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Recognizing that socialmedia could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. I founded Embark Marketing during my senior year of undergrad, right as socialmedia marketing was becoming a powerful tool for businesses. And I love that.
Key demographic factors to consider: Age: Are you catering to college students, young professionals, families, or retirees? Climate & Seasonality: Does the weather impact what people order or when they dine out? Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences?
Lastly, AI-powered chatbots and virtual assistants can handle customer service tasks like answering questions, taking reservations, and processing orders, ensuring faster and more efficient support. A focus on socialmedia marketing, building relationships with loyal customers, and running local promotions can go a long way.
And no, increasing restaurant sales doesn’t mean turning your restaurant staff into pushy upsellers trying to squeeze a few extra dollars out of every order. Create Limited-Time Offers That Drive Action Limited-time offers (LTOs) give potential customers a reason to order now, not later.
89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. The good news is there are plenty of ways to engage in local marketing, both online and offline. Use local keywords in your socialmedia posts, too.
Today, customers rely on Google searches, online reviews, and socialmedia to decide where to eat. People want convenience, transparency, and a connection to the brands they support, and that starts with how you market your restaurant online. Consumer behavior is constantly evolving. Everything is getting more expensive.
Ever noticed how ordering your favorite meal has become as easy as pie? That’s the magic of online food ordering systems. The benefits of online food ordering system go beyond convenience. With mobile ordering , you can satisfy that craving without moving an inch. 24/7 Accessibility Midnight munchies?
Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant. I think smart, AI-enabled platforms will turn data into intelligence around visit frequency, ordering, traffic patterns and more.
Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Beyond mobile ordering, restaurant apps support operations in ways that were never available before. Onlineordering and delivery apps. Here is an example of a restaurants branded app.
As customers increasingly turn to onlineordering for convenience and safety, restaurants must adapt to stay competitive. The global online food delivery market size was valued at USD 221.65 Real-time order tracking. Socialmedia login for easy access. Order assignment and status updates.
Restaurant operations management is the art and science of keeping a restaurant running smoothly, creating order in a naturally chaotic environment. Successful restaurant operators use data-driven ordering, reliable supplier relationships, and waste-reduction strategies to keep inventory lean without sacrificing quality.
At the end of the day, share the results both in-house and on socialmedia to let everyone know which team’s dish was the most popular, just like the real game. Takeout Specials Super Bowl Sunday is a peak day for takeout orders, so be sure to offer a dedicated takeout menu for those who prefer to enjoy the game at home.
This reflects the positive impact loyalty programs have on driving revenue, with 83 percent of restaurant leaders saying their loyalty program successfully drives up order or basket size, as well as repeat visits (82 percent) and return on investment (78 percent). An analysis of insurance claims processed in 2024 compared to 2023 shows a 4.4
By analyzing ordering patterns, sales trends, and customer preferences using the POS systems System, they can make data-driven decisions to optimize menu offerings, highlight popular dishes, and introduce profitable items. Better Customer Service Cater to dietary trends and preferences.
Influence of Online Reviews Online reviews play a pivotal role in shaping consumer choices, with 94% of diners stating that reviews heavily influence their restaurant selections. Maintaining a positive online presence is essential for attracting and retaining customers.
First, identify what you want to achieve from a customer loyalty program: more guests, more repeat business, increased sales, or increased order size. Loyalty program costs might include discounts and free item redemptions, paid socialmedia advertising, and printing costs for signage. 10% increase in monthly sales.
While your competitors chase socialmedia trends, savvy food service operators have discovered their winning strategy: email marketing that transforms casual customers into devoted regulars. Your catering clients get exclusive package deals, while food truck followers receive real-time location updates.
It will become part of DoorDash’s Commerce Platform, which offers things like websites and onlineordering that are aimed at boosting restaurants’ first-party digital sales. That deal will allow restaurants to place ads outside of DoorDash, on Google, socialmedia and other websites.
Are you catering to families, young professionals, or food enthusiasts? Enhance Your Online Presence Create a User-Friendly Website In today’s digital age, your website is your storefront. Maintain Active SocialMedia Profiles Regularly post engaging content and interact with your followers.
Today, driving positive customer feedback via online channels is now equally as important as having a great location. While the ways we order and dine may have changed, the reasons people choose a restaurant haven’t. The main part of our business is catering, which of course was all but dead during the pandemic.
Your storefront, as is your socialmedia, website, or delivery boxes, is essential. Customers expect hot, fresh pizza when dining in, picking up, or ordering delivery. Believe it or not, these are most often the deciding factor between a new onlineorder or not. Your logo, colors, and messaging should be cohesive.
Inventory control Understand how to keep track of your inventory, place orders efficiently, and minimize waste. You might create a standard greeting script for hosts, assuring every guest receives a warm welcome, and train servers on a step-by-step approach to taking orders and checking on tables.
