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Steady Online Ordering Brings Food Waste, Donations to the Forefront of Priorities Ordering food online increases restaurant sales, but it also can potentially increase wasted food if proactive measures aren’t taken – for both the business and consumers at home.
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. You love seeing them come in, and you say hello, but is that enough to keep them coming back for years down the line? Thats huge!
In 2025, the US online food delivery market is expected to reach $424.9 Since 2014, online ordering has grown 300% faster than dine-in and now accounts for roughly 40% of restaurant sales. Whether its takeout, delivery, or even in-house orders via QR codes, customers want a seamless and convenient way to order online.
In this article, you will learn: How to improve your restaurants visibility so more people discover you Engagement strategies that turn first-time visitors into repeat customers Practical marketing tactics to fill more tables and increase takeout orders Here are eight strategies proven to attract more customers to your restaurant.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
Identify your biggest pain points. Are you aiming to speed up service, cut labor costs, or increase online sales? If customer retention is a priority consider a digital loyalty program or automated marketing tools. Can it increase sales or customer retention? Start by pinpointing where your restaurant struggles the most.
Instead of just listing Cheeseburger, try something more enticing: Juicy half-pound Angus beef burger with melted cheddar, crisp lettuce, and house-made garlic aioli. If your restaurant isnt showing up in local searchesor if customers cant easily place an order once they find youyoure missing out on sales.
Quick-service restaurants maintain a steady customer satisfaction score of 79 (on a 100 point scale), while full-service restaurants — despite slipping 2 percent to 82 — remain one of the highest-rated industries in the Index, according to the American Customer Satisfaction Index (ACSI®) Restaurant and Food Delivery Study 2025.
Core Elements of a Restaurant Tech Stack: Point of Sale (POS) Systems: “The POS is the heart of the restaurant’s tech stack, as it needs to talk to every other system,” says Deliverect. It processes orders and payments while tracking sales data. These ensure that the kitchen is always well-prepared.
Current market challenges mean it’s never been harder to operate a coffee business – and this includes marketing and branding. High and volatile green coffee prices , along with increasing operational costs, are creating a more competitive market. Print and offline marketing remain crucial tools.
For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations. They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. Online ordering and delivery apps.
In this article, youll learn: How to optimize your restaurant website for more orders The best marketing strategies to increase online visibility How to use incentives and customer data to grow sales Lets dive into the top six ways you can increase order volume for your restaurants website. Make mobile-friendliness a top priority.
The global online food delivery market size was valued at USD 221.65 The graph below illustrates how these models interact within the market: 1. Comprehensive analytics dashboard for insights into customer preferences and sales trends. Customer data management for targeted promotions and personalized marketing.
11, 2025 Facebook Twitter LinkedIn Huddle House will add drive-thrus as it moves into more urban and suburban markets. | Perkins, the 68-year-old chain best known for its bakery case, recently began serving boba and frozen margaritas, while its younger sibling Huddle House, 61, is rolling out smash burgers.
That led to selling bagels at farmers markets. By Lisa Jennings on Jun. 27, 2025 Facebook Twitter LinkedIn Jeff's Bagel Run has 15 units open, expecting to reach 30 by the end of the year. Photo courtesy of Jeff's Bagel Run. Jeff Perera jokes that his bagel chain is the result of a love story. “I We went full bagel,” he said.
If you’re looking to make the most of this high-energy day, here are 8 restaurant promotion ideas to help you stand out and drive sales. At the end of the day, share the results both in-house and on social media to let everyone know which team’s dish was the most popular, just like the real game.
But it also provided customers with the luxury of going out to eat (and not having to do the dishes) without having to pay the higher price point during times when people had to cut back on discretionary spending. People want to build their own bowls (and burritos, sandwiches, and salads) and they want it now.
Well, accounting brings deep insights into the financial status of your business and its performance in the market. Understanding Accounting for Restaurant Business Methods Although accounting for restaurant businesses is a topic that many restaurateurs try to avoid, it is an essential element of running a business.
All successful businesses know they must adapt to the market and customer expectations. Available to developers and users with few restrictions. Backed by open data that is free for anyone to republish or use as is. Restaurant owners often find themselves stuck with a POS system that cannot adapt to keep up with those needs.
These changes have become permanent shifts in how they target customers, market themselves, and design their offerings." This shift ensures that operations run smoothly, and sales revenue is optimized. Delivering on these basics is what keeps customers coming back. This trend has held on in the last five years.
Restaurant profit margin calculator How to lower restaurant costs How to increase restaurant sales Gross and net profit margins for restaurants In restaurants, profit margin is the percentage of revenue left over after expenses and costs are taken out. We all know it. Restaurant profit margins are pretty low.
This includes choosing the right dishes, managing ingredients, setting prices, and marketing the menu effectively. In an interview, Chris Conaghan , Business Manager at Heavenly Desserts , highlighted the challenges of manual processes: “We relied heavily on spreadsheets and email. We relied heavily on spreadsheets and email.
