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Nowadays, running a successful restaurant takes more than great food and good service. With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive.
Sure, I know how much the restaurant/foodservice industry is suffering and how many operations are shutting their doors as a result of avoiding decades of challenges brought to a head by the pandemic, but believe me when I say that this will change. Just as the restaurant industry evolves, so too must the industry of education.
Identifying problems has never been a challenge in the restaurant industry – there are many. Let’s look for a moment at one of those problems (challenges) and apply these three steps: PROBLEM: The restaurant industry, universally, is having an impossible time trying to find competent, committed individuals to work in all positions.
I get it, profit in restaurants is sometimes hard to come by. We deal with highly perishable goods, unpredictable customer behavior, swinging door staffing, and constantly escalating cost of goods. Restaurants get hit from all angles so when there is a chance to push the envelope on pricing – many do.
Are you thinking about owning a restaurant? You are not alone if the thought of putting your name on a restaurant awning has crossed your mind. One of the most tempting forays into entrepreneurship is the restaurant business. Instead, let’s look at some of the common reasons why restaurants fail (this is only a sampling).
There’s a reactionary movement that I keep seeing in restaurants; a movement that assumes the answer to the restaurant bottom line is to take more and give less or give too much to justify raising prices. If we fail to look at the entire restaurant package, then we fail to realize how to earn profit. Come on, we know this!
With more than one million restaurants in the US we can flip a coin and hope for the great, will likely step through the doors of good, and far too often settle into the mediocre. So, just in case the information is not well known to some – here is the BEST OF Restaurant 101, a good start. [] START WITH KNOWING THE MARKET.
Sometimes the strategy is systemic and doesn’t waver, while at other times each day will be unique. [] PROJECT MANAGEMENT. Anyone who has tied on an apron in a professional kitchen understands the physical nature of the work. We know about the aching muscles, the throbbing feet, the faltering knees, and the heat – did I mention the heat?
It’s been months since restaurants across the US, Canada, and beyond were forced to shutter their dining areas in the wake of the COVID-19 outbreak. Plus, as part of our COVID-19 resources initiative , it’s time we pivot our own content to help your restaurant have a successful reopening. I'm so sorry, I'm not doing that anymore.’
Building a well thought out strategy for starting up the restaurant engine after we move forward is paramount and will, in the process of thinking it through, give every chef and restaurateur a spark of excitement to lean on. There is so much to think about, so many decisions to make, and so much angst about what the future holds.
I have the privilege of working with many different restaurants and food businesses. Some have their feet planted firmly on the ground with a system that is time tested and solid, while others tend to drift in and out of consciousness. One of the most important goals of any restaurant is dependability and consistency.
Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. Now more than ever, people are going online first and foremost when they want to find a new restaurant or learn more about one they’d like to try. Not convinced?
In the restaurant industry, every bit counts. In this blog post, we will discuss suggestive selling and how it can improve your restaurant's bottom line. In this blog post, we will discuss suggestive selling and how it can improve your restaurant's bottom line. What is suggestive selling? Better guest experience.
That’s the magic of online food ordering systems. They’ve not only spiced up our dining experiences but also served up a platter of benefits for restaurants. Let’s dig into how these systems are changing the game. The benefits of online food ordering system go beyond convenience.
By Andrea Abbondanza, Contributor In our previous QR blog post , we looked at seven reasons why your restaurant should start using QR codes and the immense benefits they provide both your guests and your staff. QR Code Placement in Restaurant QR code menus offer great versatility compared to traditional paper menus.
What is Restaurant Accounting? Simple Definition of Restaurant Accounting Restaurant accounting is the process of recording, analyzing, and interpreting financial data for a restaurant. How is Restaurant Accounting Different from Regular Accounting? Its simpler and often used by small restaurants.
Working in a restaurant is something more than 11 million people in the United States do. It's one of the most hands-on jobs you can have - and equips employees with an abundance of restaurant skills as a result. Plus tips for writing a killer restaurant resume to get the position in the first place. Table of Contents.
A restaurant earns its reputation primarily from two things: its food and its service. That's why it is important to learn how to motivate your restaurant employees. There's more to life than work, so it's important to be respectful of your staff's obligations and interests outside of the restaurant's walls. Be Flexible.
Introduction to Restaurant Referral Programs Launching a restaurant referral program is a fantastic way to boost your business. This simple and powerful approach turns satisfied customers into enthusiastic advocates for your restaurant. What is a Restaurant Referral Program?
In today’s ever-evolving technological landscape, the restaurant industry stands poised to embrace innovation and transformation. Artificial intelligence (AI) has emerged as a groundbreaking tool that is revolutionizing the way restaurants operate.
Whether you’re a roadside fruit stand or a Michelin star restaurant, cash flow management is crucial. Understandably, most restaurant owners aren’t financial experts. And there’s more to restaurant cash management than simply bringing in more money to cover expenses. What is Cash Flow?
In this edition of MRM News Bites, read about efforts to help the restaurant industry and heroes as well as "new normal" restaurant technology and products. The Dining Bond Initiative, a campaign that helps get funds to restaurants impacted by the coronavirus COVID-19, has gone global. Dining Bond Goes Global.
million worldwide, and in 2023, there were about 749,404 restaurants in the United States alone. This is where being well-equipped with a fool-proof restaurant marketing plan comes in. How do you create a good restaurant marketing strategy? and create compelling content to reach them.