"As awful as it was, the pandemic pushed restaurants to completely rethink their operations in order to survive, and some of the changes they made during the pandemic have continued to be beneficial to those restaurants and industry at large." The pandemic made speed, accuracy, and seamless ordering non-negotiable.
Off-Premises Dining Is Essential Nearly 75 percent of all restaurant traffic now happens off-premises—meaning that almost three out of four restaurant orders are taken to go. More than 60 percent say they’re ordering off-premises more often than a year ago. Older adults still prefer in-person ordering.
Restaurants Order Up Tech, AI, and Dynamic Pricing As far as technology goes, 26 percent of respondents said they’d like to start using new tech to help run their business, which is up seven percentage points from last year. The survey also found that 77 percent of diners prefer restaurants with good service reviews. percent.
Among full service operators, about half reported automating everyday business operations, with onlineordering (57 percent) being the most common automation, followed by invoicing (54 percent) and email marketing (53 percent). One strategy for reducing costs has been the increased use of technology.
Catering has grown significantly over the last few years thanks to the widespread demand for this one word: convenience. Whether they be for office parties, conferences, birthdays or weddings, catering profits from the promise of efficiency, safety and most importantly—safe of mind. EXPLORE NEW CATERING VERTICALS. by Bora Kang.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features news on summer restaurant employment, indecisiveness ordering, onlineordering trends, and the world's best cities for food. percent stating these hikes have changed their ordering decisions.
The return of high-value customers with large business orders is a big opportunity for restaurants. Reinvent Your Catering Menu. Many offices are requiring individual packaging for catered food and even office snacks. The majority of ezCater orders now contain individually packaged items. Rethink your catering menu.
Pizza chains still getting orders via phone 70 percent of the time. People want to know about safety measures in order to know what rules they must follow. Up to date info and employee processes will make the research and dining/ordering experience all the more impressive. Make sure your online presence is locked in.
Although we are not having guests eat in our dining rooms, Teriyaki Madness is utilizing technology to combat the fallout through an emphasis on pickup and delivery, innovative curbside service and socialmedia promotions across its website and mobile app. Because patrons are not able to dine out, call-ahead orders have increased.
As states begin lifting stay-at-home orders, some regions have resumed in-person restaurant dining operations. Even as restaurants begin to re-open their doors, they must be prepared to cater their services, menu and digital ordering platforms to the reality that guests won’t always choose to dine-in and may opt to remain home.
Although people may be restricted from dining in your physical restaurant space, there are many virtual events your restaurant can take part in order to connect with past and future guests. Ask attendees to register and purchase tickets online, then email them the link to the performance when it’s showtime. Classes and Tastings.
Diners are turning to onlineordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Onlineordering - Ditto.
” Their answers touched on a variety of subjects including AI, virtual reality, virtual kitchens, staffing and retention, socialmedia marketing, sustainability and third-party delivery. One great thing about the online delivery market is that it produces massive amounts of data.
Crafting a Captivating Website Experience Your restaurant's website is the first point of contact for many potential customers, making it crucial to create a captivating online experience. With the majority of online searches now conducted on mobile devices, having a mobile-responsive website is non-negotiable.
Gen Z is keenly aware of what socialmedia follows and they’re eager to see if the hype is real by showing up and trying new food experiences. Going deeper, we also see differences in behavior within the generation as the older Gen Z wants convenience, and the younger cohort wants good vibes and social and fun experiences.
If you own one of these enterprises, you have probably spent a lot of time wondering how you can outshine your competitors, especially online. But that's enough about food; let's talk more about this word "organic" and how it plays into your online marketing outcomes. Let’s Talk About Organic Growth.
As per a recently published report by Future Market insights, the Takeaway and Delivery Food market is going to witness accelerated demand in the coming years with online food platforms. As restaurants shuttered across the world due to the pandemic in 2020, deliveries and takeout orders soared.
Key restaurant customer experience aspects From the moment potential diners find your restaurant online to the quality of service they receive, every touchpoint matters. Online presence A restaurant customer experience begins before diners step through the doors of your establishment. “That saves me a lot of time.”
According to Tork research, 44 percent of people say they feel good knowing they are supporting local restaurants when they order takeout or delivery. Restaurants can benefit from reaching out to diners on socialmedia or via email to let them know their support is appreciated. Support Women. Offer Value. Build a Connection.
Restaurant employees can apply online to receive a one-time, $500 check to use toward bills, including housing, transportation, utilities, childcare, groceries, medical bills and/or student loans. To receive funds, the applicants must complete their grant requests online. Live in the U.S., an overseas U.S. military base, or any U.S.
full service restaurants surveyed plan to introduce catering services. The website is one part of it, but it’s also about maintaining an active socialmedia presence, offering a loyalty program, and investing in ongoing marketing campaigns. What can restaurateurs take away from the responses of their fellow operators?
For example, implementing a seamless online reservation system optimizes the restaurant's scheduling while offering convenience to customers. When was the last time you placed an order in a restaurant app for curbside pick-up? In what ways are restaurants investing in integrated technology right now?
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