Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

Modern Restaurant Management

JULY 14, 2021

We work with top restaurant and food retail brands, like Applebee’s and Chick-fil-A, that are very sophisticated when it comes to using digital, email, mail, and offline out-of-home marketing to drive consumer traffic and sales in their stores. Social Media Advertising. Search Advertising.

Recruiting 531

Recruiting Hiring Marketing Advertising 531

Modern Restaurant Management

JANUARY 28, 2022

The key objective is to show you can be trusted and explain what kind of food you serve. The name makes it clear what kind of food they serve: fried chicken and burgers. You can display images and descriptions of your food and advertise special offers. Let your customers know what’s unique about your food.

Social Media 528

Social Media Small Business Advertising Food Order 528

Modern Restaurant Management

MAY 14, 2020

With social distancing guidelines specifying six feet of distance between customers in essential businesses, and most states ordering stay-at-home and shelter-in-place mandates, many restaurants that previously focused only on exceptional dine-in experiences, or those that thrived on foot traffic, have been forced to shutter.

Customer Experience 558

Customer Experience Online Ordering Social Media Mobile Ordering 558

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging social media profiles. Another way to get local backlinks is from local news articles, food bloggers, or restaurant directories to boost your visibility in search results.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

SEPTEMBER 16, 2020

The marketing message has not changed drastically from food-based to safety procedures. Safety is the new variable that got added up along with the usual suspects pertaining to food. Pizza chains still getting orders via phone 70 percent of the time. Doordash with unique Zoom backgrounds.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

EATER

FEBRUARY 27, 2025

Photoillustration by Lille Allen; see below for full credits Every major fast-food chain, it seems, now has its own app promising deals, discounts, and a better diner experience overall. If you respond yes to the friendly cashier, youre asked to provide a code or other signifier, like your name, to help the worker identify your order.

Mobile Ordering 211

Mobile Ordering Loyalty Program Food Food Order 211

Modern Restaurant Management

SEPTEMBER 24, 2020

Even as restaurants reopen to some on-premise dining, takeout presents distinct advantages: Takeout can help make up for those “missing tables” resulting from social distancing requirements, even as it requires less of a restaurant’s biggest expense item: labor. Eating out, or taking out, is never just about the food.

Coupons 596

Coupons Social Media Online Ordering Customer Experience 596

Modern Restaurant Management

JANUARY 24, 2024

Spice Up Your Social Media Presence Want to connect with your patrons in the digital age? Include social media in your digital marketing strategy. Over half of the world’s population uses social media, interacting with an average of six platforms. Another option for personalization?

Loyalty Program 493

Loyalty Program Social Media Coupons Customer Experience 493

Modern Restaurant Management

OCTOBER 15, 2020

Whether customers are ordering direct via your site or through a third-party marketplace, it’s crucial to focus on building customer relationships when your employees aren’t the ones handing orders to customers. In a way, brands need to think of themselves as media companies. Facebook’s 1.62

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

Modern Restaurant Management

OCTOBER 12, 2022

Serve Special (Spooky) Food and Drinks. Do the same for your food menu and consider offering special party discounts to entice customers even more. Make sure the effort you’ve put into planning your Halloween party pays off by advertising sufficiently and strategically in the weeks leading up to the event.

Advertising 491

Advertising Social Media Food Truck Seasonal Menu 491

ChowNow

FEBRUARY 7, 2025

Consider market conditions: Shifts in the economy, rising food costs, and local competition can all impact how much you should invest in marketing. Promotions, local SEO, and social media ads can help bring more people through your door. Do you want to drive more online orders? Are you trying to increase foot traffic?

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Social Hospitality: Restaurants

JUNE 22, 2020

The image-based social network now has a revenue of approximately $6.84 The restaurant and food industry is one of the many to take advantage of the marketing opportunities Instagram offers. With 500 million active daily users, it’s no wonder Instagram rapidly became the go-to platform for the food industry. Plan Ahead.

Marketing 440

Marketing Social Media Advertising 2007 440

ChowNow

FEBRUARY 12, 2025

Today, customers rely on Google searches, online reviews, and social media to decide where to eat. Everything from food to labor is getting more expensive, which means restaurant margins are tighter than ever. A strong online presence means more visibility, more orders, and, ultimately, more revenue.

2025 195

2025 Marketing Email Marketing Operations 195

Restaurant Business

JUNE 13, 2025

billion and international food delivery service Deliveroo for $3.9 It will become part of DoorDash’s Commerce Platform, which offers things like websites and online ordering that are aimed at boosting restaurants’ first-party digital sales. It’s been a little over a month since DoorDash announced it was buying both SevenRooms for $1.2

Reservations 196

Reservations Leadership Advertising 2025 196

Modern Restaurant Management

DECEMBER 31, 2024

Participants reported continued food and labor cost increases, with 88 percent experiencing rising staff expenses, compared to 89 percent in last year’s annual survey, and 86 percent reporting an increase in food costs.

Franchise 221

Franchise Franchising 2024 Mobile Ordering 221

7 Shifts

OCTOBER 22, 2024

Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community. These create a unique experience that goes beyond just food and drink. Run targeted ads Location-based marketing boosts ad engagement by as much as 30%.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. Engagement on Social Media. Social media for your restaurant should not be overlooked while planning and exploring strategies to improve your restaurant's marketing strategy. The key is in the way they handle their social media.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

DECEMBER 21, 2020

If they don’t, all ads after the pandemic ends will be about digital ordering and delivery. Restaurant brands and independents have leaned heavily on email and social media to communicate with their best customers and guests during the pandemic. Digital advertising will become high priority.

