Indoor Media

MAY 10, 2019

Restaurant reviewers or food bloggers influence people’s buying and eating choices. Local food bloggers: these food bloggers write about local places, trendy spots, new menu items. Social Media Influencers – Who Are These People? Influencer marketing for a restaurant is a great way to attract and engage customers.

Influencer 78

Influencer Marketing Social Media Food 78

Modern Restaurant Management

MAY 16, 2023

By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions. In fact, studies have shown that a majority of QSR customers make their decisions at the register, making digital menu boards an effective tool for increasing revenue.

Loyalty Program 139

Loyalty Program Seasonal Menu Advertising Customer Experience 139

The Restaurant Times

JUNE 21, 2022

Are you rolling out a new menu? Marketing and advertising are some of the most crucial activities to boost your restaurant’s success. Launching a new menu lets you have some great catchy content that will level up your restaurant’s advertising game. How To Market Your Restaurant’s New Menu And Pricing.

Pricing 52

Pricing Menu Marketing Social Media 52

Touch Bistro

JULY 14, 2021

Before social media platforms and food influencers existed, word of mouth used to sound something like this: “You should check out this new pizza shop in my neighborhood. Thanks to social media, restaurant influencer marketing is a rising trend that can play a crucial role in driving diners to your door. What are Food Influencers?

Influencer 98

Influencer Social Media Food Consumer Goods 98

7 Shifts

JULY 10, 2020

Frequency and repetition will help your advertisements get noticed. Also consider sending an Announcement to your team about the grand reopening, the menu, and what they can do to prepare. Plan your menu To maximize the exclusivity of the event, plan a limited-time, reduced menu to showcase new dishes in your restaurant.

Events 351

Events Social Media Kitchen Safety Seating 351

Modern Restaurant Management

NOVEMBER 29, 2023

From a catchy name to a one-of-a-kind menu or an Instagram-worthy interior design to a dedication to sustainability and more – all these ways and more can help your restaurant stand apart from competitors and attract clientele. This delicate balance can be achieved by building relationships with customers.

Social Media 193

Social Media Employee Relations Food Safety Influencer 193

Xtra Chef

FEBRUARY 5, 2020

Menu pricing can seem daunting. To start, it’s a numbers game that involves calculating plate cost and a target menu price. But successful menu pricing is so much more than this. In this post, you’ll learn how to price a menu by considering all factors that determine your position on a price continuum.

Pricing 102

Pricing Menu Point of Sale Customer Service 102

Social Hospitality

JUNE 22, 2020

Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. High Days and Holidays If you run a special offer for a major event or national holiday, advertise it on Instagram well in advance. Then engage with them.

Marketing 195

Marketing Social Media Advertising Influencer 195

SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. Bambuu Asian Eatery has even seen over $2,500 in deal redemptions from their advertising efforts. Restaurant advertising is more than social media contests and digital billboards.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Modern Restaurant Management

APRIL 11, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine connected with Kadecia Ber, Yelp’s advertising trends expert and director of enterprise solutions Why do you feel these brands resonate with diners? Looking regionally, the Midwest and South are on a caffeine kick, while the coasts are the most health-conscious.

Social Media 177

Social Media Small Business Customer Service Customer Experience 177

7 Shifts

DECEMBER 14, 2022

Using TikTok Influencers. Recommended Reading: 22 Restaurant Advertising Ideas Driving Guests To Tables. Here are a few to get the juices flowing: Staff talking about their favorite menu items. Recipes of menu items. Most popular menu items. Inventing a new item that's not on the menu. Menu hacks.

Marketing 222

Marketing Social Media Email Marketing Influencer 222

Indoor Media

SEPTEMBER 26, 2017

What is the best restaurant advertising campaign you can run? Traditional advertising tends to have a broad reach. What can you do to influence those people the most when they’re considering where to dine out? Here are 5 restaurant advertising ideas you can use locally for a higher return on investment. Learn more.

