Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021.

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Marketing Email Marketing Loyalty Program Point of Sale 508

ChowNow

JANUARY 22, 2021

Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. In fact, diners who download restaurant apps order twice as often as diners who don’t, according to ChowNow internal data. Market your restaurant app via email.

Email Marketing 370

Email Marketing Mobile Ordering Social Media Download 370

ChowNow

APRIL 4, 2025

Instead of giving up control to outside platforms, some restaurants are shifting to a more direct approach: first-party ordering. This means customers place orders through your own website or appnot a third-party platform. First-Party vs. Third-Party Ordering: Whats the Difference? What is third-party ordering?

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7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Aside from paid advertising, ranking high in local organic search results is critical. Email Marketing.

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Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

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Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?

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Loyalty Program Mobile Ordering Dietary Restrictions Social Media 454

ChowNow

JANUARY 6, 2021

Invest in the right online ordering platform. Online ordering became a vital lifeline for restaurants at the peak of the COVID-19 pandemic. Even long after the pandemic has ended, consumers will continue to use online ordering to patronize their favorite restaurant. Protect your brand with a mobile app. .

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2021 Mobile Ordering Online Ordering Download 370

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Ninety-five percent of Americans and 87 percent of those in the UK noted they often ordered take-out before stay-at-home orders began.

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2020 Mobile Ordering Loyalty Program Food Safety 493

The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales.

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7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized online ordering app for restaurants.

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Modern Restaurant Management

SEPTEMBER 30, 2020

More than half of survey respondents said they will order more than usual, with only one in 10 saying less than usual. Followed (not surprisingly) by restaurants and delivery drivers following proper safety protocols, price, and ease of ordering from the restaurant. Most Important safety initiatives.

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ChowNow

MARCH 25, 2020

Customers can prepay a membership fee to join — 100% of which goes directly to you — and in return they get a discount on orders for the coming year when they order Direct from your restaurant, either through your website or mobile app. . In turn, they’ll get a perk whenever they order. . How much does it cost?

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Loyalty Program Mobile Ordering Email Marketing Online Ordering 397

7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. ChowNow ChowNow is a customized online ordering app for restaurants.

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Modern Restaurant Management

APRIL 2, 2020

Rally for Restaurants is a grassroots movement built to support local restaurants and stimulate cash flow by encouraging consumers to order takeout and delivery so the foodservice community can count on the income to keep their businesses running. Toast’s public directory of participating restaurants across the U.S. restaurants.

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Employee Relations Healthcare Online Ordering Customer Service 517

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Email Marketing: Beyond Newsletters Segment your email list based on preferences. If a diner always orders vegan dishes, they should receive updates on vegan specials.

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Marketing SEO Email Marketing Mobile Ordering 195

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. One of the easiest ways is via your online orders – if it’s set up correctly. Social media is an opportune place to market your restaurant.

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Marketing Email Marketing Social Media Online Ordering 195

Modern Restaurant Management

DECEMBER 23, 2019

Who can blame you for wanting a small slice of such a big market? Customers should experience your brand consistently whether they’re on social media, a mobile delivery app, your website or in your restaurant. After all, your customers will blame you, not the delivery service, if their orders are messed up.

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The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! By scanning the code, customers can access the restaurant's digital menu and place orders without physical contact or interaction with staff. This reduces the risk of spreading germs and viruses.

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Social Media Email Marketing Front of House Customer Experience 278

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. This means email marketing for your restaurant is more important than ever. Let’s look at the most effective email marketing subject lines for restaurants.

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Modern Restaurant Management

SEPTEMBER 26, 2024

The more technology expands consumers’ options, the further people are led to believe that they want their orders to be as individual as they are. When they order from the menu, make it easy for them to make as many changes as possible when they order. These are all easily gathered data points from online orders.

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Online Ordering Mobile Ordering Customer Experience Email Marketing 221

ChowNow

JANUARY 6, 2022

Invest in the right online ordering platform. Online ordering became a vital lifeline for restaurants at the peak of the COVID-19 pandemic. Even long after the pandemic has ended, consumers will continue to use online ordering to patronize their favorite restaurant. Protect your brand with a mobile app. .

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2022 Mobile Ordering Online Ordering Download 195

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. A mobile app in particular allows customers to create a profile, track their rewards, get exposed to the brand more frequently, and, most importantly, receive new offers.

