7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

JANUARY 20, 2023

It's hard enough to manage a higher workload without delivery. We've compiled some fun Super bowl promotional ideas to get your first social media marketing plan started. Look to your email list If you're just reading this for the first time, now's the perfect time to start building your email list.

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. Make Your Menu the Main Course.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? How do you manage your restaurant in a modern and efficient way? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist.

Loyalty Program 181

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 181

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. This rise in digital interactions has made it critical for restaurants to have well-designed websites. How to build your restaurant’s website.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 203

Marketing Social Media Mobile Ordering Website Management 203

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Some of these strategies include: Optimizing the Website.

Marketing 225

Marketing Social Media SEO Website Management 225

7 Shifts

MARCH 27, 2020

If your restaurant does decide to go the takeout and delivery route: Is your restaurant’s menu optimized for takeout? How to communicate your COVID-19 restaurant closure. Whether you decide to close your restaurant partially or fully, it’s important to communicate your decision properly to staff and customers.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

7 Shifts

MARCH 10, 2021

Invest in Technology Accounting and inventory management software are just a couple of the technologies that small business owners should invest in. Other efficiency benefits include POS software that tracks staff time and inventory, saving time in daily operations preparing payroll, bookkeeping, and inventory management.

Management 370

Management Management Small Business Email Marketing 370

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Create a contactless experience via QR Codes with a contactless menu and contactless check-ins. 'Safety'

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Social Hospitality

AUGUST 25, 2019

When it comes to digital marketing for restaurants , there are various avenues to explore. But many small restaurants haven’t yet adopted emerging restaurant technology for customer communication. Streamline Reservations and Order Management Restaurant employees devote a lot of time to reservation management and customer orders.

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253

Open for Business

NOVEMBER 21, 2022

Once upon a time, most restaurants operated on a patchwork of paper systems involving notebooks and back-of-the-napkin calculations, not to mention information owners and managers kept in their heads, hunches, and habits. Manage your team and costs. Communicate with guests. Table management software. Quick links.

Technology 147

Technology Front of House Back of House Online Ordering 147

7 Shifts

FEBRUARY 26, 2021

These fees, when not managed, cut deep into razor-thin margins, and in some cases, can contribute to a restaurant closing for good. Send customers special offers, communicate directly, and keep them up to date. Without existing apps, this lives on your restaurant’s website. Does it integrate with my restaurant’s website?

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

Sling

JULY 24, 2023

Restaurant management software is a rapidly expanding niche of software development. Some of these apps are designed to solve specific problems, like shift scheduling or point of sale , while others boast all-in-one suites for every aspect of restaurant management.

2023 78

2023 Management Management Tip Distribution 78

Modern Restaurant Management

FEBRUARY 2, 2022

So if you have to deal with bigger crowds, your staff can easily manage the queues of orders, personalize staff alerts, and more. If a customer searches for a restaurant and finds their website, all the better is that they can place their order once something delicious catches their eye. Optimize Your Menu. Go Digital.

Loyalty Program 197

Loyalty Program Online Ordering Social Media Mobile Ordering 197

Kounta

AUGUST 13, 2019

Communicating in person. Here are some tips on what to focus on when communicating with a customer in-person: Non-verbal communication: This includes tone of voice, voice quality, eye contact when talking (a big one!), Where people often go wrong is communicating one thing verbally, and another non-verbally.

Communication 49

Communication Hospitality Email Marketing Social Media 49

Modern Restaurant Management

APRIL 8, 2020

In this Q&A with Modern Restaurant Management (MRM) magazine, Washcovick offers some ways restaurants can engage their customers and their community in these unprecedented times. " What are the most effective ways to reach customers and engage with them and the community? and how they can best reach you.

Small Business 203

Small Business Social Media Consumer Goods Communication 203

Ken Burgin

JULY 5, 2022

Every week in the Hospo Reset Newsletter, we share a product or service that’s caught our eye – for kitchen & beverage management, staffing, facilities management, marketing and overall productivity. Food, Menus and Kitchen Management. Coffee and Beverage Management. Staff Management.

Kitchen Safety 78

Kitchen Safety Food Safety Website Management Online Ordering 78

Open for Business

JANUARY 28, 2024

On the flip side, many successful restaurant groups are now looking at food trucks as opportunities to more successfully service their internal catering needs and serve as a marketing vehicle for their restaurants. Then you can get quotes from builders outside your state to get a better understanding of what the competitive market might be.

Food Truck 78

Food Truck Food Social Media Mobile Ordering 78

Modern Restaurant Management

DECEMBER 21, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? WSJ reported that more than half of ad spending is shifting to digital platforms as the pandemic caused shifts in marketing strategies.

