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Restaurant Market Research: Ultimate Guide to Market Analysis

7 Shifts

Consistency in delivery times and product freshness is crucial in maintaining a positive customer experience. Consider the channels you'll use to reach potential customers, such as social media, local advertising, or community events. If your supplier falters, it could impact your reputation and customer satisfaction.

Marketing 370
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Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Modern Restaurant Management

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 508
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Tips for Keeping Restaurants Afloat as COVID Cases Spike

Modern Restaurant Management

In fact, as digital platforms have become more prominent during the pandemic for ordering takeout and delivery, restaurants can use the time their customers spend on their smart phones to their advantage. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

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Three Ways for Restaurants to Boost Digital Customer Experiences Now

Modern Restaurant Management

Some restaurants with take-out or delivery options have stayed open, but may have shifted to limited menus, or are running on skeleton crews if employees are unable to work due to ill family members or lack of childcare. This isn’t just about ensuring a website looks nice. Evaluate and Shift Your Ad Spend.

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Optimize Local SEO for Your Restaurant

Modern Restaurant Management

Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. Unlike other advertising types, local SEO offers lasting results, meaning your business can continue to attract new customers for months or even years after implementing your local SEO strategy.

SEO 507
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Future of Food Delivery

Goliath Consulting

The coronavirus crisis has challenged restaurants to rethink the way they deal with food delivery for good. Larger franchises have offered free delivery (McDonalds, Applebee’s, IHOP, Panera Bread, Wingstop and Chipotle Mexican Grill, among many others) to accommodate decreasing on-premise sales (1).

Delivery 269
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How Do Restaurants Benefit From First-Party Ordering?

ChowNow

For a long time, third-party delivery apps seemed like the easiest way to get your restaurant online and in front of new customers. This means customers place orders through your own website or appnot a third-party platform. With first-party, customers place orders directly through your restaurants own website or branded mobile app.

Ordering 195