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When you pull up to the speaker box in the drive-thru at chains like Wendys, McDonalds, and Taco Bell, the first question you will likely hear is a distinctly modern one: Will you be using our mobile app today? Mobile apps have boomed in popularity over the past five years , with tens of millions of downloads.
Marketing and communications has never been more important, but it has shifted: It’s no longer just about marketing your establishment, but also communicating how your business is changing operations to help protect customers and employees. QR codes are hot again and popping up everywhere to promote touchless communication.
How do you handle multiple tables and orders at once? What would you do if a customer tried to use an expired coupon or special offer? What steps would you take if a customer received the wrong order? How do you maintain accuracy when taking orders for large groups? How do you handle multiple tables and orders at once?
“With almost 40 million alcoholic drinks sold weekly in America’s casual dining chains, small $ gains per beverage order can very quickly add up to some serious revenue gains. The Appeal of Coupons and Discounts. Coupons and discounts are also driving consumers to discover new businesses.
Forty percent of those surveyed in the US and 39 percent in the UK said they would feel safer if they could view the menu from their mobile device, while 35 percent in the US versus 31 percent in the UK would like to be able to pay in the same manner. The US and UK also varied on how they wanted to retrieve take-out orders.
Toast's Rally for Restaurants initiative, uniting top brands across the technology and foodservice sectors in support of the foodservice community during the COVID-19 health crisis. Customers can also continue to leverage the Company’s e-commerce portal SGProof.com in markets where available for online ordering and self-service.
Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Online ordering - Ditto.
Affluent shoppers get excited by coupons, too: 79 percent said they use coupons when planning their shopping and the same percentage said it’s exciting to discover a discount on a product they were already planning to buy. Over half (52 percent) of consumers said a sale will drive an impulse purchase.
With thousands of restaurants forced to close their dining rooms, and millions of Americans facing sudden unemployment, GroupRaise saw an opportunity to mobilize its 10,000+ restaurant partners along with their communities to offer those who are able a chance to support both local business and food distribution to at-risk families.
These features include tableside mobileordering, NFC contactless payments, and direct online ordering. They also have the choice of using the MarketConnect app to order and pick up from a designated shelf onsite, avoiding interactions and maintaining necessary social distancing.
Optimize Your Restaurant’s Website for Mobile Access. Failure to fully optimize a website for mobile access is one of the biggest mistakes a web designer can do when it comes to eCommerce presentation. Mobile access recently overtook the computer and that gap is only going to grow as the years roll by. Simple Website Navigation.
Promote your delivery service through your mobile app and email lists, especially if your restaurant is not known for delivery and takeout. Remarketing, which you can execute on Facebook, Instagram or Google Display Network, is a way to connect with people who interact with your website or mobile app. Provide curbside pickup.
Near Field Communication (NFC) payments (i.e., User-friendly order management. While some restaurant management systems may have many features, if order management isn’t intuitive for staff and management, you may have brought an extra headache into your operations. Mobile app functionality.
Encourage Customers to Order Food Directly from Your Restaurant Customers are eager to support their favorite mom-and-pop restaurant by ordering takeout food. What they don’t know is that every time they place an order via a third-party food delivery app it’s costing the restaurant money. Make sure you’re equipped.
A well-established website that enables online ordering for a cloud kitchen business is essential for generating more orders and widening your brand’s online presence. Provide clear redirect links and add a CTA button that would lead visitors to the online food ordering page and make it easier for them to place orders.
A contactless payment system is any type of digital ordering and payment method that doesn’t require direct physical contact between a payment device and the point of sale terminal. It also includes payment through near-field communication (NFC), the technology behind. What are mobile wallets? They simply tap and go.
With text messaging, you can do the following things to increase engagement: Notify customers when their pick-up orders are ready. Let customers text to place an order. You can have text opt-ins on your website, in your restaurant, on your social media pages, and even in your mobile app if you have one.
