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Value Is the New Battleground for Loyalty

Modern Restaurant Management

based diners who recently ordered from a QSR, fast-food or fast-casual chai also found that value is about more than just price. Diners are looking for a better overall experience, from streamlined ordering to more inviting restaurant environments. For the third year in a row, consumers want more kiosks. The survey of 1,500 U.S.-based

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How Fast-Food Apps Took Over The Drive-Thru

EATER

When you pull up to the speaker box in the drive-thru at chains like Wendys, McDonalds, and Taco Bell, the first question you will likely hear is a distinctly modern one: Will you be using our mobile app today? Mobile apps have boomed in popularity over the past five years , with tens of millions of downloads.

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Mobile Ordering’s Role in Customer Retention

Modern Restaurant Management

The past two years have brought unprecedented changes across the restaurant industry, from new concerns related to social distancing and cleanliness to the acceleration of pre-pandemic trends such as the rise of mobile ordering and third-party delivery services. Set the Bar. Stay Connected. Strengthen Customer Retention.

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Is Contactless Forever?

Modern Restaurant Management

The pandemic forced restaurants to adapt to not only a new, leaner business model but also to new consumer behavior. So what makes a good contactless menu? A good mobile experience. The good news is that it’s never been easier for restaurants to design professional-looking, state-of-the-art online menus.

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The Trust Dilemma: Why Customers Don’t Trust Direct Restaurant Delivery and How to Win Them Back

Modern Restaurant Management

Third-party apps have become so entrenched in consumer habits that many operators worry it’s no longer even worth trying to offer delivery on their own. Now, a major question lingers in the minds of many: will diners actually trust ordering directly from the store, or will they always default to the marketplace delivery apps they know?

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MRM Research Roundup: Destination Dining, Voice Commerce, and the Force of Fast Food

Modern Restaurant Management

Additionally, consumers continue to favor delivery transactions, which are up by 383 percent since 2020. In recent years, consumer behaviors have drastically changed to now preferring delivery services and an increased willingness to pay a premium for a seamless experience.

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How Technology Is Transforming Restaurant Checkouts

Modern Restaurant Management

You wouldn’t be alone; well-known brands including Prezzo, Itsu and Côte Brasserie have all made the decision to go card-only for good as a means to reduce costs and speed up customer service. Around 950 million mobile users make online mobile payments , leading to the rise of pay-at-table technology.