Remove Communication Remove Coupons Remove Online Ordering
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Customer Experience in the Restaurant Industry: Reflections and Predictions through an AI Lens

Modern Restaurant Management

2024 was a year of experimentation with AI, with restaurants testing it on customer-facing interactions, like AI drive-thru ordering, with varying degrees of success. The 700+-store chain had a challenge with the amount of time it took to schedule an interview for a new applicant once the candidate had submitted their application online.

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Planning the Great Restaurant Comeback

Modern Restaurant Management

As states begin lifting stay-at-home orders, some regions have resumed in-person restaurant dining operations. Even as restaurants begin to re-open their doors, they must be prepared to cater their services, menu and digital ordering platforms to the reality that guests won’t always choose to dine-in and may opt to remain home.

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Why Restaurants Need an ‘Always On’ Approach to Marketing

Modern Restaurant Management

Build an email list to communicate directly with customers, offering exclusive deals and updates at a low cost. A balanced mix of online marketing and local marketing is ideal. "Make Your customers should know at first glance what promotion is running, your location(s), and how they can easily order. "Consistency is key.

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Taking Loyalty to the New Normal Level and Beyond

Modern Restaurant Management

While promotions and free benefits are a major draw for customers, loyalty programs go way beyond a 10-percent off coupon on your birthday. Scaling digital experiences to accommodate increased online engagement. To stay top of mind for customers, you need to be exactly where they are – online. Expanding delivery methods.

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MRM Research Roundup: End-of-April 2021 Edition

Modern Restaurant Management

“With almost 40 million alcoholic drinks sold weekly in America’s casual dining chains, small $ gains per beverage order can very quickly add up to some serious revenue gains. 92 percent of respondents said they intend to purchase equipment online more frequently going forward. The Appeal of Coupons and Discounts.

2021 490
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Going Old School: Print Solutions for Restaurant Marketing

Modern Restaurant Management

Marketing and communications has never been more important, but it has shifted: It’s no longer just about marketing your establishment, but also communicating how your business is changing operations to help protect customers and employees. QR codes are hot again and popping up everywhere to promote touchless communication.

Marketing 520
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Restaurant Marketing in the Coronavirus Era

Modern Restaurant Management

You can capitalize on peoples’ cabin fever during this time of self quarantine by promoting your order pickup services. Try offering free curbside pickup for all orders placed directly through your establishment, saving the cost of third-party services. This idea can be applied to dine-in, pickup, and delivery orders.

Marketing 507