Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

The Rail

APRIL 4, 2023

When it comes to video marketing for your restaurant on social media, there are a myriad of tips, tricks, topics, and trends that you can implement as soon as today in order to leverage your audience and turn it into a sea of loyal, cash-paying patrons. alone, part of the equation is knowing where your customers spend their time.

Social Media 264

Social Media Front of House Advertising 2022 264

Modern Restaurant Management

NOVEMBER 24, 2020

Using the off-season to plan and improve your business product or service offerings can help you flourish during the busy season. Does your dining room layout need a social distance inspired layout? If competitors are easier to find and communicate with, your business could lose customers quickly.

Cash Management 576

Cash Management Social Media Seasonal Menu Food Truck 576

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. Here are their insights. That tables are too close.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Restaurant Business

JULY 2, 2025

A few years ago, nobody knew what yuzu or dragon fruit was, but now it’s all over social media. At the same time, Kahn was working on revamping the simple syrups, developing them in house and creating flavors like habanero, ginger and lavender to add complexity and more customization to the margarita lineup.

Fast Casual 240

Fast Casual Beverage Back of House Leadership 240

Goliath Consulting

SEPTEMBER 6, 2021

It’s now the standard that business owners use social media to promote their businesses. Restaurant owners, especially, must be focused on marketing their products on social media. Social media is an important influence on a consumer’s buying decisions. Build your social media presence.

Social Media 243

Social Media Marketing Influencer Customer Service 243

Modern Restaurant Management

MAY 14, 2020

Ensuring a positive digital customer experience entails optimizing various channels and technological infrastructure to improve how customers navigate a restaurant’s online persona. Creating Digital Customer Experiences: Three Best Practices. This isn’t just about ensuring a website looks nice.

Customer Experience 558

Customer Experience Online Ordering Social Media Mobile Ordering 558

7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. To do so, you must have an optimized website and engaging social media profiles. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

OCTOBER 15, 2020

Whether customers are ordering direct via your site or through a third-party marketplace, it’s crucial to focus on building customer relationships when your employees aren’t the ones handing orders to customers. Are We Engaging with Customers Often Enough? Do We Own Our Customer Data?

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

Modern Restaurant Management

MARCH 30, 2022

Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Automating customer service tasks helps to improve the customer experience. Improving customer service. Benefits of Workflow Automation.

Front of House 450

Front of House Social Media Email Marketing Point of Sale 450

Modern Restaurant Management

OCTOBER 22, 2021

Seventy-two percent of people choose a restaurant based on comments and images shared by others on Facebook, according to a study by Social Media Monthly. Those stats demonstrate the power and influence of social media. This article will explore seven tips on using Facebook Ads to increase your market share of customers.

Social Media 493

Social Media Advertising Events Customer Experience 493

Goliath Consulting

DECEMBER 7, 2021

Social media continues to be one of the best marketing channels of the century. Social media is an essential component of many brands’ marketing strategies. 90% of marketers say that social media marketing has increased their business exposure. User-generated content vs. Traditional advertisements.

Social Media 243

Social Media Marketing Email Marketing 2022 243

Modern Restaurant Management

NOVEMBER 29, 2023

There is more to success in the competitive restaurant business than just great food and service. Cultivating a positive brand image, building customer affinity and differentiating from the competition are essential components of any forward-thinking business strategy. That’s where public relations comes in.

Social Media 493

Social Media Employee Relations Food Safety Customer Service 493

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

SEPTEMBER 24, 2020

Even as restaurants reopen to some on-premise dining, takeout presents distinct advantages: Takeout can help make up for those “missing tables” resulting from social distancing requirements, even as it requires less of a restaurant’s biggest expense item: labor. Delight Your Customers. Make Takeout a Social Event.

Coupons 596

Coupons Social Media Online Ordering Customer Experience 596

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas. The pandemic has shifted the priorities of customers when it comes to the businesses they patronize.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Restaurant Business

JUNE 13, 2025

Photo: Shutterstock San Francisco-based delivery service DoorDash announced Friday that it has completed its purchase of SevenRooms, a New York-City-based reservations and marketing platform for restaurants. billion and international food delivery service Deliveroo for $3.9 billion, both in cash.

Reservations 210

Reservations Leadership Advertising 2025 210

Modern Restaurant Management

JANUARY 24, 2024

To capitalize on this momentum, here’s how to use QR codes as part of your recipe for creating brand awareness and improving customer experience. Spice Up Your Social Media Presence Want to connect with your patrons in the digital age? Include social media in your digital marketing strategy.

Loyalty Program 493

Loyalty Program Social Media Coupons Customer Experience 493

Modern Restaurant Management

MAY 21, 2020

The news may raise concerns for both customers and operators alike because it’s no secret just how contagious COVID-19 can be in public places. With less inventory and even fewer customers coming in, we recommend that you widen your margins and revamp your offerings. Offer Safe and Contact-Free Services.