Advertising 78

Advertising Coupons Email Marketing Social Media 78

Restaurant Engine

MAY 8, 2024

Promote Your Menu Since many of your potential customers are on Instagram , and they are often looking for a restaurant, you want to make sure they can find your menu. A good place for your menu is in the highlights section. You can also add a link to your menu in your bio. Just make sure they have a large following.

Social Media 59

Social Media Online Ordering Food Order Influencer 59

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. Promotion and advertising are what we call a restaurant’s “secret sauce.” Others tend to emphasize their cheaper menu options.

Marketing 224

Marketing SEO Front of House Website Management 224

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more.

Marketing 420

Marketing 2020 SEO Loyalty Program 420

24/7 Waiter

OCTOBER 4, 2023

This means marketing your food and drink to attract attention and adding some trendy restaurant menu items to draw in a crowd. Unique restaurant menu items make your venue stand out so be sure to get creative with your dishes. How Social Media is Influencing the Restaurant Industry What makes you stop and look at a post?

2023 36

2023 Menu Social Media Online Ordering 36

Indoor Media

FEBRUARY 1, 2021

One of the reasons it’s so difficult for small businesses to compete with national chains is the sheer amount of advertising resources big brands have in their pocket. Try to look at your competition to identify what community bloggers, influencers, or leaders they’ve paired up with in the past. Locals Only.

Advertising 148

Advertising Small Business Coupons Events 148

Modern Restaurant Management

JANUARY 28, 2022

You can display images and descriptions of your food and advertise special offers. Your website should also display your logo and include a full menu. You can also use your mouth-watering images for advertising your food on your website. The layout should be influenced by your logo, too. Next is your company website.

Social Media 205

Social Media Advertising Small Business Food Order 205

The Rail

MARCH 1, 2023

You should also take advantage of things like: Banners Advertising graphics Social graphics Digital flyers Digital signage By establishing your brand identity through graphics, you can essentially use marketing to recession-proof your restaurant by helping people remember and recognize you quickly.

Social Media 122

Social Media Influencer Catering Small Business 122

The Restaurant Times

NOVEMBER 25, 2021

When one upsells, one recommends menu combinations to customers based on their specific tastes. Especially when it comes to new additions to the menu, it sometimes becomes a necessity to upsell new menu items. . Your menu may reflect the atmosphere of your restaurant quite well and be consistent with your brand.

Menu 52

Menu Social Media Customer Experience Food Order 52

Modern Restaurant Management

OCTOBER 16, 2023

Source: *Causeway Solutions 2023 Dining Out and Household Spending Now that we know a little bit about overall dining habits, we looked at how people’s feelings and attitudes about other things influence their dining preferences. Causeway Solutions has conducted a monthly online survey of U.S.

Fast Casual 209

Fast Casual Fine Dining 2023 Casual 209

Goliath Consulting

SEPTEMBER 7, 2023

So: Regularly update your delivery menu. Influencer Marketing: The Modern Word-of-Mouth Influencers can drive a considerable amount of traffic. Opt for micro-influencers as they often have a more engaged local following. Host influencer nights where they can live-stream or vlog their experiences.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

SEPTEMBER 21, 2023

Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. Unlike other advertising types, local SEO offers lasting results, meaning your business can continue to attract new customers for months or even years after implementing your local SEO strategy.

SEO 198

SEO Website Management Email Marketing Online Ordering 198

Lavu

NOVEMBER 1, 2023

It’s also crucial to make sure your menu is optimized for delivery, so that the food still tastes amazing when it arrives. Offering a smaller menu that travels well and packaging everything nicely can make the customer experience even better.

Delivery 166

Delivery Food Online Ordering Mobile Ordering 166

Open for Business

APRIL 25, 2023

Oftentimes, restaurants receive this earned media after spending thousands on PR and marketing firms for years cultivating close relationships with the right people, like journalists, influencers, and producers. Generally speaking, people have more faith in earned media than in paid advertising, too. It’s a transparent transaction.

