The Eat Restaurant

JANUARY 11, 2023

Electronic locks, table management systems , payment processing systems, and internet distribution channels are just a few of the software technologies that are used by even the smallest hotels and hospitality groups.

Hotels 78

Hotels Inventory Book Reservations 78

Modern Restaurant Management

OCTOBER 18, 2023

In the kitchen, there’s a POS, scheduling devices, recipe books, inventory tools and more. Consolidate Your Tech Stack Although technology can function as a positive tool, when many systems are used for different processes, it can become overwhelming.

Communication 178

Communication Online Ordering Technology Sourcing 178

Modern Restaurant Management

JULY 29, 2022

As noted in Orlando Wood’s book Lemon , campaigns using a fluent device are much more likely to achieve market share and profit gain than campaigns without these unique characters or storylines. Invest in the right channels – TV, outdoor, and radio ads offer broad reach, which is key for brand-building efforts.

Advertising 208

Advertising Take-out Marketing Social Media 208

7 Shifts

JULY 31, 2020

Keeping the Mattenga’s team in-sync Mattenga’s Pizzeria keeps their operations on lock with over 60 Manager Log Book entries a day. Announcements —A one-way communication channel for managers to update the entire team about an event, give recognition, or share critical information. Whenever there are mistakes, it gets documented.

Management 370

Management Management Document Communication 370

7 Shifts

AUGUST 12, 2020

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Deliverect

DECEMBER 7, 2020

Many quick-serve and fast-food restaurants thrived using delivery and drive-thru channels. One of the most striking features this year was the huge growth of the takeout market, with many more restaurants adding delivery and pick-up channels. Omnichannel is distinct from multi-channel in the way the channels are integrated.

Online Ordering 148

Online Ordering 2021 Delivery Ordering 148

Deliverect

JUNE 29, 2020

Let’s define the advantages and building blocks of a multi-channel strategy for your food business. Your guests expect a consistent experience, no matter the sales channel they use. Technology allows your customers to book their table online, leave feedback about their experience, and follow your business. What is omnichannel?

Online Ordering 148

Online Ordering Email Marketing Loyalty Program Customer Experience 148

Modern Restaurant Management

OCTOBER 1, 2022

Users should easily access the menu, book a table, and click on the phone number or other links without pinching. Despite the significant number of communication channels, email marketing isn’t as outdated as it may seem. Demonstrate genuine reviews and try to resolve issues to show your care for customers.

Marketing 203

Marketing Email Marketing SEO Social Media 203

Deliverect

DECEMBER 7, 2020

Many quick-serve and fast-food restaurants thrived using delivery and drive-thru channels. One of the most striking features this year was the huge growth of the takeout market, with many more restaurants adding delivery and pick-up channels. Omnichannel is distinct from multi-channel in the way the channels are integrated.

Online Ordering 146

Online Ordering 2021 Delivery Ordering 146

Modern Restaurant Management

MARCH 4, 2022

Imagine that your restaurant has an ordering app or a website where diners can book a table. To make things easier you might allow returning customers to log in to your website with an email and password when they want to make another booking – this creates a vulnerability.

Customer Service 237

Customer Service 2022 Food Order Delivery 237

Embrace the Suck

JANUARY 20, 2021

There’s a classic self-improvement book out there called The Richest Man in Babylon. The premise of the book is quite simple: Two men who grew up together lose touch and after many years meet randomly. When this pandemic hit, fear and panic consumed the media and social media channels. It starts with social media.

Social Media 416

Social Media 2001 Online Ordering Cash Management 416

7 Shifts

JULY 28, 2021

With 7shifts' built-in communication tools, it's never been easier to create a dedicated team channel for all of your employees to chat. The best place to do this is with manager log book software. You could use a physical book for this, but a digital, mobile-friendly manager log book like the one in 7shifts makes it even better.

Communication 430

Communication Management Management Front of House 430

Modern Restaurant Management

FEBRUARY 9, 2022

“We are booked and have been since shortly after posting about the lunch on our social media channels,” said Sally Davis, General Manager of Eliza Restaurant & Bar in Baton Rouge, Louisiana. "Reservations The owners of one contemporary Creole restaurant think so.