2020 180

2020 Online Ordering Point of Sale Fast Casual 180

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. Not sure how to get your website on page one?

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

The Restaurant Times

NOVEMBER 17, 2022

The market has changed regarding what people spend their money on in recent years. To have a successful endeavor, however, you must heavily implement extreme and exceptional marketing efforts to start and end your pop-up with a splash. . How To Successfully Do Pop-up Marketing. Start Marketing at Least 7 Months in Advance.

Marketing 52

Marketing 2023 Email Marketing Social Media 52

Modern Restaurant Management

MAY 21, 2020

High-end restaurants that tend to have a pricier menu should look to add more affordable items. Instead, you can reach a compromise in your menu. Have a Marketing Plan for Reopening. Given the unpredictable nature of circumstances today, you need to promote and market the event. Pick the Right Marketing Channels.

Social Media 215

Social Media Food Safety Cash Management Kitchen Safety 215

BNG Point of Sale

NOVEMBER 20, 2020

This easy add-on feature gives you the power to stay efficient while managing food orders, all the while providing a wealth of backend information to help you manage your restaurant teams for improved performance. This new online ordering system allows waiters, managers, and customers to send orders directly to the kitchen.

POS 98

POS Ordering Mobile Ordering Online Ordering 98

ChowNow

DECEMBER 16, 2020

According to Eli Portnoy, CEO of market research firm Sense360, “With the fees third-party delivery platforms are charging restaurants and the dramatic economic impact on small businesses and restaurants, consumers are very sensitive to sharing more of the revenue with the restaurant itself. Perfect your restaurant’s delivery menu. .

Delivery 78

Delivery Email Marketing Mobile Ordering Online Ordering 78

Lavu

MARCH 6, 2020

At the heart of restaurant technology for marketing is customer analytics. This way, restaurant owners and managers can unlock insights into such data and turn the insight into action. It may also utilize customer data to offer menu suggestions that meet the desires of specific types of customers. Restaurant CRM communication.

Technology 78

Technology Marketing Loyalty Program Social Media 78

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. Just Salad was the first national restaurant chain to label its entire menu with carbon emissions similar to how brands like Allbirds had done in the retail sector. Here are their responses.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

The Food Corridor

MAY 7, 2020

Artisan producers, bakers, and caterers are also struggling with events and farmer’s markets not taking place, so many are looking to online channels and setting up ecommerce stores to sell their products. Whatever you decide to do, the first step is to activate communication channels with your customers to let them know what’s going on.

Delivery 98

Delivery Food Online Ordering Email Marketing 98

Restaurant365

JULY 24, 2020

They can view the menu, place an order, and pay for their food with a credit card or bank transfer. market for online food delivery. According to Statista, a provider of market and consumer data, the market for online food delivery in the U.S. Optimize Your Menu for Delivery. Size of U.S. You’ll have to package.

Front of House 147

Front of House Online Ordering Kitchen Safety Customer Service 147

Sling

AUGUST 9, 2023

March 2023 13 Expert Tips for Effective Employee Communication March 2023 11 Types of Job Shifts Managers Should Know March 2023 What Is Incentive Pay and How Does it Work? March 2023 What Is a Human Resource Management System (HRMS)?

Article 78

Article 2023 2022 2021 78

ChefMod

OCTOBER 6, 2021

But, how have they managed to stay up and running so far? Focus on Online Shopping For the last 15 years, the online shopping and ordering market has grown exponentially. Furthermore, the pandemic has eliminated the need for salespeople, forcing many operators to heavily rely on website/app focused shopping.

2021 52

2021 Email Marketing Front of House Cash Management 52

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Cheetah

MAY 1, 2020

Before the COVID-19 pandemic, restaurants that could afford it enjoyed the additional marketing and new customers outreach service these apps provided. Organize a delivery place for prepping, storing and managing deliveries. If you cannot invest in an online POS system, ask customers to call, text or email their order in instead.

Delivery 109

Delivery Food Mobile Ordering Insurance 109

Goliath Consulting

MARCH 2, 2019

These partnerships brought a critical cash influx to the restaurant to support purchasing and planning expenses while capitalizing on joint marketing to promote our brand and increase customer awareness. With these agreements signed and secured, we compartmentalized the restaurant into: menus, beverage program, FF&E and staffing.

Events 104

Events Cash Management Email Marketing Outdoor 104

The Restaurant Times

SEPTEMBER 22, 2021

In a pandemic-affected world, a restaurant website is critical for your restaurant. A website is a tool for branding, expanding business opportunities, effectively engaging customers, and other stakeholders. Your restaurant website acts as an online storefront and defines your online identity. . Social Media Integration .

Social Media 59

Social Media SEO Website Management Online Ordering 59