ChowNow

APRIL 4, 2025

For a long time, third-party delivery apps seemed like the easiest way to get your restaurant online and in front of new customers. Instead of giving up control to outside platforms, some restaurants are shifting to a more direct approach: first-party ordering. First-Party vs. Third-Party Ordering: Whats the Difference?

Ordering 195

Ordering Online Ordering Mobile Ordering Customer Experience 195

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. However, it’s best to understand how cost-effective your current customer acquisition efforts are before dedicating resources to it.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

7 Shifts

OCTOBER 22, 2024

With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. If your website isn’t optimized for mobile, you could be losing out on potential customers.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

JANUARY 6, 2022

The restaurant industry has survived nearly two years of the global pandemic, adapting to ensure they provide the best possible experience for new and returning customers. Online Ordering: How Gift Cards are an Essential Piece of the Process. Customers are craving convenience, now more than ever.

2022 493

2022 Online Ordering Loyalty Program Customer Experience 493

The Restaurant Group

MARCH 23, 2025

Ever noticed how ordering your favorite meal has become as easy as pie? That’s the magic of online food ordering systems. They’ve not only spiced up our dining experiences but also served up a platter of benefits for restaurants. The benefits of online food ordering system go beyond convenience.

Online Ordering 78

Online Ordering Food Order Ordering Loyalty Program 78

EATER

OCTOBER 21, 2024

The tool from the East Coast vegan chain — a digital take on a split-flap mechanical display that appears on its website and in the chain’s ordering app — estimates the amounts of water, land, CO2, and oil saved by eating vegan burgers. The “ PLNT Impact Tracker ” on PLNT Burger’s website wants you to think about what you’re eating.

Sustainability 326

Sustainability Sourcing Consumer Goods Seasonal Menu 326

Modern Restaurant Management

SEPTEMBER 24, 2020

According to Morgan Stanley estimates, online delivery is set to grow from $260 billion in 2017 to $325 billion in 2020 – and possibly $470 billion by 2025. Delight Your Customers. And be sure to include napkins with every order to promote good hygiene. Deliver a Great Experience. Naturally Cut Out the Waste.

Coupons 596

Coupons Social Media Online Ordering Customer Experience 596

ChowNow

FEBRUARY 12, 2025

By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

FEBRUARY 10, 2020

A restaurant’s brand identity is the cumulative effect of what your guests see, taste, smell, feel and hear at your restaurant, online, and in the world at large. A restaurant’s brand identity is the cumulative effect of what your guests see, taste, smell, feel and hear at your restaurant, online, and in the world at large.

2020 555

2020 Uniforms Online Ordering Design 555

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. An app-first experience for restaurant chains.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

JULY 14, 2021

Despite many stores wanting to actually recruit candidates from their most loyal customers, they don’t apply the same consumer marketing strategies to attracting candidates. experience already). Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content.

Recruiting 531

Recruiting Hiring Marketing Advertising 531

Modern Restaurant Management

APRIL 14, 2020

The National Restaurant Association launched an industry grassroots education and engagement resource available online at RestaurantsAct.com. This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners. Its experience providing small businesses with loans means any U.S.-based

Online Ordering 530

Online Ordering Back of House Small Business Customer Service 530

Modern Restaurant Management

FEBRUARY 12, 2020

DoorDash, Grubhub and Uber Eats are among the most popular third-party ordering (“TPO”) platform services on the market, which tout online ordering and delivery solutions to restaurant owners across the country. With some TPO services, restaurants only pay a pre-set delivery amount once an order is placed.

Ordering 454

Ordering Online Ordering Customer Service Customer Experience 454

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. First, it's an effective way to attract local customers who are looking for restaurants. Keep your profile updated to engage your customers. What Is Local SEO?

SEO 507

SEO Website Management Email Marketing Online Ordering 507

Modern Restaurant Management

JANUARY 24, 2024

To capitalize on this momentum, here’s how to use QR codes as part of your recipe for creating brand awareness and improving customer experience. Customers can choose the content they’d like to see before being redirected to their final destination. Up the personalization ante by providing QR code ordering.

Loyalty Program 493

Loyalty Program Social Media Coupons Customer Experience 493

Modern Restaurant Management

AUGUST 7, 2024

One way to avoid this is by following an 'always-on'approach to marketing that focuses on attracting new customers, increased repeat business, and overall brand awareness. "You want to advertise where your customers are already looking. A balanced mix of online marketing and local marketing is ideal. "Make

Marketing 471

Marketing Email Marketing Social Media Coupons 471

Modern Restaurant Management

DECEMBER 21, 2020

Based on necessity and a will to survive, restaurants in every sector of the industry have been pivoting to meet customer expectations. All restaurants will need to understand their consumer and know the new customer journey better than ever before. Digital advertising will become high priority.

2021 478

2021 Online Ordering Email Marketing Advertising 478

ChowNow

MAY 30, 2025

When business slows down, its easy to blame the season, the weather, or people not going out like they used to, but sometimes all customers need is a good reminder or the right reason to show up again. Are you trying to increase your direct online ordering ? Encouraging repeat visits from loyal customers?