Social Media 539

Social Media Food Safety Cash Management Kitchen Safety 539

ChowNow

FEBRUARY 12, 2025

By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

FEBRUARY 12, 2024

The challenge then becomes finding and purchasing a new domain name appropriate for the restaurant, updating all of the collateral branding pieces, online listings, social media, (possibly email accounts) and starting from scratch with SEO. Social Media Platforms Make sure you are granted access to any existing social media accounts.

Social Media 454

Social Media SEO Online Ordering Website Management 454

EATER

FEBRUARY 27, 2025

All of them promise a seamless experience to the fast-food customer. How apps became the modern-day loyalty program The mobile app trend in fast food kicked off in earnest in 2009, when Starbucks introduced the first ever mobile app to allow customers to pay for coffee with their phones. He wants the path of least resistance.

Mobile Ordering 206

Mobile Ordering Loyalty Program Food Food Order 206

7 Shifts

OCTOBER 22, 2024

Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community. It helps allocate resources directly to those who are most likely to become loyal, repeat customers.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

OCTOBER 3, 2023

Ray Kroc, McDonald’s Founder/Fast Food Innovator, said it best, “Look after the customer and the business will take care of itself.” You have to be able to adapt, evolve and ignite areas of the business with customers always being at the forefront of decisions being made. ” This business is all about people.

Social Media 443

Social Media Customer Experience 2009 Customer Service 443

Modern Restaurant Management

DECEMBER 10, 2021

While your restaurant may feature a diverse menu, delicious food, a great ambiance, and excellent customer service, you will still struggle to build a customer base without promoting it. The fact is that running a successful restaurant is more than just offering good food and good service. Emphasize Best-Selling Items.

Marketing 567

Marketing SEO Front of House Website Management 567

Modern Restaurant Management

DECEMBER 31, 2024

How leaders meet these needs will become increasingly important, as nearly half of respondents said third-party delivery services account for between 11 percent and 30 percent of revenue. Cottage cheese had a social media-fueled renaissance. But this trend wasn't just seen on social media. Coincidence?

Franchise 221

Franchise Franchising 2024 Mobile Ordering 221

Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace. Convenience: Simplified Dining Experiences Convenience is really what modern customers look for in a restaurant experience.

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. Assume a customer discovers your website but cannot identify where you are located or how to contact you. Suppose a customer goes to a search engine like Google or Google News API and types in 'Find local restaurants near me.' Loyalty Rewards.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

APRIL 11, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine connected with Kadecia Ber, Yelp’s advertising trends expert and director of enterprise solutions Why do you feel these brands resonate with diners? Did you notice any similarities in these Challenger brands? What can other brands learn from these results?

Social Media 466

Social Media Small Business Customer Service Customer Experience 466

Modern Restaurant Management

OCTOBER 9, 2020

As a result, now more than ever, it is good practice for retailers across the country to focus on prioritizing the health and safety of their employees and customers alike—doing things like installing partitions, reducing store capacity, switching to contactless menus and payments, mandating masks, and disinfecting pens.

Online Ordering 474

Online Ordering Email Marketing Social Media Retail 474

Modern Restaurant Management

JUNE 18, 2020

The rapidly-shifting cultural and social trends are challenging for all types of business, but it can be particularly frustrating for established businesses that were enjoying success up until recent events. These insights can help you to streamline your services and operations, as well as your marketing. Creativity. Flexibility.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Which is where your restaurant marketing plan comes in.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

DECEMBER 30, 2020

While there is no single answer as to how best to do so, if we look back at the pandemic’s impact thus far, it’s clear that the ability to effectively pivot offerings and communicate with your customers is critical to a restaurant’s survival. Be Transparent About Safety. Think Beyond Your Four Walls. Quality Over Quantity.

2021 563

2021 Marketing Food Safety Back of House 563

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. ” The idea behind local SEO is to ensure that your business appears in search results when people are looking for products or services related to your company in your area.

SEO 507

SEO Website Management Email Marketing Online Ordering 507

Modern Restaurant Management

NOVEMBER 1, 2022

Half of respondents say they are eating out less at full-service restaurants than they did six months ago and they fear their financial future with the economy and inflation listed as major concerns. This can be unique benefits such as live music, festive menus, charity donations, or small gifts at the end of the meal.

Fine Dining 473

Fine Dining Seasonal Menu Social Media 2022 473

Modern Restaurant Management

JANUARY 21, 2021

However, DRV codes differ from your traditional QR code, as they are embedded in digital and video mediums, like TV screens, digital billboards and social media pages. Social Distancing Solution. While the QR code has been invaluable in the move to contactless service, it has one big flaw. Attracting Customers.

Advertising 348

Advertising Social Media Technology Customer Experience 348

Modern Restaurant Management

JANUARY 9, 2024

First, run a self-assessment of your business by determining: Restaurants offer both a product and service. Each pose their own benefits and challenges in crafting an experience your customers would want to gravitate to. What stage of growth are you in and do you have the budget to fund traditional advertising?

Employee Relations 484

Employee Relations Small Business Advertising Customer Experience 484