST 19, 2022

New mover marketing. One surefire way to help your restaurant stand out is to incorporate a new mover marketing program to capture new residents before they form loyalties with the competition. As part of my company’s new mover marketing program, we send a Welcome Package filled with proven offers to new residents.

Franchising 492

Franchising Franchise Social Media Loyalty Program 492

Cheetah

JANUARY 13, 2022

Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

The Restaurant Coach University

MARCH 2, 2017

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. There are all kinds of loyalty programs.

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

Modern Restaurant Management

OCTOBER 6, 2022

Data reveals that bars with happy-hour programs had an average increase in revenue of 26 percent during happy hours. Happy hour promotions can help build brand loyalty and create a sense of community around your business. To encourage loyalty, you can give regulars coupons or a loyalty card that they can use to get discounts.

Loyalty Program 508

Loyalty Program Social Media Point of Sale Customer Experience 508

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Modern Restaurant Management

JANUARY 6, 2022

Think of them as coupons, or limited-time discounts. Generate Loyalty by Turning Existing Gift Cards into Rewards Cards. Did you know that it’s possible to use gift cards as a loyalty card? Ackroo ’s gift card program can convert spent gift dollars into loyalty cash, and start this process easily.

2022 493

2022 Online Ordering Loyalty Program Customer Experience 493

Modern Restaurant Management

DECEMBER 2, 2019

With data showing that 65 percent of gift card recipients spend approximately 38 percent more than the face value of their cards, restaurant brands should be taking action to optimize their gift card programs for the holiday season. This is all excellent news for restaurant brands, as gift cards can be powerful marketing tools.

Point of Sale 341

Point of Sale Email Marketing Loyalty Program Mobile Ordering 341

ChowNow

NOVEMBER 11, 2020

Half of women and 44 percent of men said they would try a new restaurant if they had a coupon, according to Publishers Clearing House. This makes it easier for you to market to them again. Start a restaurant loyalty program. . Introducing: Loyal Local, ChowNow’s Free Loyalty Program for Restaurants.

Ordering 345

Ordering Loyalty Program Online Ordering Mobile Ordering 345

Restaurant Engine

MAY 14, 2025

Celebrate your customers with loyalty programs and grow your retention rate. According to Metrobi , Loyalty program members visit restaurants 20% more frequently than non-members. In this article, we look at why rewards matter and how to go about setting a program up. How can you stand out?

Loyalty Program 52

Loyalty Program Website Management Point of Sale Customer Experience 52

Harbor Touch

MARCH 18, 2025

Elevate Service with Personal Touches Service builds loyalty. Build Loyalty with Smart Programs Loyalty comes from strategy. Loyalty perks keep customers coming back. Loyalty isnt guesswork. Financial and Marketing Strategies 7. Market Smarter with Targeted Efforts Random ads drain cash.

Management 148

Management Management Seasonal Menu Cash Management 148

Bingage

APRIL 16, 2024

Earning customer loyalty takes time and effort! but the first and most important step is to choose the best loyalty program which can help to gain customer loyalty, engagement, retention and of course revenue generation. That is where a restaurant loyalty program plays a crucial role.

Loyalty Program 105

Loyalty Program 2024 Email Marketing Coupons 105

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Modern Restaurant Management

NOVEMBER 15, 2023

However, Millennials were also more likely to cite loyalty points and special offers as a reason for using this option. Restaurants should recognize that households with children have different needs and preferences, and can customize their marketing programs to emphasize these elements and better appeal to parents.

Loyalty Program 275

Loyalty Program Mobile Ordering Website Management Online Ordering 275

The Rail

AUGUST 28, 2024

By Nellia Melnyk, Contributor Relocating a restaurant to a new location is a serious event that, if not handled correctly, can negatively impact your business and customer loyalty. In this article, we will explore the key aspects that need to be taken into account to maintain and even increase customer loyalty when relocating a restaurant.

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Loyalty Program Customer Service Social Media Coupons 219

SpotOn

NOVEMBER 21, 2024

Additionally, sending holiday greetings with personalized messages can further enhance customer loyalty and engagement. Promote loyalty sign-ups Give back to your loyal customers this holiday season by rewarding them with memorable benefits and rewards with a custom loyalty rewards program.

Loyalty Program 98

Loyalty Program Seasonal Menu Email Marketing Cash Management 98

Modern Restaurant Management

DECEMBER 14, 2021

We have historically and continue to offer competitive pay, thorough training programs, flexible hours and a fun work environment so that we can continue to staff our locations as we grow. Our biggest challenge will be to get the right team members and develop a best in class training program to develop them.

2022 474

2022 Food Supply Mobile Ordering Customer Experience 474