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Social Marketing: Insights from Meta’s Restaurant Summit

Modern Restaurant Management

On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants. What kind of creative works best in restaurant and food advertising? The result?

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MRM Research Roundup: Holiday Spending, Franchise Optimism, and Pickle Energy

Modern Restaurant Management

Renewed Optmism Ahead for Franchise Landscape The last five years have provided significant challenges to the restaurant franchise industry. Franchise 2.0: Meeting these consumer expectations and employee needs is pushing restaurant franchises towards artificial intelligence and automation.

Franchise 221
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‘Being Adaptable and Responsive to Changes in the Industry Landscape Is Key’

Modern Restaurant Management

Most recently, he managed the western region franchisee relations for Coca Cola with Dairy Queen, working with franchise owners across 22 states to improve and grow their businesses. For the past four years, he has been Director of Franchise Development at Pancheros Mexican Grill, helping to fuel the national expansion of the brand.

Franchise 221
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How this entrepreneur's bagel runs became a business

Restaurant Business

But learning how to make his wife a great bagel ended up creating a business, Jeff’s Bagel Run, which now has 15 locations and is franchising. Wetherill took on about 50% ownership and they launched JBR Franchise Co., to franchise the bagel brand. I made a bagel for my wife, because she asked me to,” he said. They struck a deal.

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Ready To Sell? Maybe You Should Be

Modern Restaurant Management

It was so well received that I ended up franchising it. Build Social Media Presence : As soon as you start to advertise your business is up for sale, the first thing a potential buyer will do is Google your restaurant. One of my franchisees, Vincent Russo, taught me a lesson that changed the way I look at the restaurant industry.

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2025 Outlook: Experts Weigh In on Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. The Resilience of the Franchise Model The franchise model remains one of the best business structures in today’s restaurant landscape.

2025 419
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Week in Review: Fast casual’s good year, Dave's gets sold, El Pollo Loco’s potential buyer and more

Restaurant Business

Premium Financing Franchising may put some restaurant chains at a disadvantage The Bottom Line: In the Applebee’s-Chili’s battle, it’s difficult to overlook the impact of the chains’ different business models on their ultimate results. Have consumers moved on?