2021 478

2021 Online Ordering Email Marketing Advertising 478

Modern Restaurant Management

MAY 21, 2020

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. You can save up on ingredients by discontinuing the more niche dishes that rarely get ordered. Offer Disposable Menus.

Social Media 539

Social Media Food Safety Cash Management Customer Service 539

Modern Restaurant Management

JANUARY 3, 2024

Let’s look at some of them: relaxing with a cup of coffee ordering food home strolling with a drink in the park holding a meeting hanging out with friends in the evening going to a concert taking photos for social media. A social media presentation is crucial. A social media presentation is crucial.

2024 520

2024 Social Media Customer Experience Events 520

Modern Restaurant Management

APRIL 30, 2021

Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Restaurants were harder hit than most because many food related businesses weren’t ready to transition to digital services. Reach Out to Local Foodies.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

AUGUST 6, 2020

Lastly, food cost should always be a consideration when making menu changes. Food cost is one of the key variables restaurants can manage on their P&L/ During these times, it’s important to evaluate which suppliers are offering deals and cut down on ingredients that are more expensive or low margin. Optimize Inventory.

Front of House 531

Front of House Inventory Food Safety Social Media 531

ChowNow

JANUARY 22, 2021

Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. In fact, diners who download restaurant apps order twice as often as diners who don’t, according to ChowNow internal data. Run an app only promotion.

Email Marketing 370

Email Marketing Mobile Ordering Social Media Download 370

The Restaurant Group

MARCH 23, 2025

Introduction Hey there, fellow food enthusiast! Ever noticed how ordering your favorite meal has become as easy as pie? That’s the magic of online food ordering systems. The benefits of online food ordering system go beyond convenience. No more waiting on hold or repeating your order multiple times.

Online Ordering 78

Online Ordering Food Order Ordering Loyalty Program 78

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering? What are they wearing?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

JANUARY 22, 2024

Using technology to facilitate contactless payments, online ordering, and quick table rotation can increase consumers’ satisfaction and loyalty. Also, consider providing curbside, takeout, or delivery services in addition to flexible and quick ordering and delivery alternatives, including online, phone, or in-app ordering.

Loyalty Program 453

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 453

Modern Restaurant Management

MAY 8, 2020

Marketing messaging must shift to encouraging already loyal customers to come out for contactless access to food, drive-through speediness or free delivery charges. 88 percent of consumers are cooking more meals at home since stay-at-home orders went into effect in March. Breaking down stats from the 700 surveyed consumers.

Marketing 442

Marketing Franchising Franchise Social Media 442

Modern Restaurant Management

OCTOBER 4, 2021

Fast food chain Carl’s Jr. But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. And color choice can directly impact that appeal — and even motivate the consumer to step in and order up.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Modern Restaurant Management

APRIL 14, 2020

As part of its ongoing coronavirus relief efforts, Cox Media , the advertising division of Cox Communications, is offering local restaurants free television advertising to assure patrons that they remain open for takeout and delivery services and share new hours of operation.

Online Ordering 530

Online Ordering Back of House Small Business Customer Service 530

ChowNow

SEPTEMBER 16, 2020

Today, amidst varying local regulations around social distancing, and a restaurant industry trying to stay afloat, diners remain unsure of which restaurants in their area are open and accepting orders. Bring in new diners with these strategies, including using multiple restaurant ordering channels. Create a digital menu.

Social Media 370

Social Media Online Ordering Mobile Ordering Download 370

ChowNow

SEPTEMBER 30, 2020

The math is simple: more orders over time equals more sales. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes. Use these 4 restaurant marketing ideas to boost repeat orders at your restaurant. to get them to order again.

Loyalty Program 397

Loyalty Program Marketing Email Marketing Social Media 397

Modern Restaurant Management

DECEMBER 30, 2020

After all, you knew that if you continued to offer hospitality-first service and quality food, you could count on seeing your customers within your four walls. Which part of town dominates online orders? Pre-pandemic, it’s likely that a good portion of your marketing efforts were focused on communicating with guests on site.

2021 563

2021 Marketing Food Safety Back of House 563

The Rail

MAY 22, 2025

Whether you present avant-garde cuisine or rustic comfort food, your brand voice should reflect the essence of your concept. This covers everything from the language on your menu to the tone of your social media captioning. Tip #3: Designing Visual Assets that Leave a Lasting Impression Your visuals speak before your food does.

Social Media 130

Social Media Front of House SEO Uniforms 130

Modern Restaurant Management

MAY 18, 2021

We bought gift cards for future use, donated to employee relief funds, and shared our favorite spots on social media. By August 2020, Americans reported ordering takeout 2.4 By August 2020, Americans reported ordering takeout 2.4 times a week, spending a total of $67 weekly since the start of the pandemic.

Delivery 421

Delivery Kitchen Safety Social Media Online Ordering 421

Modern Restaurant Management

JUNE 15, 2021

The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. Digitize Your Ordering Function and Enhance Your Presence. Just prior to the pandemic, off-premises orders accounted for 60 percent of restaurant engagements, according to a National Restaurant Association report.

Technology 508

Technology Loyalty Program Front of House Online Ordering 508