7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Use data from your POS system, online ordering platform, or loyalty program to divide your customers based on factors like their dining frequency, preferences, or location. Segmenting your email list is essential for sending targeted offers.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

ChowNow

FEBRUARY 7, 2025

Drive repeat business through loyalty programs, email campaigns, and promotions. Promotions, local SEO, and social media ads can help bring more people through your door. A strong social media presence, community partnerships, and local events can get your name in front of more potential customers.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

OCTOBER 15, 2020

Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. As delivery becomes a larger part of the sales mix, brands should think about the factors that contribute to a successful delivery program. Facebook’s 1.62

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. Whether its a loyalty program, strategic promotions, or email marketing campaigns, great marketing isnt just about attracting new customersits about keeping the ones you already have coming back. Study your competition.

2025 195

2025 Marketing Email Marketing Operations 195

7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. Engagement on Social Media. Social media for your restaurant should not be overlooked while planning and exploring strategies to improve your restaurant's marketing strategy. The key is in the way they handle their social media.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Manage Social Media. More consumers are looking to interact with brands on social media platforms. Begin a Loyalty Program.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

ChowNow

SEPTEMBER 30, 2020

In this blog, we’ll cover four tips to help you boost customer loyalty at your restaurant. Start a restaurant loyalty program. To entice your customers to come back, offer them access to a restaurant loyalty program of your own. According to ChowNow Internal Data, diners with loyalty memberships order 2.5x

Loyalty Program 397

Loyalty Program Marketing Email Marketing Social Media 397

Modern Restaurant Management

AUGUST 7, 2024

For more established restaurants, where the focus is more on increasing repeat business, it may be beneficial to invest marketing dollars into a loyalty or rewards program to increase repeat business and raise the average ticket size of your customers over time." A balanced mix of online marketing and local marketing is ideal. "Make

Marketing 471

Marketing Email Marketing Social Media Coupons 471

Modern Restaurant Management

JANUARY 22, 2021

Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021. Data should be driving your marketing strategy, but it’s going to require a shift from traditional marketing practices that rely on buying ads or posting on social media. Let me walk through a few of these changes. Find the Right Channels.

Marketing 508

Marketing Email Marketing Loyalty Program Point of Sale 508

Modern Restaurant Management

JANUARY 9, 2020

Here are three top places to advertise: Online. Or, you can invest in social advertising, which places your ads on target users’ Facebook or Instagram newsfeed. Besides digital marketing, it’s smart to invest in some forms of traditional advertising. Loyalty Program. Social Media.

Marketing 366

Marketing Email Marketing Loyalty Program Social Media 366

Modern Restaurant Management

JANUARY 22, 2024

Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Implement personalized suggestions, loyalty programs, and special incentives to make each diner feel appreciated and understood.

Loyalty Program 454

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 454

ChowNow

MARCH 7, 2025

Every online order, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Loyalty & Rewards Programs : Provides customer contact details, repeat visit behavior, and redemption patterns. Restaurants collect a ton of customer data.

Loyalty Program 195

Loyalty Program Email Marketing Online Ordering Point of Sale 195

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Your competitor analysis needs to include the digital space too.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

OCTOBER 22, 2024

Traditional marketing strategies, like national TV ads, billboards, or widespread social media campaigns, can generate awareness, but they aren’t that effective when it comes to connecting with local customers. Use local keywords in your social media posts, too. Keep the entry process simple.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

MAY 16, 2023

Perhaps you want to advertise a new garlic dipping sauce for your pizza shop or a new milkshake that goes great with the classic chicken and fries meal. Advertise New Products or Specials Digital signage is also a great way to advertise new products or specials. This can help to build customer loyalty and drive repeat business.

Loyalty Program 391

Loyalty Program Advertising Seasonal Menu Customer Experience 391

The Rail

FEBRUARY 7, 2025

Consider launching social media challenges encouraging customers to post reviews or create branded hashtags that motivate your diners to become brand advocates. Then, you can share customer-created videos to diversify your content and provide social proof. Remember the days of beautiful dinner images on Instagram?

Serving 130

Serving Marketing Loyalty Program Social Media 130

Modern Restaurant Management

JUNE 15, 2021

By improving customer loyalty and increasing revenue through the smart use of technology from the public-facing part of the business all the way to the back-of-house prep, sourcing, and staffing. But one of the biggest digital investments restaurants can make is in advertising. One precedes the other.

Technology 508

Technology Loyalty Program Front of House Online Ordering 508

Modern Restaurant Management

JANUARY 6, 2022

Purchase a roll-up banner to place by the bathroom entrance that advertises a gift card promotion. This comes from spending more time on phones, social media, delivery apps, and in turn, recommendations from friends and family. Generate Loyalty by Turning Existing Gift Cards into Rewards Cards.

2022 493

2022 Online Ordering Loyalty Program Customer Experience 493

Modern Restaurant Management

DECEMBER 31, 2024

Those priorities include increased marketing and sales efforts alongside new benefits and programs to attract and retain staff. Cottage cheese had a social media-fueled renaissance. But this trend wasn't just seen on social media. Franchise 2.0: hours per day playing mobile games, compared to just 0.7

Franchise 221

Franchise Franchising 2024 Mobile Ordering 221

The Restaurant Group

MAY 17, 2025

Introduction to Restaurant Referral Programs Launching a restaurant referral program is a fantastic way to boost your business. A restaurant referral program builds strong restaurant customer loyalty, creates excitement around your brand, and significantly increases your restaurant revenue growth.