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Loyalty Program Marketing Social Media Mobile Ordering 284

EATER

FEBRUARY 1, 2021

One of the first things Sylvan Mishima Brackett did after the mayor of San Francisco issued a lockdown order in March was walk a few blocks to a local Best Buy to buy a phone. One person called 60 times to place an order, only to be greeted by one busy signal after another. Brackett tried a few setups looking for the right fit.

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7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back. a boycott).

Marketing 195

Marketing 2024 Email Marketing Social Media 195

ChowNow

JANUARY 17, 2020

As you cross items off your checklists and get ready for the big day, you’ll also need to prepare to market your business and connect with your guests. This is why branded, commission-free online ordering will be instrumental as you open your doors. . Gather valuable marketing data to grow your budding customer base.

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Online Ordering Mobile Ordering Email Marketing Food Order 195

ChowNow

AUGUST 8, 2019

It’s not surprising that in the age of online ordering, pizzerias are uniquely poised to profit. Online ordering grows order volume and size , increases revenue, boosts efficiency , and fosters customer loyalty. However, you’re also probably all too familiar with the hefty online ordering fees (up to 40% of each order!)

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Next Restaurants

JUNE 30, 2020

Advertise & Promote Your Restaurant on Social Media. According to a report by marketing research firm Nielsen, there has been a 15% increase in social media app usage since the pandemic. So, save on your marketing budget and use social media marketing tools for best results on social media. .

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Social Media Email Marketing Online Ordering Food Safety 164

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.

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Loyalty Program Mobile Ordering Airlines Merchandise 148

Modern Restaurant Management

FEBRUARY 28, 2020

Hunter sees potential for future expansion, but considers San Diego the ideal market for launch given its annual visitor count of 35.8 As added incentive, special deals will be announced each week on Twitter and through Jersey Mike’s email club. million who spend $11.5 billion on average. Zagat debuted Zagat Stories.

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Coaching Point of Sale Customer Experience Retail 419

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Use your email database. Prioritize local SEO.

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Marketing Social Media Mobile Ordering Email Marketing 88

Restaurant365

JANUARY 27, 2022

While many restaurants offer touchless menus as a simple replacement for a paper menu, with orders made with a server at the table, some digital menu tools have added more advanced features such as pre-ordering before diners arrive at a restaurant, ordering through the digital menu, and payment processing. Streamline Operations.

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Mobile Ordering Social Media Customer Experience Online Ordering 148

Restaurant Engine

SEPTEMBER 23, 2020

This is a common problem for both new and established restaurants, and it all comes down to marketing. In this article, let’s look at 2020 restaurant marketing trends for your best year yet, and so you don’t have to ask, “Where are my diners?”. Have Someone Dedicated to Marketing. tweet this). Offer a Wi-Fi Exchange.

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2020 Marketing Email Marketing Social Media 94

Lavu

APRIL 15, 2020

With the right restaurant gift card marketing campaign, you can stave off the revenue losses during COVID-19 pandemic mandates. Right now, it’s time to give back to your loyalty members by reaching out via email and your loyalty app. Take photos of your staff, still working on fulfilling delivery and curbside orders.

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Dine-in Loyalty Program Point of Sale Mobile Ordering 113

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. You may also like our article on why more producers don’t market their own coffee. It’s an industry that was born from marketing, rather than consumer demand.”

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Consumer Goods Sustainability Email Marketing Café 183

Indoor Media

NOVEMBER 4, 2021

You can try these restaurant marketing ideas to spread the word about your takeout business and reach more potential customers. 3 Marketing Basics for Your Takeout Business As a restaurant owner, you can rely on a guide to restaurant marketing to help you. You can also use them on your receipts.

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Loyalty Program Email Marketing Social Media Advertising 78

Restaurant365

JULY 24, 2020

Shelter-in-place orders, dine-in restrictions and diners’ hesitation to eat out have combined to prompt restaurants to shift their focus to takeout and delivery. Sometimes called a virtual restaurant, virtual kitchen or cloud kitchen, a ghost kitchen is a food-service business that serves customers exclusively through online orders.

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Front of House Online Ordering Kitchen Safety Customer Service 147

Restaurant Engine

OCTOBER 28, 2020

Highlight and advertise your food truck with your website hub. Whether you’re just starting your food truck, or you’ve been around awhile a website is a pivotal piece in your marketing arsenal. 3: Marketing Hub. With a strong marketing strategy, your website is the central piece. It can house your email sign up form.

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Food Truck Social Media Mobile Ordering Food 78