7 Shifts

AUGUST 12, 2021

Is your website optimized, and does it provide a good user experience? Aside from paid advertising, ranking high in local organic search results is critical. Assume a customer discovers your website but cannot identify where you are located or how to contact you. Will your website appear in the results of that search?

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

NOVEMBER 30, 2022

During this time, millions of Americans scanned these matrix barcodes on their mobile devices, as they were featured on business cards, billboards, trade show booths, movie posters, and a variety of advertisements spanning all industries. Protect Your QR Code Advertisements.

Hospitality 450

Hospitality Download Website Management Customer Service 450

Modern Restaurant Management

JULY 20, 2022

Industry advertisers have needed to remain nimble as economic conditions have turned on a dime, reevaluating their campaigns to reflect changing restrictions, consumer behaviors and more, sometimes at a mere moment’s notice. consumers have used the internet to find information about local businesses more than once a week.

Advertising 474

Advertising Consumer Goods Transportation Retail 474

Modern Restaurant Management

MAY 13, 2020

The business of running a restaurant is no longer limited to exceptional recipes, gorgeous plating, and advertisements. In an age of online ordering, customers demanding Wi-Fi, and the need for websites to dazzle just as much as the food, countering cybercrime has to be a factor in the day-to-day work of restaurant management.

Website Management 530

Website Management Guest Recovery Customer Service POS 530

ChowNow

APRIL 4, 2025

This means customers place orders through your own website or appnot a third-party platform. Third-party ordering platforms, such as Uber Eats and DoorDash, manage the entire ordering process on your behalf. With first-party, customers place orders directly through your restaurants own website or branded mobile app.

Ordering 195

Ordering Online Ordering Mobile Ordering Customer Experience 195

Modern Restaurant Management

AUGUST 7, 2024

"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting "You want to advertise where your customers are already looking. Website metrics can help measure how many people come to your website on average a month.

Marketing 471

Marketing Email Marketing Social Media Coupons 471

Modern Restaurant Management

JULY 28, 2020

Now, your online ordering app or website is the modern equivalent of a server taking the order, delivering the food and processing the payment. Through the use of features such as application performance interfaces (APIs), these digital platforms extend far beyond your brick-and-mortar location or advertising efforts. As the U.S.

Customer Experience 554

Customer Experience Online Ordering Mobile Ordering Customer Service 554

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners.

Online Ordering 530

Online Ordering Back of House Small Business Customer Service 530

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

JUNE 15, 2021

Digitizing your menus can have a powerful impact because the information is typically scraped online by third-party affinity sources, such as Yelp and TripAdvisor, who collect data for their customers. But one of the biggest digital investments restaurants can make is in advertising.

Technology 508

Technology Loyalty Program Front of House Online Ordering 508

Modern Restaurant Management

OCTOBER 22, 2021

You can’t just have a well-optimized company website that follows the latest web development trends anymore. You can configure location targeting by entering your restaurant's zip code into Facebook's Ad Manager platform. Check out Brett McHale's Wordstream blog on how to advertise local businesses on Facebook.

Social Media 493

Social Media Advertising Events Customer Experience 493

Modern Restaurant Management

APRIL 5, 2021

A Think With Google study showed that even if they like the business, an amazing 50 percent of people will use that business less if the website is difficult to navigate on their phone. The previous location near them had former management issues, in addition to struggling to get more people in the door. Translation?

Marketing 443

Marketing Coupons Consumer Goods Small Business 443

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Manage Social Media. These are usually the first results that come up when a business is searched for, so it’s vital that the information is correct.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Indoor Media

JULY 8, 2021

Truth in advertising is of crucial importance. What you might not know is that truth in advertising is actually the law. The Federal Trade Commission (FTC) takes action to prevent fraud perpetrated against consumers, including false advertising. This applies to any advertisement , physical or digital.

Advertising 148

Advertising Social Media Consumer Goods Cash Management 148

Modern Restaurant Management

MAY 21, 2020

A solid marketing plan can renew consumer confidence in your brand and inform customers about the services you are providing. Here’s what your marketing plan should do: Inform That Your Restaurant Is Now Open For Business. Make caution part of your branding and incorporate the language on your website.

Social Media 539

Social Media Food Safety Cash Management Customer Service 539

The Rail

APRIL 10, 2025

This shift is driven by growing environmental awareness, social media scrutiny, and increased access to digital information. These efforts offer a dining experience thats informed and easy to navigate. Regulators are tightening enforcement around false advertising and sustainability claims.

Food Supply 130

Food Supply Social Media Sustainability Sourcing 130

Modern Restaurant Management

JUNE 30, 2021

Nair, a partner at Ervin Cohen & Jessup LLP compiles recent legal news affecting the restaurant, food and beverage and hospitality industries for Modern Restaurant Management (MRM) magazine. Legislation. Restaurant Revitalization Fund Replenishment Act Introduced : On June 8, 2021, a bipartisan group of Senators and U.S. Litigation.