Events 189

Events 2010 Social Media Reservations 189

Bingage

MARCH 18, 2023

Whether it’s through social media marketing campaigns or email marketing campaigns or building a social community, you have to make sure you provide effective values on various platforms and channels to push customers toward you. Book a free demo to see how we help brands boost customer retention. Let’s do this!

Loyalty Program 98

Loyalty Program Social Media Email Marketing Customer Service 98

The Eat Restaurant

APRIL 28, 2022

In our latest case study, we take a look at their restaurant's ongoing success over the years and how they managed to almost double their reservations compared to bookings made pre-pandemic. In February 2021, owners Rok and Gabriella started using Eat App to help them manage their online bookings and operations in general.

Book 78

Book Operations Reservations Website Management 78

The Rail

MARCH 7, 2023

Engage with Your Followers Social media is a two-way communication channel, so make sure you engage with your followers by responding to comments and messages. Make sure you promote your contest on all your social media channels to maximize participation.

Social Media 119

Social Media Customer Experience Small Business Influencer 119

7 Shifts

OCTOBER 31, 2022

Marketing plan and channels. Talk about what marketing channels you plan to use to get butts in seats. Manager Log Books. Detail your plans for using social media, local advertising, promotions, and how you're going to reach your target audience. You may want to list out: Team Management. Point of Sale Systems. Time Clocking.

Point of Sale 397

Point of Sale Back of House Document Download 397

EATER

DECEMBER 20, 2023

Martha Stewart’s Christmas was not just a book, of course. Martha Stewart caught hell for devoting time and effort to creating a perfect Christmas and then writing a best-selling book about it. Martha Stewart’s Christmas was her eighth book, the successor to Entertaining and Weddings , among others.

Book 108

Book Back of House Entertainment 2003 108

7 Shifts

APRIL 28, 2020

Pro tip: 7shifts and SevenRooms have partnered together to offer restaurants Direct Delivery through an online ordering platform so you can drive commission-free orders from your website, email and social media channels. If you want to see how Direct Delivery can work for your restaurant, book a demo with our team to discuss your options.

Online Ordering 341

Online Ordering Ordering FOH Food Safety 341

Modern Restaurant Management

DECEMBER 10, 2021

Book in advance, or wait half an hour for a table. Another way to do this is to ask your front-of-the-house staff to ask someone making a booking for a large group if they are celebrating a special event. Creating a YouTube channel for your restaurant is the first step in unlocking your storytelling. Net result?

Marketing 226

Marketing SEO Front of House Website Management 226

Modern Restaurant Management

JUNE 10, 2020

With lots of travel bans likely to still be in effect for some time, your focus should be on domestic bookings. The aim of this is so that when customers are finally able to make bookings, they will categorically understand that your hotel is the best and safest place to be. But be ready, how will you stand out?

Hospitality 207

Hospitality Marketing SEO Social Media 207

Chowly

MARCH 28, 2024

Additionally, Matt is also a published author, with his book , “You Can’t Do It Alone: Focusing on People to Scale, Develop and Lead Your Restaurant.” The COVID-19 pandemic has accelerated the shift towards takeout and delivery services, suggesting the need to optimize digital channels and reimagine the guest experience.

Leadership 105

Leadership Coaching Sustainability Customer Experience 105

Izettle

NOVEMBER 15, 2021

But as any small business owner knows, adding new e-commerce channels also means adding new challenges to your day to day – and they usually revolve around inventory. But add multiple sales channels to the mix, and an already tricky element of the business becomes even trickier. The answer, of course, is no. So, what did we find out?

Inventory 52

Inventory Management Management Point of Sale 52

7 Shifts

OCTOBER 9, 2019

Integration can come in the form of booking a table directly within the messenger tool, offering online ordering, providing custom offers based on previous orders, and more. Overall, it’s important to be responsive within these channels. Give them an option to leave contact you through a channel where you are the most responsive.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Apicbase

AUGUST 5, 2022

Some operators would book these discounts as a cost of sales. A restaurant marketing plan helps you create a coordinated effort between different channels and tactics, to develop the three main stages of a restaurant customer journey: attracting new diners, creating a great dining experience for them, and making them come back for more.