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace.

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

7 Shifts

OCTOBER 22, 2024

89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. Whether through supporting local charities or participating in food drives, local restaurants can become go-to places for customers who want to support their community.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Restaurant Business

JUNE 13, 2025

It will become part of DoorDash’s Commerce Platform, which offers things like websites and online ordering that are aimed at boosting restaurants’ first-party digital sales. These capabilities reflect DoorDashs focus on empowering local businesses to deepen their relationships with customers, however they choose to connect.”

Reservations 216

Reservations Leadership Advertising 2025 216

Modern Restaurant Management

DECEMBER 8, 2020

The advent of on-demand food delivery can be traced back to the early 2000s when the use of GrubHub, Seamless and numerous other online and mobile food-ordering systems became commonplace among college students and young professionals throughout the United States. So, is menu scraping legal? But it also added an extra step.

Delivery 492

Delivery Menu Mobile Ordering Online Ordering 492

7 Shifts

AUGUST 12, 2021

Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Is your website optimized, and does it provide a good user experience? Aside from paid advertising, ranking high in local organic search results is critical. Your content should be relevant and customized to increase engagement.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Restaurant Business

JUNE 17, 2025

17, 2025 Facebook Twitter LinkedIn DoorDash now offers services like reservations and advertising. Photo: Shutterstock Once upon a time, DoorDash was a spoke on a big wheel of restaurant ordering channels. Is that a good thing for restaurants? By Joe Guszkowski on Jun. These days, it is starting to look more like a hub.

Leadership 191

Leadership Advertising 2025 Reservations 191

Modern Restaurant Management

DECEMBER 31, 2024

More than half of those surveyed, 55 percent, said increasing sales is 2025’s top priority, followed by reducing costs and enhancing guest experiences. However, the industry has renewed optimism, driven by the adoption of digital and mobile ordering, menu creativity and heightened expectations around AI.

Franchising 221

Franchising Franchise 2024 Mobile Ordering 221

Modern Restaurant Management

APRIL 9, 2025

Joe Gale has more than 30 years of sales, operations and account management experience, including 20 years with Coca-Cola North America Foodservice where he worked closely with numerous QSR and fast casual brands. It's important to guide them in adjusting to specific parameters in order to achieve a successful partnership.

Franchise 221

Franchise Franchising Loyalty Program Training 221

Modern Restaurant Management

FEBRUARY 1, 2022

Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. How do you expect people to show up to your restaurant if you’re literally not showing up online?). But most importantly, respond to all customer reviews.

Fast Casual 493

Fast Casual Dine-in Casual 2022 493

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas. The pandemic has shifted the priorities of customers when it comes to the businesses they patronize.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

MAY 21, 2020

The news may raise concerns for both customers and operators alike because it’s no secret just how contagious COVID-19 can be in public places. With less inventory and even fewer customers coming in, we recommend that you widen your margins and revamp your offerings. Instead, you can reach a compromise in your menu.

Social Media 539

Social Media Food Safety Cash Management Kitchen Safety 539

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Which is where your restaurant marketing plan comes in.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

JANUARY 22, 2021

Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021. Operations have shifted to a more digital experience. A majority of restaurants have shut down in-person dining and are relying more heavily on online orders and delivery. Let me walk through a few of these changes. Truly Personalize.

Marketing 508

Marketing Email Marketing Loyalty Program Point of Sale 508

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. While customer acquisition is critical to running a business, many owners overlook how important their existing customer base is to their bottom line. Start a restaurant loyalty program.

Loyalty Program 397

Loyalty Program Marketing Email Marketing Social Media 397

ChowNow

JANUARY 22, 2021

Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. Incentivizing app downloads is important because it gives you a boost in visibility and customer loyalty. Run an app only promotion.

Email Marketing 370

Email Marketing Mobile Ordering Social Media Download 370

Modern Restaurant Management

FEBRUARY 18, 2020

We’re seeing massive disruption to front-of-house systems, too, delivering personalized guest experiences from order to payment to final delivery. One great thing about the online delivery market is that it produces massive amounts of data. Christopher Baron of RedBaron Consulting.

Mobile Ordering 539

Mobile Ordering Front of House Customer Service Customer Experience 539

Modern Restaurant Management

DECEMBER 21, 2020

From the very beginning we worked to attract loyal guests seeking an authentic, family dining experience. This year we learned that guests are still seeking that experience even if it needs to move outside of the traditional indoor restaurant setting. Shasta, California. Ranbir Bhatia, GM, Benares NJ in Wyckoff, New Jersey.

2020 450

2020 Online Ordering Customer Experience Point of Sale 450

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. And color choice can directly impact that appeal — and even motivate the consumer to step in and order up. Keep Your Online Menu up to Date.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Modern Restaurant Management

JANUARY 3, 2024

We will discuss how to build customer communication and what aspects to prioritize to make your establishment stand out and thrive. Trend One: Offering Ready-Made Solutions for Customers In today’s world, restaurant operators face guest attention deficit. I want to highlight trends in restaurant promotion for 2024.

2024 520

2024 Social Media Customer Experience Events 520