Indoor Media

JANUARY 18, 2021

If you’re wary of coupon advertising — don’t be. Coupon advertising is one of the easiest ways to get new customers in the door and promote brand familiarity. They’re also a careful balance of targeting, so you’ll need to hone in on exactly who you’re trying to advertise to. Coupons Generate a Profit…If You Do It Right.

Coupons 148

Coupons Advertising Point of Sale Loyalty Program 148

Next Restaurants

SEPTEMBER 1, 2020

Restaurants can gain insights from examining their advertising options to improve their visibility on and offline. Be innovative to solve your problems and that of your customers. Advertising and marketing costs should be built into your restaurant business as a matter, of course. Brand Reputation & Personalized Engagement.

Advertising 125

Advertising Marketing Social Media Email Marketing 125

7 Shifts

MAY 23, 2024

Food cost percentage When deciding how much to price your menu items, TouchBistro advises keeping the food cost percentage anywhere between 20% and 40%. For example, if you notice that some of your customers don't eat the vegetables you serve as a "side dish" for your meals, you can make it optional or an add-on.

Point of Sale 222

Point of Sale Seasonal Menu Food Supply Cash Management 222

7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. Assume a customer discovers your website but cannot identify where you are located or how to contact you. Suppose a customer goes to a search engine like Google or Google News API and types in 'Find local restaurants near me.' Email Marketing.

Marketing 398

Marketing Loyalty Program Email Marketing Social Media 398

Modern Restaurant Management

MAY 15, 2024

Long lines do not have to scare customers away, however: 91 percent of diners who say they would skip or leave the line if there were too many cars also say they would be more likely to stay if they previously experienced speedy drive-thru service at the same restaurant. In what ways are customer’s post-pandemic needs shifting?

Mobile Ordering 144

Mobile Ordering Customer Service Customer Experience Technology 144

Modern Restaurant Management

MAY 15, 2024

Long lines do not have to scare customers away, however: 91 percent of diners who say they would skip or leave the line if there were too many cars also say they would be more likely to stay if they previously experienced speedy drive-thru service at the same restaurant. In what ways are customer’s post-pandemic needs shifting?

Mobile Ordering 132

Mobile Ordering Customer Service Customer Experience Technology 132

Indoor Media

APRIL 26, 2021

These same ads can also link users directly to your website, menu, or appointment book, so they are something to experiment with, but only if you’re ready to cash in on one big promotion. The strength of Facebook Ads is they use all the information people have put into their personal Facebook profiles to target potential customers online.

Advertising 78

Advertising Social Media Coupons Customer Service 78

The Restaurant Times

MARCH 17, 2023

Vying for customers, then, has to be incredibly creative to stand out. The purpose of this strategy is to attract customers to your restaurant. The problem, though, is that restaurant marketing strategies can take a lot of different shapes, and only some tactics will appeal to every customer. Read along!

Advertising 52

Advertising Email Marketing Loyalty Program Social Media 52

Indoor Media

JANUARY 8, 2021

When we say “Nail Salon Menu,” we’re talking about your salon’s list of services. Building a list is about providing information to your current and potential customers in a clear, accessible format so that they can make informed buying decisions. Think back to the “take out” menus you’ve seen at restaurants.

Menu 78

Menu Coupons Social Media Advertising 78

7 Shifts

JANUARY 31, 2024

This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience.

Management 398

Management Management Kitchen Safety Front of House 398

Modern Restaurant Management

MAY 16, 2023

In today's fast-paced world, quick-service restaurants (QSRs) are constantly looking for ways to attract new customers while keeping their existing ones happy. By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions.

Loyalty Program 150

Loyalty Program Seasonal Menu Advertising Customer Experience 150

Indoor Media

FEBRUARY 3, 2021

Today, customers are dining out in an entirely different way. One way to get these customers back in the door is to offer your own delivery service, but we understand that’s not always possible. Today, research shows that roughly 93% of customers view a restaurant’s menu before dining with them. Delivery Platforms.

