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Instead of giving up control to outside platforms, some restaurants are shifting to a more direct approach: first-party ordering. This means customers place orders through your own website or appnot a third-party platform. First-Party vs. Third-Party Ordering: Whats the Difference? What is third-party ordering?
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct online ordering ? Rewarding customers for ordering direct creates long-term habits that boost your sales.
For years, loyalty building was treated like a garnish that operators sprinkled on top of the “entrees” of bigger promotional strategies like traffic, advertising, and limited-time offers. Today’s diners want to one-tap everything, from ordering and paying, to hitting repeat on their go-to meal.
For example, closing poor-performing locations and opening new ones with convenience features such as drive-up windows that cater to e-commerce orders. " As we head into 2025, Rose anticipates more operators will look to data when problem solving. "In
Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team
At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. Online Ordering Optimization. Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. Maximizing Social Media.
As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.
If you respond yes to the friendly cashier, youre asked to provide a code or other signifier, like your name, to help the worker identify your order. At this point, seemingly every major chain including Chick-fil-A, Taco Bell, Wendys, Chipotle, Burger King, Dunkin, Starbucks, and Subway wants you to order from its app.
Ever noticed how ordering your favorite meal has become as easy as pie? That’s the magic of online food ordering systems. The benefits of online food ordering system go beyond convenience. Enhancing Customer Convenience Easy Ordering from Anywhere Imagine craving that cheesy pizza while binge-watching your favorite show.
All can be ordered as full-flavor but spirit-free “mock-a-ritas” as well. During the three-week Michigan test, guests ordered more drinks per visit and sales soared by 20%, with the new margarita flavors—and mock-a-ritas—contributing to the increase. Plus, we noticed people ordering more mocktails, so we made sure we offered those.”
Toward the end of the quarter, the chain began advertising delivery on TV and elsewhere. But customers were asking for it, so it came up with a solution that allows it to offer delivery on its website with orders picked up curbside by Uber drivers. of sales in the quarter.
per share for the online ordering and payment company just four years after Olo went public. per share for the online ordering and payment company just four years after Olo went public. Its core product is online ordering, but it has expanded into marketing and customer engagement as well as payment processing.
Acqui-hire “To acquire a company in order to use its employees skills or knowledge, rather than for its products or services.” The coffee giant is licensing the company’s order fulfillment tech while also bringing aboard Empower’s six engineers. Add these six terms to your vocabulary.
Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Or adjust your staffing schedule based on peak ordering times?
“Now, you will be able to come inside of any of our four locations and get your food fresh to order with great flavor, amazing taste and superior customer service.” This can be done through advertising and public relations portals. This hurt the business bad and the restauranteur ended up closing their doors.
The tool from the East Coast vegan chain — a digital take on a split-flap mechanical display that appears on its website and in the chain’s ordering app — estimates the amounts of water, land, CO2, and oil saved by eating vegan burgers. The “ PLNT Impact Tracker ” on PLNT Burger’s website wants you to think about what you’re eating.
National chains bring with them the benefits of size: expansive advertising budgets, advanced technology, and nationwide name recognition. A server who chats with regulars like old friends, or a barista who remembers someone’s order. That kind of personal touch can’t be trained, and it makes a big difference.
Do you want to drive more online orders? Investing in digital ads, email marketing , and an optimized online ordering system that can boost sales. Track every dollars purpose ensure every marketing expense aligns with your main objectives, whether its attracting new customers, driving repeat visits, or increasing average order value.
The report also found that there’s a slight shift away from takeout toward dine-in visits, but when consumers opt for breakfast off-premise, online ordering and mobile payment rules. Meanwhile, dine-in visits have increased in fast-casual and fast-food restaurants, while takeout and drive-in orders are down.
Keep the design simple, use high-quality images of your food, and include strong calls to action (like “Book a Table” or “Order Now”). You can send special offers to repeat diners, while promoting delivery options to those who have used your online ordering system.
Delivery Software and Internet Connectivity Delivery software is crucial in the modern food delivery ecosystem, enabling restaurants to manage orders and streamline operations efficiently. Such software provides various functionalities, including real-time tracking, automated order processing, and customer relationship management (CRM).
This includes setting up online ordering and delivery systems, releasing mobile applications for reserving tables, and digitizing their menus. They also adapted how they reach their customers by investing in restaurant and Instagram marketing, working with local influencers, and running targeted advertisements.
Earlier this week, Domino’s brought back its “Best Deal Ever,” a $9.99, any-pizza offer when customers order them online. That eased before and during the pandemic, as brands focused either on ease of ordering or more premium items. deals this week as fast-food pizza chains work to reverse stubbornly weak sales. price point.
The right marketing strategy helps you get the most out of every dollar by increasing customer retention , boosting order volume, and encouraging repeat visits. Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors.
