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based diners who recently ordered from a QSR, fast-food or fast-casual chai also found that value is about more than just price. Diners are looking for a better overall experience, from streamlined ordering to more inviting restaurant environments. For the third year in a row, consumers want more kiosks. The survey of 1,500 U.S.-based
When you pull up to the speaker box in the drive-thru at chains like Wendys, McDonalds, and Taco Bell, the first question you will likely hear is a distinctly modern one: Will you be using our mobile app today? Mobile apps have boomed in popularity over the past five years , with tens of millions of downloads.
The past two years have brought unprecedented changes across the restaurant industry, from new concerns related to social distancing and cleanliness to the acceleration of pre-pandemic trends such as the rise of mobileordering and third-party delivery services. Set the Bar. Stay Connected. Strengthen Customer Retention.
The pandemic forced restaurants to adapt to not only a new, leaner business model but also to new consumer behavior. So what makes a good contactless menu? A goodmobile experience. The good news is that it’s never been easier for restaurants to design professional-looking, state-of-the-art online menus.
Third-party apps have become so entrenched in consumer habits that many operators worry it’s no longer even worth trying to offer delivery on their own. Now, a major question lingers in the minds of many: will diners actually trust ordering directly from the store, or will they always default to the marketplace delivery apps they know?
Additionally, consumers continue to favor delivery transactions, which are up by 383 percent since 2020. In recent years, consumer behaviors have drastically changed to now preferring delivery services and an increased willingness to pay a premium for a seamless experience.
You wouldn’t be alone; well-known brands including Prezzo, Itsu and Côte Brasserie have all made the decision to go card-only for good as a means to reduce costs and speed up customer service. Around 950 million mobile users make online mobile payments , leading to the rise of pay-at-table technology.
Increased Emphasis on Online Ordering. The increased cost of goods due to supply chain issues and economic inflation is causing brands to look for other ways to increase margins. This combination of pressures has brands doubling down on digital ordering – effectively reducing the labor cost of this process.
The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Why Restaurant Apps Matter in 2025 Consumer habits are evolving, and convenience is at the heart of it.
A study commissed by Visa found consumers are spending more on restaurant delivery and online ordering for curbside pickup/delivery of groceries than any other category since the start of the pandemic. In many ways, restaurants offering online ordering and delivery services face the same challenges as other online businesses.
Deploying training to enhance operators and guest experience is key, especially as restaurant operators expect continued shifts in consumer preferences and employee turnover challenges, with 39 percent of those surveyed seeing turnover in the 11 percent to 25 percent range. Franchise 2.0:
Modern payment solutions that provide the ultimate convenience and enable customers to order and pay how they prefer are on the rise this holiday season, empowering restaurants to deliver an improved experience without sacrificing the quality of service. including the adoption of popular mobile wallets. remain eager to dine out.
A large part of their success are the innovations that are reinventing their restaurants to accommodate a changed consumer base. We’ve seen entire states reopen and re-close in short order due to spikes in cases. Even back in 2017, Domino’s was seeing 90% of its orders being placed through its app or online.
A busy staff means productive staff, which is good for business. Customers on average will order more menu items, resulting in a larger bill for the restaurant and a larger tip for the employee. The Solution: Adopt tech solutions to automate back of house tasks Costing your menu can be incredibly time consuming.
This is true for businesses operating in office settings just as much as in restaurants, supermarkets, and other settings where businesses have daily contact with consumers. The primary focus of the websites is having what you need, at a good price. The trick with personalization is achieving a good balance.
Recent surveys show that Americans are less likely now to visit restaurant locations, order takeout or get food delivered to them. They have focused on mobile, the device near and dear to all of us. Why Is Mobile Ideal? Mobile devices have gone from being the second screen to now the main screen in the house.
The National Restaurant Association’s 2021 State of the Industry report showed only 83% of Gen Z consumers wanted to return to restaurants. Make Yourself Mobile-Friendly. Including precise title tags, meta descriptions, and headers will help search engines easily find and share menus, location, ordering options, and more.
As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Gen Z in particular, as a tech-savvy group, are experts when it comes to navigating mobileordering experiences.
In this article, we discuss how restaurant design is changing as a result of the COVID-19 pandemic and highlight how we must rethink the consumer-facing footprint to make the restaurant experience more sustainable and bolster consumer confidence. Good mechanical design starts with ventilation, filtration and proper airflow relation.
Many dining establishments found ways to use AI to track and flag stock quantities, automate schedule-making for staff, implement customer service chatbots and process online orders. The increasing threat of fraud, especially through spoofing, is also anticipated to drive the widespread adoption of secure mobile payment methods in the future.
Businesses have been forced to pivot away from on-premises dining to offer on-line ordering and take-out services. The people that answer the phone for takeout orders are now your frontline for customers. They need to be attentive to customer needs and develop the ability to upsell or offer alternatives while taking orders.
