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How Do Restaurants Benefit From First-Party Ordering?

ChowNow

Instead of giving up control to outside platforms, some restaurants are shifting to a more direct approach: first-party ordering. This means customers place orders through your own website or appnot a third-party platform. First-Party vs. Third-Party Ordering: Whats the Difference? What is third-party ordering?

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17 Restaurant Promotion Ideas To Boost Orders And Customer Loyalty

ChowNow

The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct online ordering ? Rewarding customers for ordering direct creates long-term habits that boost your sales.

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From Garnish to Secret Sauce: How Loyalty Has Become the Real Revenue Driver

Modern Restaurant Management

For years, loyalty building was treated like a garnish that operators sprinkled on top of the “entrees” of bigger promotional strategies like traffic, advertising, and limited-time offers. Today’s diners want to one-tap everything, from ordering and paying, to hitting repeat on their go-to meal.

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Value-Driven Messaging Fuels Increased Traffic

Modern Restaurant Management

For example, closing poor-performing locations and opening new ones with convenience features such as drive-up windows that cater to e-commerce orders. " As we head into 2025, Rose anticipates more operators will look to data when problem solving. "In

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A Masterclass in Restaurant Digital Transformation

Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team

At the center of these habits is the digital world: online ordering, advertising, booking, reviewing, etc. Online Ordering Optimization. Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. Maximizing Social Media.

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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

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How Fast-Food Apps Took Over The Drive-Thru

EATER

If you respond yes to the friendly cashier, youre asked to provide a code or other signifier, like your name, to help the worker identify your order. At this point, seemingly every major chain including Chick-fil-A, Taco Bell, Wendys, Chipotle, Burger King, Dunkin, Starbucks, and Subway wants you to order from its app.