2021 474

2021 Restaurant Law Kitchen Safety Food Safety 474

Modern Restaurant Management

APRIL 2, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. One of the ways they are doing this is by providing information and insights to make it easier for them to find new ways of conducting business.

Employee Relations 516

Employee Relations Healthcare Online Ordering Customer Service 516

7 Shifts

JULY 10, 2020

Frequency and repetition will help your advertisements get noticed. Ensure that your staff know the common signs and symptoms of COVID-19 so FOH staff can identify any ill guests, and staff can notify management if they or another employee are unwell Make sure you create, publish, and send the schedule to staff well in advance.

Events 351

Events Social Media Kitchen Safety Seating 351

The Restaurant Group

MAY 25, 2025

Managing how people see your business online can mean the difference between success and struggle. It involves making sure customers find positive, accurate information. Difference between reputation and brand image Your brand image is how you market your restaurant through logos, menus, and advertisements.

Social Media 78

Social Media Customer Experience Customer Service Small Business 78

EATER

AUGUST 20, 2024

Jing had to invest in an EDI system, or electronic data interchange, to communicate inventory and billing information with Walmart, something many start-ups don’t have. Some get elaborate on-shelf displays, others get digital advertising support via social media or the Walmart app. at Walmart.

Retail 313

Retail Point of Sale Food Supply 2023 313

ChowNow

JULY 2, 2019

Google generates more than 100 billion visits to businesses’ websites every month. The search giant is the common denominator for customers looking for information about restaurants online. These food delivery apps will run advertisements and create web pages on behalf of restaurants that aren’t partnered with them.

Online Ordering 199

Online Ordering Website Management Food Order Demo 199

7 Shifts

FEBRUARY 8, 2024

Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Apple | Android 3.

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Apple | Android 3.

Management 352

Management Management Operations Mobile Ordering 352

7 Shifts

AUGUST 18, 2024

Specialty bars focus on a particular type of drink or theme, such as wine bars or cigar bars, but can be much more expensive to manage. Hiring a Strong Team You'll need a manager, bartenders, waiters, and security. Google/Website marketing You have all the things that are required of you to make the bar look appealing.

Bar 370

Bar License Email Marketing Customer Service 370

The Rail

AUGUST 28, 2024

Managing this transition effectively is a must to ensure customer satisfaction and meet customer expectations. Maintaining a consistent customer base during a move involves promptly and transparently informing customers about the planned changes. Loyal restaurant guests are an important part of any business.

Loyalty Program 219

Loyalty Program Customer Service Social Media Customer Experience 219

ChowNow

JUNE 20, 2024

SEO, or Search Engine Optimization, is the practice of using a combination of keywords, tools, descriptions, linking and headings to enhance a website’s visibility and ranking on search engine result pages. The goal of SEO is to bring in organic traffic to a website by making it more appealing to search engines, like Google.

SEO 195

SEO Social Media Website Management Mobile Ordering 195

Indoor Media

JULY 29, 2020

Groupon is a website that allows businesses to promote coupons through their website and email list. This coupon advertising program is available for all types of businesses – big and small. Groupon’s coupon advertising platform is easy to set up and manage. What is Groupon? million users. Sign up as a Merchant.

Coupons 154

Coupons Advertising Website Management Small Business 154

Indoor Media

SEPTEMBER 23, 2020

If your website isn’t converting visitors into leads, then it’s not doing its job. You start with Google, click on a search result that looks promising, and when you get to the website, you can’t find the information you’re looking for. What Types of Online Chat Can I Add to My Website? Website visitors type in a message.

Website Management 148

Website Management Email Marketing Advertising Customer Service 148

Modern Restaurant Management

DECEMBER 21, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? This better, smarter use of technology to keep customers informed also helps with ordering and planning. Here are their responses.

2020 450

2020 Online Ordering Customer Experience Point of Sale 450

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Employers must be careful in requesting and handling employee health information. COVID-19 Consumer Dining Trends.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. Your profile pages can be easier to update than your website. Reach new diners with social media advertising. It’s also the place for digital word-of-mouth.

Marketing 195

Marketing Email Marketing Social Media Online Ordering 195

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. You need a marketing plan.

Seating 221

Seating Email Marketing Marketing SEO 221

Indoor Media

APRIL 9, 2018

Digital advertising has become a practically mandatory element of marketing. Measuring the success of advertising relies heavily on your expectations. Advertising itself can’t build your business if you have poor customer service or failed to acquire the right permits or licenses. Purchase and register a domain name.

Advertising 78

Advertising Social Media Website Management Email Marketing 78

7 Shifts

JULY 1, 2024

Your business name will also appear on your marketing materials, staff uniforms, menu, social media accounts, and advertisements, so make sure it isn't too long or complicated. It also has other functions, such as manufacturing and importing tobacco and advertising and labeling alcohol. You can easily register on their website.

Bar 221

Bar License Food Supply Restaurant Law 221