Modern Restaurant Management

FEBRUARY 9, 2024

Yet, there remains one area ripe for innovative change: engaging communication for all stakeholders (and no, I’m not talking about customer-facing menu boards, point-of-purchase advertisements, drive-through displays, or slick commercials). However, most companies’ communication efforts stop there.

Communication 471

Communication Franchising Franchise Leadership 471

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

MAY 12, 2025

Consider Buc-ee's, the Texas-based gas station chain whose food selection is so popular that it inspires resale markets and fan pages. And how do we communicate that clearly to a cost-conscious, convenience-driven customer? As retail options enter the race, operators should remember this isn't just a price war.

Retail 354

Retail Marketing Fast Casual Customer Service 354

Modern Restaurant Management

DECEMBER 30, 2020

While there is no single answer as to how best to do so, if we look back at the pandemic’s impact thus far, it’s clear that the ability to effectively pivot offerings and communicate with your customers is critical to a restaurant’s survival. Be Transparent About Safety. Think Beyond Your Four Walls.

2021 563

2021 Marketing Food Safety Back of House 563

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 553

Marketing Email Marketing Website Management Social Media 553

Modern Restaurant Management

OCTOBER 20, 2022

The key to providing outstanding customer service is ultimately through coherent communication, as adequate English language competency is essential for ensuring a positive guest experience. A virtual English language speaking coach can empower workforces with confidence and native-like proficiency to produce coherent communication.

Communication 470

Communication Hospitality Customer Service Fast Casual 470

Modern Restaurant Management

JANUARY 14, 2025

Form Open Lines of Communication : Share your needs and challenges and be receptive to their feedback. Be transparent with staff When the unexpected hits, clear and consistent communication becomes even more valuable. This builds trust and helps them anticipate your needs.

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Management Management Food Seasonal Menu 450

Modern Restaurant Management

JANUARY 21, 2025

Since Sunny Street's inception 16 years ago, Stasko has led various departments – including menu design, product strategy, the move to a bright and fresh restaurant design, and its family-centric marketing focus. Regular Price Monitoring Implement a weekly review of ingredient costs to stay informed about market fluctuations.

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Food Safety Food Pricing Communication 398

Modern Restaurant Management

APRIL 11, 2025

Maximizing Diner Discovery : Most restaurant operators know that their digital presence is an essential marketing tool. What do the results tell you about the dining habits of different generations, and how can restaurant operators market to them? The key is to keep these promotions short to avoid menu bloat.

Loyalty Program 439

Loyalty Program Social Media Front of House Back of House 439

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Communicate with Customers on Social Media. Restaurant email marketing is another cost-effective way to boost your brand. Does this type of marketing work in 2022?

Marketing 508

Marketing Email Marketing Social Media SEO 508

Modern Restaurant Management

JANUARY 30, 2025

Marketing agency Thought For Food & Son has been doing a lot more than just think about food for 20 years. “As we celebrate this milestone, it’s inspiring to see the next generation bring fresh energy and innovative ideas to the table, ensuring we remain a leader in food marketing for years to come.”

Social Media 386

Social Media Innovation Sustainability Marketing 386

Modern Restaurant Management

JANUARY 13, 2025

It’s important for food companies across the supply chain – from the farms that grow the food to the restaurants that serve it – to have good communication strategies that will keep the public safe and manage brand reputation both during and after an incident. Before a recall, have a crisis communication plan in place.

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Management Management Social Media Food 419

ChowNow

FEBRUARY 12, 2025

Email marketing might not be as flashy as social media marketing, but for restaurants, its possibly the most effective way to stay connected with customers. When used correctly, restaurant email marketing keeps your restaurant top of mind, turning occasional diners into loyal regulars.

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Email Marketing 2025 Marketing Online Ordering 195

Modern Restaurant Management

JUNE 6, 2025

Video marketing can be your secret weapon. Stimulating Local Appeal Local interest is a driving force behind restaurant marketing. That’s how you attract members of the community and earn “regulars.” Serve Up Success with Video Marketing Sensory appeal is a driving force behind the restaurant industry.

Marketing 221

Marketing SEO Influencer Events 221

Modern Restaurant Management

MARCH 28, 2025

” By openly communicating these standards and staying true to them, restaurants can build trust with a generation that demands integrity in food sourcing and preparation. This initiative seamlessly integrates social media with community giving, encouraging interaction while reinforcing our commitment to making a difference.

Social Media 461

Social Media Loyalty Program Sustainability Food Supply 461

Modern Restaurant Management

JANUARY 7, 2021

There is no other visual that can communicate as effectively and quickly as video. Also, there is no other marketing medium that can reach your customers as best and as affordable as email marketing. In fact, 65 percent of small businesses use email to communicate with their clients. So why not capitalize on it?

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Email Marketing Marketing Customer Experience Seasonal Menu 572

Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

Marketing 471

Marketing Email Marketing Social Media Coupons 471

Modern Restaurant Management

OCTOBER 21, 2022

Rapid inclination of restaurateurs to adopt POS software for better management of operations will complement the restaurant POS terminals market by 2027. Considering technological advancements and emerging demand for streaming restaurant operations, Global Market Insights Inc. In 2022, U.S. software company NCR Corp.

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POS Marketing Point of Sale Cash Management 448

Modern Restaurant Management

FEBRUARY 24, 2025

Transparent Communicating of Cancellation Policies Having a clear cancellation policy is essential for businesses aiming to prevent revenue loss from no-shows, but it is just as important to communicate the policy effectively. Avoiding overly complex legal jargon is also crucial when communicating the policy.