Loyalty Program 78

Loyalty Program Social Media Customer Experience Email Marketing 78

Modern Restaurant Management

MAY 8, 2020

Data on Repeat Diners : If a consumer has downloaded the app, joined a loyalty program or checked-in to your QSR, they expect to hear from you and would welcome perks and incentive to return. Timeout from Fighting : Let’s call it half-time for the great fast-food social media wars.

Marketing 443

Marketing Franchising Franchise Social Media 443

Cheetah

JANUARY 13, 2022

Restaurants, retailers and airlines have been using loyalty programs to drive revenue for nearly three centuries. From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

7 Shifts

OCTOBER 9, 2019

Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system. There are a few things you can do to take your loyalty program to the next level. The graph trend speaks for itself.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

APRIL 14, 2020

In addition to the latest resources on COVID-19 restaurant and employee recovery programs, RestaurantsAct.com offers a brand new, industry-first interactive map of each state, District of Columbia and Puerto Rico. "Cox Media has been very supportive to us during this difficult time. . "In

Online Ordering 530

Online Ordering Back of House Small Business Customer Service 530

SpotOn

DECEMBER 27, 2024

Loyalty programs offer a rare win-win for restaurant operators and guests alike. 💡 According to the National Restaurant Association , 96% of restaurantgoers say that loyalty programs are a way to earn more "bang for their buck." Like most facets of the industry, restaurant loyalty is easier said than done.

Loyalty Program 52

Loyalty Program Point of Sale Online Ordering Front of House 52

Indoor Media

OCTOBER 14, 2020

Financially, it only makes sense to focus on maintaining repeat customers, and one of the best ways to do that is with an auto repair loyalty program. Research shows that 79% of consumers look for deals in loyalty and reward programs before making a purchase. How to Start an Auto Repair Loyalty Program.

Loyalty Program 148

Loyalty Program Email Marketing Social Media Customer Service 148

Modern Restaurant Management

AUGUST 17, 2020

A consumer's brand loyalty was also impacted during recent events, with 33 percent of overall respondents citing an increase in loyalty to the brands they frequented during stay-at-home-orders. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty. How Is Casual Dining Doing?

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

Modern Restaurant Management

JANUARY 31, 2025

The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.

Marketing 221

Marketing Loyalty Program 2024 2025 221

Modern Restaurant Management

FEBRUARY 18, 2020

” Their answers touched on a variety of subjects including AI, virtual reality, virtual kitchens, staffing and retention, social media marketing, sustainability and third-party delivery. The restaurants of the future will disrupt the industry with: specialization, availability, exclusivity and speed and, media engagement.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

The Rail

AUGUST 28, 2024

By Nellia Melnyk, Contributor Relocating a restaurant to a new location is a serious event that, if not handled correctly, can negatively impact your business and customer loyalty. In this article, we will explore the key aspects that need to be taken into account to maintain and even increase customer loyalty when relocating a restaurant.

Loyalty Program 219

Loyalty Program Customer Service Social Media Customer Experience 219

Modern Restaurant Management

NOVEMBER 14, 2019

We had leadership from the heart program, Hog Heaven University, a certified Pitmaster program and a train the trainer program. You used to have to hire an advertising agency to market to your customers. Today, your customers are your advertising agency on social media.

Social Media 361

Social Media Advertising Technology Dine-in 361

SpotOn

NOVEMBER 21, 2024

Your loyal customers are your best advocates, and when they give someone a gift card from your restaurant as a present, they’re spreading holiday cheer and helping you attract new customers without spending a dime on advertising. Use email and social media to promote gift cards and drive holiday sales.

Loyalty Program 98

Loyalty Program Seasonal Menu Email Marketing Cash Management 98

The Rail

MARCH 21, 2023

Additionally, QR codes on tables can be customized with marketing promotions or other information, such as the restaurant's social media handles or loyalty programs , providing an easy and effective way for businesses to engage with their customers. It also saves time and improves the overall dining experience.

Social Media 278

Social Media Email Marketing Front of House Customer Experience 278

The Restaurant Group

MAY 31, 2025

These emails include promotions, menu updates, special events, feedback requests, and loyalty program details, serving as a direct communication line to keep your restaurant prominent in customers’ minds. It Builds Customer Loyalty Regular, personalized email interactions maintain customer engagement.

Email Marketing 78

Email Marketing Loyalty Program Online Ordering Seasonal Menu 78

Modern Restaurant Management

SEPTEMBER 15, 2021

The biggest thing that all Canadians miss about table-service dining is socializing and connecting with friends and family (72 percent). Seeing a restaurant on Facebook is reportedly just as effective as hearing about it in a commercial or an advertisement on tv/radio. ” What your business offers is also just as important.

2021 447

2021 Retail Online Ordering Loyalty Program 447

7 Shifts

FEBRUARY 8, 2024

You’ll also gain powerful data into your guests’ behavior and preferences, which you can feed back into your marketing efforts or your loyalty program. Speakap Speakap is a branded employee app that brings staff together in a social media-like tool that provides onboarding, task management, and workplace messaging features.

Management 367

Management Management Operations Mobile Ordering 367