SpotOn worked with Penta to conduct a nationwide survey of 200 independent and chain restaurant operators to better understand the state of financial literacy among US operators in major markets including including Seattle, San Francisco, Los Angeles, Dallas, St. On a year-over-year basis, small business sales (+2.1 percent) also grew.
While many operators struggled to keep expenses – particularly food and labor costs – under control, they also observed an increase in guest traffic and in profit margins, in part due to strong takeout and delivery sales. outlining the top challenges facing the industry, alongside the emerging trends shaping it.
With a critically shrunken talent pool, restaurants are racing to fill positions in every part of the business — front of house, back of house, and corporate teams. Digital Ordering to Eliminate Friction Points for Cashiers. At full-service restaurants, servers are responsible for crucial tasks.
To say that the current COVID-19 crisis represents a major change to the way we live our lives is, at this point, probably a bit of an understatement. A lot of restaurants have seen sales decrease by as much as 70 percent in a lot of cases, with no end to the current situation in sight. EmailMarketing: Keep People Informed.
The first step in this process should be analyzing the data from their point-of-sale system – labor costs, game days sales and more. Use data to identify high-traffic times during the Super Bowl and offer promotions or discountsduring those times to increase sales.
Digital platforms can help time-strapped operators address their historically difficult questions by minimizing operational complexity, giving their crews more time to assist guests, and providing staff with the freedom to accomplish more in both the front and back of the house. ” Mix more drinks or turn more tables?
Consider, for instance, a scenario in which your Point of Sale (POS) system can forecast the popularity of a new dish based on historical customer behaviour. This trend reflects the growing popularity of drive-thru and fast-casual dining, coupled with the demand for digital technologies such as QSR digital signage and QR codes.
When hiring restaurant accountants, your primary consideration should be those who understand the complexity of the food and beverage industry—both front-of-the-house and back-of-the-house operations and management. It involves tracking massive amounts of real data and industry benchmarks. Sounds complicated?
Furthermore, a recent study by SaverLife sponsored by the FINRA Foundation found that savings balances above just $250 are correlated with increased housing security, ability to pay utility bills, and avoiding high-cost borrowing. “We are very excited about our partnership with SaverLife. .
Additionally, when buyers place an order through Square Online Store, sellers receive their contact information in the Square Customer Directory and are able to maintain sales history for those customers. Processing is free on all on-demand delivery orders through July 8, 2020—up to $50,000 in sales. Visa SMB Help.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Diners are looking for reassurance on cleaning procedures and technology to reduce contact with servers.
" "This is a very challenging time, and we're experiencing something we have never had to deal with before," said Jennifer Petrocelli, executive director of The Preston House & Hotel, a participating restaurant. "We The National Restaurant Association has provided a list of best practices to ensure business continuity.
These include marketing, website development, omnichannel payments and point-of-sale (POS) solutions. "We're “We will continue to create innovative products and further our go-to-market approach to ensure merchants nationwide have access to the tools they need to run their businesses. SpotOn Transact, Inc.
Part of its upsurge comes from off-premise dining becoming widely adopted due to the pandemic, but there’s been an overall uptick in digital sales that’s helped drive-thrus gain significant traction. He also has the numbers to prove his point: Digital sales at Chipotle accounted for 19.6% of total sales (4).
Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. The app is useful for both your front- and back-of-house staff, allowing them to check upcoming shifts, submit availability, request shift trades, and more. Try 7shifts for free.
We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. Here are their responses. Click here for part two. Shasta, California.
The first technologies that restaurants often invest in are cloud-based point of sale (POS) systems and payroll processing. After that, the most popular back-office technologies were accounting software (55%), mobile payments (52%), and third-party food delivery services (51%).
Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. The app is useful for both your front- and back-of-house staff, allowing them to check upcoming shifts, submit availability, request shift trades, and more. Try 7shifts for free.
Restaurant employees can apply online to receive a one-time, $500 check to use toward bills, including housing, transportation, utilities, childcare, groceries, medical bills and/or student loans. The Foundation will administer the grants, offered on a first-come, first-served basis. Live in the U.S., an overseas U.S. state or territory.
Participating restaurants will donate 15-25 percent of sales to their local food bank and over 1500 restaurants nationwide have already joined the initiative. Participating restaurants will donate 15-25 percent of sales to their local food bank and over 1500 restaurants nationwide have already joined the initiative. Takeout For Good.
Whichever way you go, remember that for every new restaurant you open, you'll need to conduct any necessary market research and document your planning process with a business plan and a feasibility study. You may also benefit from diversification in your market, particularly if you'd like to open your next location close to an existing one.
When we started our restaurant, marketing meant the Yellow Pages and billboards. Now marketing is Yelp and TikTok. By embracing new and emerging technologies, and going all-in on smartphone storytelling, we found a way to become much more than a single-unit barbecue restaurant on the outskirts of San Diego. Before my “Oh S**t!”
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