This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
It’s similar to the rise in non-alcoholic beverages—people still want the taste of a great beer but may prefer one with low or no alcohol. A great example of this is McAlister’s Club MCA – designed to elevate the guest experience for loyalty members.
Restaurants must now navigate a razor-thin margin between maintaining customer loyalty and managing escalating costs. “Restaurants can't simply rely on their traditional playbooks anymore," says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. "Smaller,
Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” “That’s the difference. We’ve been there.
22, 2025 Facebook Twitter LinkedIn Bret Thorn, senior food & beverage editor of Nation’s Restaurant News and Restaurant Hospitality, visited Atlantic City’s Ocean Casino Resort, which just opened two new concepts from restaurateur Stephen Starr. Premium Technology Loyaltyprograms are growing. Subscribe on Apple Podcasts.
Cost of Goods Sold (COGS) Cost of Goods Sold tells you how much it actually costs to make the food and beverage sales you sell. This includes kitchen ingredients, beverages, and packagingbasically, all of your raw materials. If youre only going to track a handful of key performance indicators, start with these.
These include: Food Costs Labor Costs Occupancy Costs Operating Costs Marketing and Promotions Expenses Every successful restaurant owner knows that tracking these isnt just a bookkeeping exercise; its how you spot opportunities to save money, collect data for better decision making, and run more efficiently.
Specifically, Brix plans to expand Friendly’s, an East Coast diner chain, into Southern markets including Georgia, the Carolinas and Texas. Premium Technology Loyaltyprograms are growing. Tech Check: Restaurant loyaltyprograms are increasingly popular, but they’re far from a silver bullet for driving traffic.
Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. The Power of Visual Storytelling The food and beverage industry is inherently visual. Leveraging User-Generated Content User-generated content (UGC) is a powerful marketing asset for restaurants.
Loyaltyprograms offer a rare win-win for restaurant operators and guests alike. Guests get free food and operators gain a database of loyal customers, a tool for increasing sales, and a way to differentiate themselves in a competitive market. Like most facets of the industry, restaurant loyalty is easier said than done.
Cheese debuts a new arcade concept for adults who want to be kids Exclusive Content Premium Technology Loyaltyprograms are growing. Tech Check: Restaurant loyaltyprograms are increasingly popular, but they’re far from a silver bullet for driving traffic. Whether theyre working is another thing.
Examples include: Food and beverage costs Hourly wages for staff Takeout packaging and containers Credit card and online processing fees These costs are usually the easiest to adjust and optimize in real time. Cheaper ingredients and smaller portions can take a toll on your customers loyalty, and thats a cost no restaurant owner can afford.
Domino’s Chief Marketing Officer Kate Trumbull said in a statement that there are 34 million potential combinations of one of the chain’s pizzas, effectively making this a discount on 34 million products, at least through Aug. The deals intensify a tradition of value marketing in the pizza business. Little Caesars is offering a $9.99
Not quite yet An easy way to bring bold Korean flavors to modern menus From BBQ to beverages, menus are seeing a lot of action Food C-stores are stealing fast-food tactics. Photo: Shutterstock Made-to-order food, value offerings, loyaltyprograms. Continue to Site >>> Menu C-stores are stealing fast-food tactics.
The company under former CEO Chidsey, whose job was to guide the company through a sale process, upgraded the menu, improved marketing and reorganized the corporate structure. Tech Check: Restaurant loyaltyprograms are increasingly popular, but they’re far from a silver bullet for driving traffic.
It also spent a lot of time marketing and added new types of desserts such as pies and cakes to its lineup. Premium Technology Loyaltyprograms are growing. Tech Check: Restaurant loyaltyprograms are increasingly popular, but they’re far from a silver bullet for driving traffic.
Whether you’re connecting loyaltyprograms, online ordering, or inventory tools, open APIs make it possible to tailor your POS to match your exact operational needs. All successful businesses know they must adapt to the market and customer expectations.
The BBQ Brisket Whopper is the first item to launch from Burger King’s new “Whopper by You” platform—a program that invites guests to help shape the burger giant’s menu. By Patricia Cobe on Jul. 09, 2025 Facebook Twitter LinkedIn The BBQ Brisket Whopper is available in regular and Whopper Jr. sizes starting Tuesday.
Celebrate your customers with loyaltyprograms and grow your retention rate. According to Metrobi , Loyaltyprogram members visit restaurants 20% more frequently than non-members. In this article, we look at why rewards matter and how to go about setting a program up. How can you stand out?
A simple beverage pairing suggestion or a special addition can significantly increase sales over time. Strengthens Customer Loyalty When guests receive personalized service, they return. If a guest orders a steak, recommend a beverage pairing or a premium side. Enhances Guest Experience Good upselling makes guests feel valued.
Optimizing the Bar Program with Digital Tools Beverages, especially alcoholic ones, offer some of the highest profit margins in the restaurant industry. Promoting event hosting for corporate gatherings, birthdays, and special occasions via digital marketing. Yet many restaurants fail to maximize this potential.