Social Media 78

Social Media SEO Email Marketing Influencer 78

Modern Restaurant Management

FEBRUARY 10, 2023

Why You Need a Restaurant Website Digital marketing is crucial to restaurant growth because most diners aren’t just looking up information on your website, they’re also examining your menu online. Some 84 percent of diners always or often look up a restaurant menu ahead of time — a big jump from the 59 percent in 2017.

Social Media 191

Social Media Mobile Ordering Email Marketing Online Ordering 191

Goliath Consulting

SEPTEMBER 6, 2021

Social media is an important influence on a consumer’s buying decisions. With this many people being influenced by social media posts and comments, having a digital strategy is important to growing your restaurant business. It’s good to promote your posts such as catering services, new menu items, promotional deals, etc.

Social Media 97

Social Media Marketing Influencer Customer Service 97

Modern Restaurant Management

AUGUST 8, 2022

After all, an Insider Intelligence and eMarketer report on consumer attitudes towards digital advertising finds ads are considered less intrusive if relevant to their wants or needs. The Wirecard Consumer Incentives Report found that over 90 percent of those surveyed cited loyalty programs as influencing behavior.

Loyalty Program 179

Loyalty Program Social Media Email Marketing Point of Sale 179

7 Shifts

OCTOBER 22, 2019

Instagram is influencing menu offerings, restaurant design, and marketing strategies. According to a report by TripAdvisor , 94% of US respondents say online reviews influence their dining decisions, and 60% take food photos into consideration when deciding where to eat. Tip: Never delete negative comments.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Open for Business

MARCH 21, 2023

Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising. User-generated content and influencer marketing campaigns are both types of word-of-mouth marketing.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Open for Business

APRIL 3, 2023

Promotion This P covers anything you do to attract guests, including: Digital marketing Paid advertising PR campaigns Organic marketing Promotion is how you reach your potential guests to let them know about your restaurant and why they must book a reservation. Even the way you display prices on your menu can affect what guests order.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

ChowNow

SEPTEMBER 5, 2019

The value of technology includes restaurant menus: Although traditional physical menus are still an important part of a customer’s dine-in experience, you can no longer afford to ignore your restaurant’s online menu—and the significant impact it can have on your business. Why do online menus matter?

Menu 60

Menu Online Ordering Seasonal Menu Mobile Ordering 60

Modern Restaurant Management

SEPTEMBER 28, 2022

“As the fandom in Esports continues to grow, QSR brands have been leaders in sponsoring teams, organizations and influencers,” said Michelle Harmon-Madsen, CMO, SponsorUnited. For the report, SponsorUnited's platform identified 47 active QSR brands buying sponsorships or media. In June, multinational Esports organization Gen.G

Social Media 177

Social Media Recruiting Influencer Design 177

Restaurant Engine

FEBRUARY 28, 2024

You want to create a list of all the food trucks in your area along with the type of menu they offer and where they generally are located. Does anyone have a menu like yours? Bottom line – you want to know if there is demand for your particular menu, or if you can create demand because no one else is offering anything like it.

Food Truck 52

Food Truck Food License Website Management 52

Indoor Media

NOVEMBER 4, 2021

You can update your restaurant marketing plan with some fundamental local restaurant advertising basics, which include: 1. For example, you can advertise lunch delivery discounts if you get a lot of dinner delivery orders but few lunch orders. You can also put your menu into them so that your customers can order again.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Modern Restaurant Management

JANUARY 3, 2024

Trend Two: Increasing the Importance of User-Generated Content (UGC) UGC serves as social proof and is more effective than direct advertising. Conduct interviews with local food bloggers, influencers, or chefs, discussing their favorite dishes at your restaurant and their thoughts on the local food scene.

2024 204

2024 Social Media Customer Experience Events 204

Indoor Media

MARCH 18, 2021

That can mean changing your menu to appeal to evening diners or highlighting fan favorites with new, better ingredients. Your Brand Needs a Facelift Whether you’re trying to update your logo or attract new influencers, sometimes rebranding is as simple as hiring a graphic designer.

Social Media 78

Social Media Coupons Advertising Point of Sale 78