According to NPD Group data, takeout and delivery orders have increased dramatically, with takeout jumping from 18 percent to 60 percent within the FSR segment from 2019 to 2020. 2 What’s more, even when ordering takeout or delivery, there is an increased hygiene expectation for restaurants. In the U.S.,
In essence, this shift should lead restaurants to embrace the idea of maintaining a truly “intelligent” smart kitchen, one that will be tech-equipped to continue evolving with consumer demands. You can see which other restaurants they frequent, too, and the types of items they order from those places.
This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. We have compiled a list of factors based on extensive research on consumer psychology and behavior trends. Leverage consumer data to learn about preferences, dietary restrictions, and favorite foods.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. The US and UK also varied on how they wanted to retrieve take-out orders.
Will they be able to capitalize on the good will and traffic boosts as the weather gets cooler? Neiman highlights the role of technology-powered tactics such as upselling menu add-ons and optimizing digital ordering in addition to using collected data to better meet the needs of the still-value conscious guest.
In order to improve the customer experience, build trust, and protect customer data, restaurants must be diligent in their QR code implementation efforts. QR Code Malware : This attack operates similarly to phishing by infecting any user’s mobile device with a virus that can then pull gigabytes worth of data from the device.
Consumer behavior is constantly evolving. The right marketing strategy helps you get the most out of every dollar by increasing customer retention , boosting order volume, and encouraging repeat visits. A strong online presence means more visibility, more orders, and, ultimately, more revenue. Study your competition.
Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. A strong digital presence is a must to engage with these powerful young consumers to keep them coming back for more.
Restaurant mobile apps are having a moment. Online ordering has steadily increased over the years, and the COVID-19 pandemic has accelerated adoption of digital tools and online ordering. . At ChowNow, we’ve long touted the effect of mobile apps on customer retention and loyalty. A mobile app ensures consistency.
More than 9,500 consumers were polled for the study , which ranks the brands on three factors –consumers’ satisfaction levels with their most recent visit, their likelihood to return to the brand soon, and their trust in the brand. Since COVID, the dynamics of consumer decision making have changed.
However, history shows time and again: businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty. Businesses that continue marketing through downturns emerge stronger, and enjoy robust consumer loyalty. Highlight the importance of good nutrition and sharing a meal with family or friends.
Good airflow and bright illumination help keep the room lively and comfortable. Providing vegetarian or healthy choices fits changing consumer tastes and increases the restaurant's appeal. A good menu update also indicates that the eatery values taste, health, and community.
Grubhub launched its latest report, "State of the Plate", looking at trends across the more than half a million orders placed a day. Methodology: Grubhub took a look at order trends on its platform from January 1 – June 20, 2020, as compared to the same timeframe in 2019 to find the top items rising in popularity so far.
While what consumers eat won’t change, post-COVID-19, how they will get it will. The ingrained customer behavior over the past year, delivery, mobileorders, curbside pick-up, will likely continue. Digitize Your Ordering Function and Enhance Your Presence. Besides, consumers are already thinking digital first.
Throughout the pandemic, operators have taken note of consumers’ changing lifestyles and the needs of their staff, and as a result, recent innovations have emerged to address these new needs. Consumers are getting back out into the world again and reconnecting with all their favorite places and experiences. Outside of the U.S.,
People are self-quarantining at home, on edge and ordering in. They want to know employees are practicing good hygiene. Because of this, every consumer will be looking to brands that cut them some slack. They expect a seamless ordering experience. Delivery consumers want a quick and easy ordering experience.
Restaurants will continue to embrace digital on-premise, including mobileordering and payment at the table, to streamline operations and improve the guest experience. Restaurants will continue to embrace digital on-premise, including mobileordering and payment at the table, to streamline operations and improve the guest experience.
Nowadays, running a successful restaurant takes more than great food and good service. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.
Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. One of the most personal forms of mobile marketing, targeting based on location, has two main strategies every restaurant owner should be aware of.
Long-term profitability depends on good retention policies, particularly considering that recruiting new clients usually costs five times more than maintaining current ones. Understanding consumer loyalty psychology can enable restaurants to create systems supporting recurring business and assist in overcoming financial difficulties.
Technological advances are becoming table stakes for this long-term business channel, with more than eight in 10 operators saying the use of technology in a restaurant provides a competitive advantage, and a good proportion of operators plan to ramp up investments in technology this year. Roughly half of U.S.
Some of the most common elements across these various consumer-driven businesses include pricing, location, environment, quality of goods and services, access, parking, and so on. Can they ordergoods or services from their phone? Most consumers now expect vendor acceptance of digital payments. The list goes on.
Key findings include: Tipping is on the rise : Good news for servers: diners aren’t skimping on tips. Takeout tips are down : Tips for online orders and delivery dipped slightly, falling from 8.83 This indicates that tipping culture is closely aligning with the added-value consumers associate with varying types of service.
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