Kiosks can also ease labor burdens if utilized as the primary tool for customer orders. But kiosk ordering goes beyond labor saving. There was a nearly 8% increase in average check at quick service and a whopping 15% increase at fast casual establishments when kiosks were used for orders rather than employees.
Restaurants and bars had to quickly pivot, letting guests know how to order online, if dine-in was available, or what safety protocols were in place. Online ordering, catering, and off-site events are key opportunities. The pandemic was a wake-up call for the hospitality industry.
It's important to guide them in adjusting to specific parameters in order to achieve a successful partnership. Marketing: We offer local and national advertising support to promote individual franchise locations, as well as management of the Pancheros loyalty program that each location is a part of.
Takeout Specials Super Bowl Sunday is a peak day for takeout orders, so be sure to offer a dedicated takeout menu for those who prefer to enjoy the game at home. By using a platform like TouchBistro Online Ordering, you can streamline orders, avoid third-party commissions, and handle more orders efficiently.
Our goal was to create made-to-order meals that won’t break the bank but keep the freshness and consistency we’re known for,” said Fred Slater, director of R&D and executive chef of the 102-unit fast casual. But they tested the quesadilla for six weeks, and the teams were able to cook it to order, even in the tighter drive-thru footprints.
That model allows the chain to invest more labor in the kitchen, where car-friendly salads and wraps are made to order. Entrée salads can be ordered as a wrap for drivers to eat one handed, for example. Kern said Greenlane has found savings by ordering direct, rather than going through a distributor. Photo courtesy of Greenlane.
With this restaurant advertising idea , you can leverage the power of social proof and user-generated content to attract new customers. Offer catering or delivery services for local businesses Becoming the go-to lunch option for local businesses is an effective restaurant marketing strategy to establish a steady stream of regular orders.
It will serve breakfast sandwiches and burgers as well as more classic items like omelettes and benedicts--but even these can be ordered as bowls for better portability. And there will be more technology, including self-service ordering kiosks. Beverages will also be a big part of Griddle & Go.
Premium Technology Olos restaurant tech odyssey will continue in private Tech Check: After a rocky few years on the public markets, the online ordering giant will continue its quest for “hospitality at scale” under a new owner. That outsider has now left, leaving the company with more uncertainty.
However, the industry has renewed optimism, driven by the adoption of digital and mobile ordering, menu creativity and heightened expectations around AI. Similarly, 59 percent of respondents believe mobile apps that offer easy online ordering will have the greatest impact on operations over that same time period.
It’s a point-of-sale system that allows the team to pack orders, and it’s integrated with third-party delivery partners. But the team build a trademarked system—dubbed Au-Dough-Mation”—that can now manage front- and back-of-house operations.
Prioritize the most profitable marketing channels Instead of spreading your marketing budget across every platform, ROI data shows which marketing campaigns connect best with new customers, drive repeat visits, and increase average order volume , so you can double down on strategies that move the needle.
Photo: Shutterstock Made-to-order food, value offerings, loyalty programs. Made-to-order food is now second only to gas as a driver of c-store visits. When it comes to value , three-quarters of c-store consumers said made-to-order food at c-stores is a good value, up 13 points from last year. By Heather Lalley on Jun.
Boost Online Orders Emails streamline the online ordering process with direct links and exclusive online promotions. Simplifying the ordering experience increases customer satisfaction, driving frequent and larger orders. Thank-You Notes After Orders Send personalized thank-you emails after visits or orders.
The top planned investments include online ordering software (35 percent), marketing software (32 percent), and accounting software (32 percent). 4, Get a business credit card : Select a card that reports to business credit bureaus, ideally with rewards relevant to restaurants (like extra points on food, equipment, or advertising purchases).
Restaurant owners pour thousands into social media advertising each month, yet many struggle to see a real return on their investment. Recent data shows that restaurants spend an average of 15-25% of their marketing budget on social media advertising. for every $1 spent on social advertising.
Reaches New Customers Quickly Influencers introduce your restaurant to audiences you might not reach through traditional advertising. Is it more foot traffic, increased online orders, or heightened brand awareness? A well-timed post about a special deal can turn a slow Tuesday into a bustling evening.
The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant.
Before a visitor ever orders, a careful design system fosters confidence. While general advertising does not draw the desired visitors, customized efforts do. Everything conveys a message, from your website's design and layout to the appearance of your takeout packaging and logo.
All this talk about seed oils has more customers wondering where they’re used, which is leading some restaurants to be more transparent about their ingredients and advertising themselves as not using seed oils in order to lure customers.
Starbucks’ guests can order a similar off-menu Pistachio Matcha Latte, minus the kataifi. The custom order starts with an iced matcha latte that’s sweetened with pistachio syrup and crowned with chocolate cream cold foam.
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