Marketing 97

Marketing Operations Social Media Email Marketing 97

7 Shifts

JULY 10, 2020

A seating capacity goal (such as 100% of the allowed seating capacity) or a reservation booking goal A revenue goal—such as a volume number or percentage compared to pre-COVID A follower goal on social media from gaining new interest in your restaurant A return visit goal for diners who return to your restaurant after the grand opening 2.

Events 351

Events Social Media Kitchen Safety Seating 351

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

MARCH 27, 2020

Read through our article on how to pivot your restaurant to takeout & delivery to see if leveraging these revenue channels is an option for your business. Reach customers through every communication channel possible so that they don’t show up to your door expecting that you’ll be open for takeout, just to find your doors closed.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Open for Business

APRIL 9, 2024

Promote your program across multiple channels Email marketing, social media, and in-store signage are all effective ways to reach guests. Use each channel to drive awareness and educate people on your program and its benefits. These campaigns incentivize guests to book your restaurant by giving them up to 10x Dining Rewards Points.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

Gourmet Marketing

JULY 2, 2020

This competition is more prevalent nowadays with fewer people traveling and the low volume of hotel bookings. While your hotel prepares for future travel, take action to attract guests and increase hotel bookings. According to MediaPost.com , 73% of millennials check out a hotel’s social media channel before choosing to book.

Hotels 73

Hotels Book Social Media Travel 73

The Rail

MARCH 21, 2023

Finally, QR codes on receipts can also be used to promote the restaurant's social media channels or other promotions, providing an additional marketing opportunity. Booking Confirmation Emails QR codes on booking confirmation emails can effectively promote additional services or encourage customers to leave a review.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Ken Burgin

AUGUST 3, 2021

The main social media channels are informative and friendly. Booking is easy to do via online booking system or with a phone call Helpful, efficient staff who can answer questions and give prompt, friendly service. Phone messages and email inquiries are returned promptly with useful information.

Online Ordering 78

Online Ordering Mobile Ordering Cash Management Website Management 78

Restaurant Clicks

JANUARY 24, 2020

Restaurant reservation apps make it easy for customers to book tables, and they help staff keep track of reservations. . seated diner booked on OpenTable or $0.25/seated seated diner booked on your restaurant’s website. Because Yelp doubles as a review platform, however, keep in mind that reviews will affect your bookings. .

Reservations 78

Reservations Email Marketing Social Media Book 78

Next Restaurants

DECEMBER 18, 2019

Social media ads as well as display advertising are great proactive marketing channels and have the potential to reach hundreds of customers. Use Other Digital Channels. A good restaurant website gives the customer any information they need about food and location as well as allows for a simplified booking and reservations process.

Social Media 103

Social Media 2020 Influencer Website Management 103

Open for Business

FEBRUARY 18, 2020

Review the books to see who dined with you on Valentine’s Day. Restaurants using OpenTable’s marketing tracking feature can measure reservations and revenue back to digital marketing channels and campaigns. If you’re tracking already, see how many guests booked as a result of a Google Ad or email send. (If … Read more.

Email Marketing 78

Email Marketing Book Seating POS 78

Sling

JUNE 8, 2020

This number includes earnings from every channel within your business. If you run a restaurant , for example, your primary income channel is probably food and drink sold and consumed in your dining room and bar. Those are other income channels you need to include as part of your total earnings. Decrease expenses.

Small Business 109

Small Business Cash Management Uniforms Tip Distribution 109

Aaron Allen & Associates

MARCH 3, 2022

Rather than having multiple channels evaluated separately, leveraging a platform to integrate sales, labor costs, menu item margins, top-selling items, beverage mix, food cost, etc. These automate book-keeping (keeping track of sales, accounts payable, accounts receivable, short and long-term debt, etc.),

Management 120

Management Management Mobile Ordering Point of Sale 120