Your back-office restaurant technology can be used to help grow both guest loyalty and your business. Restaurants are devoting time, energy, and marketing resources to improve the customer experience. Ultimately, many of the same things that help your guest experience also end up helping support restaurant operations as well.
Every business relies on good accounting, but it is especially true in the competitive restaurant industry. Whether you’re a bookkeeper, accountant, restaurant owner, or store-level manager, understanding the basics of accounting can pay dividends for your business. How is restaurant accounting different?
In the restaurant industry, every bit counts. In this blog post, we will discuss suggestive selling and how it can improve your restaurant's bottom line. In this blog post, we will discuss suggestive selling and how it can improve your restaurant's bottom line. What is suggestive selling? Better guest experience.
Today, consumers want convenient and easy ways to order food from your restaurant. Luckily, that’s what an online ordering system can do for you. Statista notes that in 2020, 760 million users were using online ordering for their restaurant takeout and delivery orders, a 20% increase year-over-year. Drives More Revenue.
San Francisco, CA — April 24, 2025 — SpotOn , a leading restaurant technology provider, is bringing its mission to life ahead of the 2025 National Restaurant Association Show with the launch of its boldest brand campaign yet: Knowledge + Community = Profit.
In May, the fantastic news we’ve all been waiting for finally came: San Francisco officially moved into the yellow tier (minimal risk), allowing indoor restaurants, bars, breweries, and wineries to reopen at 50% indoor capacity! Restaurant Reopening Requirements. We recommend you read it here before reopening. Stock Up on Inventory.
Shelter-in-place orders, dine-in restrictions and diners’ hesitation to eat out have combined to prompt restaurants to shift their focus to takeout and delivery. Ghost kitchens cut the cost of real estate and labor by reducing the restaurant model to accommodate off-premise food sales. What is a ghost kitchen?
By combining these two powerful solutions, restaurants can create seamless restaurant operations, reduce wasteboth food and laborand boost profitability. By combining these two powerful solutions, restaurants can create seamless restaurant operations, reduce wasteboth food and laborand boost profitability. The result?
Then being a restaurant owner, why wouldn’t you prefer the latest restaurant technology for the business’s smooth operation & long-term growth. We all are aware that, Restaurant business owners are now adopting effective solutions that can automate operational work, minimise physical burden and improve business sales.
Restaurant operators have chosen to go digital to ensure customers’ health and safety as these touchless menus can help mitigate virus spread. In Hospitality Technology’s 2021 Customer Engagement Technology Study , it was found that 37% of diners prefer to dine at restaurants that do not have a paper/physical menu.
Restaurant owners and operators wear a lot of hats. And the big restaurant brands are only getting bigger , making it even harder to stand out. You need to put yourself in front of diners, get them in your door, and turn them into ambassadors of your restaurant that come back and tell their friends about you. Table of Contents.
Restaurant management software can streamline restaurant operations, helping you become more efficient and profitable. However, not all restaurant management systems are created equal — and the tools you have access to can play a large role in your success. Cloud-based management. Automated tracking of sales and taxes.
As a restaurant owner or operator, you’re no doubt feeling the effects of the coronavirus. According to restaurant industry research group Technomic , one-third of Americans say they plan to stick closer to home and dine at restaurants less frequently due to fear of the spread of the virus, also known as COVID-19.
How can your restaurant stand out in the middle of so much digital noise? Not only are you competing with chain restaurants and their massive advertising budgets, but youre also competing against local restaurants on social media platforms and with their own pay-per-click budgets. What is Hyperlocal Marketing?
Restaurants are unique businesses that come with their own specific set of startup costs. Your average restaurant labor cost and restaurant food cost will vary based on your type of concept, location, size, and other details. Before rushing to open your doors, you need to understand your restaurantcosts.
Quite possibly, your restaurant table turnover rate isn’t high enough. In a full-service restaurant, satisfied diners may linger over conversation and coffee. Next, we’ll provide strategies and tools to help improve table turnover efficiency overall for full-service and quick-service restaurants. Why the hold-up?
For employers, a fixed schedule allows for long-term planning and makes it easier to calculate labor costs. In today’s rapidly changing business world, types of work schedules are as varied as the companies that adopt them. But the management experts at Sling are here to help. to 5 p.m.). Monday through Friday.
The technology-driven delivery platform has also fuelled the demand for cloud kitchens, also known as dark kitchens, virtual restaurants, ghost kitchens, and delivery-only restaurants. Let’s uncover some of the common mistakes in this blog post. Improper Food Costing. Common Mistakes That Can Ruin Your Ghost Kitchen.
Overview In 2023, small restaurant owners faced challenges but stayed strong, supported by loyal customers and robust spending. The economy defied expectations, avoiding a downturn, thanks to successful efforts by the Federal Reserve. Despite ongoing cost pressures, the industry is expected to expand.
Understanding Restaurant Management Software. The restaurant industry has been evolving consistently over the years. From the introduction of point of sale (POS) systems to accounting systems, technology is changing the ways restaurants operate today. Why do you need restaurant management software?
Data drives successful restaurants. You can use data to improve restaurant operations, both in your front of house (FOH) and back of house (BOH). Both BOH and FOH restaurant KPIs deserve a closer look to help protect your profitability. Both BOH and FOH restaurant KPIs deserve a closer look to help protect your profitability.
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