Book 385

Book Reservations Communication Customer Experience 385

Modern Restaurant Management

FEBRUARY 20, 2025

Rich Communications Services (RCS) is quickly on its way to first complimenting and eventually replacing established Short Message Service (SMS) and Multimedia Messaging Service (MMS) as the standard messaging protocol. And text message marketing is superior to email. Second, users must leave the text app to act on the message.

Marketing 251

Marketing Mobile Ordering Email Marketing Communication 251

Modern Restaurant Management

DECEMBER 16, 2024

Communicating Changes : Share changes in team meetings or one-on-ones to make sure everyone understands and has easy access to the updated version. Strengthen Recruitment and Retention Efforts The labor market remains highly competitive, making proactive recruitment and retention strategies top priorities.

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2025 Restaurant Law Audits Employee Relations 449

Modern Restaurant Management

DECEMBER 27, 2024

With AI’s growing prominence in marketing discussions this year, brands have begun navigating both its potential and pitfalls. Now, as restaurant marketers prepare for 2025, lessons learned from the past year are shaping a more pragmatic approach, prioritizing tools and strategies that deliver measurable results.

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2025 Loyalty Program Email Marketing Customer Experience 275

ChowNow

APRIL 25, 2025

Building a restaurant email marketing list might be the single most underrated move an operator can make to grow their business. And unlike paid ads or delivery apps, your email marketing list is something you fully own. When you send a marketing email, it goes straight to your guests inboxno middleman, no guesswork.

Email Marketing 195

Email Marketing Marketing Loyalty Program Online Ordering 195

Modern Restaurant Management

SEPTEMBER 24, 2024

Encouraging Open Communication to Bridge Thorny Conflicts Between Work and Life “I think we should be closed this Fourth of July,” said Diego. ." In the clip above from The Knowledge Project Podcast , Wade discusses her journey, while the excerpt below delves into the subject of conflict resolution.

Communication 437

Communication Point of Sale Book Customer Experience 437

Modern Restaurant Management

AUGUST 22, 2023

Based on all the buzz, it’s touted as AI-mazing for marketing. This has led many businesses to view it as a marketing magic bullet to solve their revenue woes. They streamline communication and free up staff while reducing wait time for customers. Take integrated WiFi marketing. Why Isn’t AI a Magic Bullet?

Marketing 419

Marketing Social Media Point of Sale Customer Service 419

Modern Restaurant Management

MAY 14, 2025

Restaurants, hotels,and otherhospitalityindustry businesses continue to battle a tight labor market. Clear Communication Maintain open and transparent communication channels where employees can freely express concerns or ideas. Encouragetheuse of freefederal andstate programs.

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Serving Workshop Education Training 373

Modern Restaurant Management

JUNE 2, 2025

Winning new customers is harder in this market so operators should lean into customer databases to leverage loyalty. How can operators cater to price sensitivity and communicate the value they offer, without sacrificing brand identity or quality? How can they reach potential diners who are being more selective with their choices?

Menu 428

Menu Innovation Loyalty Program Fast Casual 428

Modern Restaurant Management

JANUARY 29, 2025

Producers should explore: Gradual facility upgrades to distribute investment costs over time Seeking government grants or financial incentives supporting animal welfare initiatives Educating consumers on the benefits of cage-free eggs to build market demand 3.

Supplies 373

Supplies Pricing Food Supply 2025 373

Modern Restaurant Management

NOVEMBER 14, 2024

We believe that having those additional insights allowed operators to be more accurate and specific in their marketing, and that was the deciding factor in successful campaigns." "Also, leveraging demographic data to augment loyalty programs and special offers was a critical factor in successful campaigns."

Loyalty Program 251

Loyalty Program 2025 2024 Communication 251

Perfect Daily Grind

JUNE 15, 2025

Current market challenges mean it’s never been harder to operate a coffee business – and this includes marketing and branding. High and volatile green coffee prices , along with increasing operational costs, are creating a more competitive market. Print and offline marketing remain crucial tools.

Marketing 127

Marketing Email Marketing Social Media SEO 127

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 442

Marketing Email Marketing Online Ordering Specials 442

Modern Restaurant Management

FEBRUARY 14, 2022

Many business owners believe that emailing is an obsolete form of marketing. Even for a unique niche like restaurants, the power of email marketing can boost brand awareness and ROI. Eighty-three percent of global consumers state that they prefer emails when receiving communications from businesses. Types of Email Marketing.

Email Marketing 553

Email Marketing Marketing Coupons Customer Service 553

Modern Restaurant Management

MAY 31, 2023

With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts. This starts by implementing innovative marketing tools to drive potential revenue.

Marketing 419

Marketing Email Marketing Online Ordering Specials 419

Modern Restaurant Management

MARCH 3, 2025

First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. First is standing out in a market more crowded today than ever before.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

Modern Restaurant Management

OCTOBER 17, 2024

The National Restaurant Association’s Restaurant Performance Index (RPI) demonstrates that a combination of inflation, consumers with less disposable income and rising labor costs have created a difficult market for restaurant owners.

Insurance 417

Insurance Kitchen Safety Food Safety Employee Relations 417

Modern Restaurant Management

JUNE 16, 2025

If passed, it will require thoughtful implementation, clear communication, and some system updates to ensure compliance. In a competitive labor market, that could give operators a much-needed advantage in retention and hiring. This isn’t a hands-off change.

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Front of House Back of House Operations Restaurant Law 340

Modern Restaurant Management

MAY 30, 2025

But mass-merchant online retailers like Amazon can pull this off because that’s the type of market they’re in. They also adapted how they reach their customers by investing in restaurant and Instagram marketing, working with local influencers, and running targeted advertisements. In some cases, technology can be the answer.

Customer Experience 251

Customer Experience Customer Service Social Media Email Marketing 251