Menu 78

Menu Marketing Coupons Advertising 78

Indoor Media

OCTOBER 4, 2021

Google My Business (GMB) is a free Google service intended for local businesses. Here are the best ways to take full advantage of your Google My Business account, increase web traffic, attract potential customers, and boost lead conversions. What is a Google My Business Listing?

Advertising 78

Advertising Social Media Website Management Email Marketing 78

SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. For months, Cohen has been using Marketing Assist, an automated marketing tool that creates customized email, Facebook, and Google marketing campaigns.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

7 Shifts

FEBRUARY 8, 2024

ChowNow ChowNow is a customized online ordering app for restaurants. When you sign up for either the monthly or annual plan, the ChowNow team will build an iPhone app tailored specifically to your business and made available via the iTunes App Store, free for your customers to download and enjoy. Apple | Android 4.

Operations 367

Operations Management Management Mobile Ordering 367

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Which is where your restaurant marketing plan comes in.

Marketing 420

Marketing 2020 SEO Loyalty Program 420

Lavu

NOVEMBER 1, 2023

It’s also crucial to make sure your menu is optimized for delivery, so that the food still tastes amazing when it arrives. Offering a smaller menu that travels well and packaging everything nicely can make the customer experience even better. By offering delivery, restaurants can reach more customers and make more money.

Delivery 166

Delivery Food Online Ordering Mobile Ordering 166

7 Shifts

FEBRUARY 8, 2024

ChowNow ChowNow is a customized online ordering app for restaurants. When you sign up for either the monthly or annual plan, the ChowNow team will build an iPhone app tailored specifically to your business and made available via the iTunes App Store, free for your customers to download and enjoy. Apple | Android 4.

Operations 353

Operations Management Management Mobile Ordering 353

Modern Restaurant Management

JANUARY 24, 2024

The technology allowed patrons to bypass physical menus and access digital menus instead, lowering the risk of spreading the virus. But QR codes offer much more than a pathway to a menu on our phones. Customers can choose the content they’d like to see before being redirected to their final destination.

Loyalty Program 193

Loyalty Program Social Media Coupons Customer Experience 193

Modern Restaurant Management

APRIL 11, 2024

To delve more into the results, Modern Restaurant Management (MRM) magazine connected with Kadecia Ber, Yelp’s advertising trends expert and director of enterprise solutions Why do you feel these brands resonate with diners? Did you notice any similarities in these Challenger brands? What can other brands learn from these results?

Social Media 182

Social Media Small Business Customer Service Customer Experience 182

Next Restaurants

MAY 8, 2024

This is a struggle for about 80% of restaurateurs worldwide, as they understand customer preferences and deal with higher food costs and fierce competition. From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers.

Loyalty Program 106

Loyalty Program Social Media Point of Sale Online Ordering 106

Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace. Convenience: Simplified Dining Experiences Convenience is really what modern customers look for in a restaurant experience.

Loyalty Program 164

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 164

Modern Restaurant Management

MAY 8, 2024

Operators must weigh guest acceptance while making strategic decisions about integrating automation at many restaurant touch points, according to Software Advice’s 2024 Automated Customer Experience Survey. Automated technology can help businesses cut costs and give customers the experiences they want.

Front of House 188

Front of House Mobile Ordering Customer Service FOH 188

Xtra Chef

FEBRUARY 5, 2020

Menu pricing can seem daunting. To start, it’s a numbers game that involves calculating plate cost and a target menu price. But successful menu pricing is so much more than this. In this post, you’ll learn how to price a menu by considering all factors that determine your position on a price continuum.

Pricing 102

Pricing Menu Point of Sale Customer Service 102

Indoor Media

JANUARY 16, 2019

Which is why just about every restaurant either considers offering or actually runs special discounts through coupon advertising. Did you notice we said coupon advertising ? On one hand, sales can increase from new visitors and repeat customers. So how do you know if coupons are a good idea for advertising your restaurant?