Integration-Friendly: Easily connects with delivery platforms, accounting tools, and loyaltyprograms. With the global cloud POS market projected to grow 18.2% Consider a matcha café that uses an integrated loyaltyprogram through its POS system.
Examples of variable costs for a restaurant include food and beverage costs, costs associated with labor, and utilities. For example, a restaurant can analyze its food and beverage costs to identify opportunities for cost savings, such as purchasing ingredients in bulk, reducing waste, or renegotiating supplier contracts.
Increases Sales: Mobile POS devices speed up table turnover by 20%, while loyaltyprograms increase ticket sizes by 46%. Integrated loyaltyprograms further strengthen customer relationships. Restaurants with well-designed loyalty and referral programs often see a 20% increase in repeat business.
We believe we can take market share and have been taking market share because of that sustained quality.” The chain also continues to see promising results from its loyaltyprogram, Cheesecake Rewards. After testing blanket offers for all members, the company has begun tailoring its rewards to individual users.
That’s why having a solid restaurant management training program is so important for owners and operators looking to build a successful team. A well-structured management training program equips new leaders with essential skills while promoting ongoing development. Show how to make smart choices when resources are tight.
Whether you want more customization, smoother POS integration , or simply a more professional look on your TVs and tablets, the market is full of digital beer menu software worth considering. Let’s explore top alternatives to Untappd , compare features, and explain why Evergreen is leading the pack for serious beverage businesses.
He reportedly pled guilty to a charge of simple battery and was ordered to undergo substance abuse testing, complete a violence program and pay fines. Eater reported that he later sued his ex-wife for damaging his reputation.
She is the president of Market Mentors, a marketing agency based in Springfield, Massachusetts, that has been embracing AI as a marketing tool. said Kyle Drenon, CEO of marketing agency Supper Co., Drenon’s agency worked with a New England convenience-store chain on a six-second video pushing loyalty signups. “It
Gross profit margin subtracts only the Cost of Goods Sold (COGS) to determine the profitability of your food and beverages, while net profit margin subtracts all your costs to determine the profitability of your entire operation. Your Cost of Goods Sold are your food and beverage costs along with the cost of any merchandise you sell.
Among full service operators, about half reported automating everyday business operations, with online ordering (57 percent) being the most common automation, followed by invoicing (54 percent) and emailmarketing (53 percent). Beverages continue to play a crucial role in morning routines.
And DoorDash dominates the market for first-party delivery, which refers to delivery orders that are placed directly through a restaurant’s website or app and fulfilled by third-party couriers. Premium Technology Loyaltyprograms are growing. respectively. According to the lawsuit, more than 90 of the 100 largest U.S.
Personalization is key to successful loyaltyprograms, according to the 2024 Paytronix Loyalty Trends Report. "Top " Lynch has more than 20 years’ experience managing large CPG and retail brands in marketing and brand strategy. ." "It’s not always a new method, idea, product, etc.
By now, loyaltyprograms have shifted from a “nice-to-have” to a “need-to-have” for restaurants looking to retain customers and drive revenue amid record inflation figures and increased prices. In fact, research from Accenture found that more than 90 percent of companies have some sort of loyaltyprogram.
In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. " Beverage Insights.
Other advancements include: integrating data from various sources, including social media, reviews, and loyaltyprograms, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Fatigued by cooking at home, consumers are anxious to dine at their favorite restaurants according to a new Oracle Food and Beverage study.
Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. The basic information you should be collecting is first and last name, phone number, and email address. Punch cards are cost-effective, too.
ezCater launched Feed the Front Line , a program that helps anyone contribute meals to healthcare workers fighting coronavirus. In just over a week, the program has already sent more than 20,000 meals to 145 hospitals across the country. Feed the Front Line. In its first few days, the campaign raised $5,800. Newark Working Kitchens.
Through dry periods, seasonal menus, product launches or limited time offers, gamification is an intelligent way to motivate engagement, drive competitive traffic, and activate specific behaviors among consumers in the food and beverage industry. It is about cutting through the clutter and giving people tangible reasons to pay attention.”
Variable costs Variable costs depend on your restaurant’s level of activity, including food and beverage costs, labor costs, and supplies. Semi-variable costs Semi-variable costs have both fixed and variable components, such as maintenance, repairs, and marketing expenses.
When a restaurant fails, the impact radiates across Main Street and affects an entire ecosystem of food and beverage providers, community banks, farmers, and many more,” said Chris Comparato, CEO of Toast. Customers can also sign up on the website to receive email updates as new information is posted on the site.
Utilizing data to own the entire customer experience can help boost brand loyalty—and increase repeat visits—by enhancing the post-dining experience. Post-dining experiences can include such things as receiving a thank you email for visiting, being sent a text message with a coupon for the next visit and so on.
Restaurant operators should also focus on remarketing to guests through email or other means, as well as offering return visit incentives to keep customers coming back. This is why remarketing to existing customers should be a critical component of any restaurant's marketing strategy. The Buzz on Beverages.
That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Engage your Customers with LoyaltyPrograms Restaurant loyaltyprograms have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.
We organize all of the trending information in your field so you don't have to. Join 49,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content