With orders expected to surge on July 4th, make sure you have the right equipment and restaurant technology to safely accommodate big groups or process more online orders. A mobile POS that you can take tableside to capture customer orders. . Equipment and Technology. Delivery is big business for restaurants right now.
Resy , for example, created a mobile waitlist and capacity monitor. Different age groups use different apps and communication channels. Communicate with Customers. Safety should be the main message when communicating with customers regarding the reopening of your restaurant. Where can you find your target audience?
Here are a few ideas that are important to include: A few images of mouth-watering dishes your restaurant offers and perhaps the dining atmosphere; A link to the food menu; An online ordering tab; A link for making online reservations; A link to Google maps for directions and contact information including a phone number.
In order to make sure customers remember your restaurant long after they’ve dined with you, it’s important to define your brand identity. This refers to the tone and language you use when communicating with customers. and adding a reservation or online ordering widget. free WiFi, online ordering, or outdoor seating).
Mobile POS Feedback System: Using a tablet connected to a POS system to collect customer feedback, based on customer order history. As your waiting staff is the best suited to communicate directly with the guests, train them to develop a rapport with them and gauge their reactions, expectations, likes, and dislikes. .
More and more people are using their phones to pay for food, and that’s all because of Near Field Communication (NFC). This type of communication lets your phone and a payment terminal talk to one another so that you can spend money electronically. Which is faster? Human Error Is Removed. NFC technology removes that all together.
More and more people are using their phones to pay for food, and that’s all because of Near Field Communication (NFC). This type of communication lets your phone and a payment terminal talk to one another so that you can spend money electronically. Which is faster? Human Error Is Removed. NFC technology removes that all together.
As such, it’s important to use unique marketing ideas in order to truly stand out from other restaurants. Your restaurant can be adorned with large and unique posters in order to draw the attention of people passing by. Get your restaurant on coupon websites. In-restaurant ideas. Design large posters to use in your restaurant.
The new report captures a steady rise in mobileordering, reinforcing the critical importance of mobile initiatives for restaurant brands. According to the data, consumers deleted restaurant apps if menu items were missing or if there was limited ability to customize orders. Mobileorders are on the rise.
In order to remain relevant in the highly competitive restaurant industry , your loyalty program needs to stand out from the crowd. Consider the ordering methods your business offers. What percentage comes from customers who dine in, call, and place orders online? If not, you could be missing out on a major revenue opportunity.
Restaurants Order Up Tech, AI, and Dynamic Pricing As far as technology goes, 26 percent of respondents said they’d like to start using new tech to help run their business, which is up seven percentage points from last year. In any situation, responding directly and quickly is the best way to rebuild a customer relationship.
In short, consumers are ordering more food, and for larger parties. We’ve noticed that the increase in basket size is partly due to more guests being on the same check and that, in fact, the share of single-party orders has declined.” percent compared to 2019. Compare that to average net price, which was up 7.5
Using order data from January 1, 2020 to June 30, 2020 and a national consumer survey, DoorDash’s mid-year report checks in on popular food trends, nationally and regionally, how users ate through social distancing, cravings across the country, and more. While tired of cooking chicken, Americans aren’t sick of ordering in chicken.
Online ordering is perfect for upselling customers. They want to be able to order it the minute they think about it. Your customers believe that your restaurant should be available with an online ordering system when they want to use it. Through online ordering. 4: Promote Your Online Ordering. Craving pizza?
” This model allows guests to order at the counter and have their food delivered directly to their table; they can order their food via delivery services; they can order in-restaurant and take their food to go; or they can enjoy their food at the bar along with a handcrafted margarita served by a bartender.
As stay at home orders are lifted, consumers will begin visiting restaurants and businesses locally while practicing social distancing. There remains a high uptake of food delivery across the four states, with 67 percent of consumers having ordered take-out/delivery of food in the last two weeks, and 14 percent a delivery with alcohol.
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