Coupons 78

Coupons Advertising Email Marketing Seating 78

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. ” The idea behind local SEO is to ensure that your business appears in search results when people are looking for products or services related to your company in your area.

SEO 199

SEO Website Management Email Marketing Online Ordering 199

Modern Restaurant Management

NOVEMBER 29, 2023

There is more to success in the competitive restaurant business than just great food and service. Cultivating a positive brand image, building customer affinity and differentiating from the competition are essential components of any forward-thinking business strategy. That’s where public relations comes in.

Social Media 193

Social Media Employee Relations Food Safety Influencer 193

Modern Restaurant Management

APRIL 28, 2022

One-fifth of consumers rate menu price as poor. Menu cost is seen as a detractor for those living in rural areas, Asians, and the unvaccinated. While many express general satisfaction with the customer service received at restaurants, certain segements of consumers are reporting issues.

Food Supply 184

Food Supply Magazine Advertising 2022 184

Culinary Cues

MAY 20, 2020

What precautions need to be in place to protect our staff and customers? Will customers return, or will they shy away from any contact with groups of people? Profits are slim, employees may be reluctant to return, the fear of the virus is looming, the food distribution system is heavily bruised, and customers are cautious.

Kitchen Safety 336

Kitchen Safety Customer Experience Customer Service Education 336

Modern Restaurant Management

APRIL 26, 2024

Customers now want to see what’s in their food and have the option to adjust meals to fit their dietary needs. Restaurants can meet this expectation with modern POS systems that show detailed menu information, including what allergens dishes may contain. When customers pay and note their dietary needs, the kitchen gets an alert.

Dietary Restrictions 98

Dietary Restrictions Allergens Point of Sale Customer Experience 98

Modern Restaurant Management

NOVEMBER 30, 2022

During this time, millions of Americans scanned these matrix barcodes on their mobile devices, as they were featured on business cards, billboards, trade show booths, movie posters, and a variety of advertisements spanning all industries. Protect Your QR Code Advertisements. Encourage Customers to Use Their Smartphone Cameras.

Hospitality 178

Hospitality Download Website Management Customer Service 178

The Restaurant Times

JUNE 21, 2022

Are you rolling out a new menu? Because this is the perfect opportunity to attract new customers and excite your existing customer base with something new. . Marketing and advertising are some of the most crucial activities to boost your restaurant’s success. How To Market Your Restaurant’s New Menu And Pricing.

Pricing 52

Pricing Menu Marketing Social Media 52

Modern Restaurant Management

NOVEMBER 1, 2022

Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. “Unique offerings to help separate from the competition may be helpful.

Fine Dining 186

Fine Dining Seasonal Menu Social Media 2022 186

7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. In 2019, diners spent $81.30 on average during Sunday's game. But how do you stand out?

Specials 195

Specials 2023 Social Media Email Marketing 195

7 Shifts

OCTOBER 31, 2022

Speak to what sets you apart from the pack, what food you'll serve, the service style (fast-food, fast casual, fine dining, etc.) Sample Menu. You don't, by any means, have to have a menu ready to go. A sample menu can go a long way in helping a potential investor imagine themselves eating at your restaurant.

Point of Sale 398

Point of Sale Back of House Document Download 398

Indoor Media

SEPTEMBER 26, 2017

That means you have to find ways to get new customers through the door. What is the best restaurant advertising campaign you can run? Traditional advertising tends to have a broad reach. Here are 5 restaurant advertising ideas you can use locally for a higher return on investment. Custom-Printed Receipts.

Advertising 78

Advertising Coupons Email Marketing Social Media 78

Modern Restaurant Management

FEBRUARY 10, 2023

Why You Need a Restaurant Website Digital marketing is crucial to restaurant growth because most diners aren’t just looking up information on your website, they’re also examining your menu online. Some 84 percent of diners always or often look up a restaurant menu ahead of time — a big jump from the 59 percent in 2017.

Social Media 193

Social Media Mobile Ordering Email Marketing Online Ordering 193