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Social Marketing: Insights from Meta’s Restaurant Summit

Modern Restaurant Management

Advertising for the Hungry Consumer Digital channels are playing their greatest role in shopping to date, and it’s well known that many diners are looking up restaurant menus before visiting. It’s no wonder that advertisers are interested in using the latest ad products we’ve brought to market. in ROAS 4. The result?

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How Fast-Food Apps Took Over The Drive-Thru

EATER

Photoillustration by Lille Allen; see below for full credits Every major fast-food chain, it seems, now has its own app promising deals, discounts, and a better diner experience overall. All of them promise a seamless experience to the fast-food customer. It can suggest new foods that you might like to try.

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Small But Mighty: How Independent Restaurants Win with Agility, Authenticity, and Community

Modern Restaurant Management

National chains bring with them the benefits of size: expansive advertising budgets, advanced technology, and nationwide name recognition. Some ideas: Work with schools beyond fundraisers: offer to host field trips where kids tour the kitchen, decorate desserts, or learn about food safety. Parents and staff will remember it.

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C-stores are stealing fast-food tactics. And fast-food customers

Restaurant Business

Continue to Site >>> Menu C-stores are stealing fast-food tactics. Not quite yet An easy way to bring bold Korean flavors to modern menus From BBQ to beverages, menus are seeing a lot of action Food C-stores are stealing fast-food tactics. Photo: Shutterstock Made-to-order food, value offerings, loyalty programs.

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McDonald's settles discrimination lawsuit with media mogul Byron Allen, maintains advertising relationship

Restaurant Business

Fast-food restaurant giant McDonald's resolved a four-year legal battle with The Weather Channel owner Byron Allen over advertising practices and agreed to continue ad purchases. Key insights for restaurant operators on navigating media partnerships and discrimination claims.

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Zaza Cuban Comfort Food goes for an all-day-diner vibe, but with great coffee

Restaurant Business

Photo courtesy of Zaza Cuban Comfort Food. Perez is now focused on building Zaza Cuban Comfort Food, a 10-unit regional chain in Central Florida with another six or seven expected to open in the next 18 months or so. Photo courtesy of Zaza Cuban Comfort Food. By Lisa Jennings on Aug. And that’s how Zaza was born in 2013.”

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A CHECKLIST TO RESTAURANT EXCELLENCE – Part One

Culinary Cues

Prepare delicious food, advertise, open your doors and collect the money. Let the plate of food take centerstage. [] DECENT SILVERWARE, CHINA, AND GLASSWARE: Invest in the frame and tools for your food and beverage and make sure it fits the concept and the price point. AS others would view it…how hard can it be?