7 Shifts

AUGUST 12, 2021

Is your website optimized, and does it provide a good user experience? Aside from paid advertising, ranking high in local organic search results is critical. Assume a customer discovers your website but cannot identify where you are located or how to contact you. Engagement on Social Media. Optimization of NAPs.

Marketing 397

Marketing Loyalty Program Email Marketing Social Media 397

Modern Restaurant Management

JANUARY 24, 2024

To capitalize on this momentum, here’s how to use QR codes as part of your recipe for creating brand awareness and improving customer experience. Spice Up Your Social Media Presence Want to connect with your patrons in the digital age? Include social media in your digital marketing strategy.

Loyalty Program 193

Loyalty Program Social Media Coupons Customer Experience 193

24/7 Waiter

FEBRUARY 1, 2024

With the expansion of the digital world, social media marketing has become one of the predominant ways to get your message out there. You can gain a ton of customers by using social platforms like Facebook and Instagram. You can create a link in your post that directs them to your online ordering page.

Social Media 36

Social Media Online Ordering Ordering Advertising 36

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. Which is where your restaurant marketing plan comes in.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. In 2019, diners spent $81.30 on average during Sunday's game.

Specials 195

Specials 2023 Social Media Email Marketing 195

Next Restaurants

SEPTEMBER 1, 2020

Restaurants can gain insights from examining their advertising options to improve their visibility on and offline. Be innovative to solve your problems and that of your customers. Advertising and marketing costs should be built into your restaurant business as a matter, of course. Brand Reputation & Personalized Engagement.

Advertising 125

Advertising Marketing Social Media Email Marketing 125

SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. For months, Cohen has been using Marketing Assist, an automated marketing tool that creates customized email, Facebook, and Google marketing campaigns.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Modern Restaurant Management

JANUARY 3, 2024

We will discuss how to build customer communication and what aspects to prioritize to make your establishment stand out and thrive. Trend One: Offering Ready-Made Solutions for Customers In today’s world, restaurant operators face guest attention deficit. A social media presentation is crucial.

2024 204

2024 Social Media Customer Experience Events 204

Next Restaurants

MAY 8, 2024

This is a struggle for about 80% of restaurateurs worldwide, as they understand customer preferences and deal with higher food costs and fierce competition. From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers.

Loyalty Program 106

Loyalty Program Social Media Point of Sale Online Ordering 106

Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace.

Loyalty Program 146

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 146

7 Shifts

JANUARY 31, 2024

This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience.

Management 397

Management Management Kitchen Safety Front of House 397

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

24/7 Waiter

FEBRUARY 16, 2024

Online food ordering has seen exponential growth over the last few years and continues to expand. If you want to increase your sales, an online ordering system for restaurants is crucial. Bring in new customers who regularly want the convenience of take-out food and drink. Everyone wants to be recognized.

Online Ordering 36

Online Ordering Food Order Ordering Mobile Ordering 36

Restaurant Engine

MAY 8, 2024

billion users , Instagram is one social platform you want to use often and strategically for your restaurant. Gorgeous food photos and videos are some of the most viewed content on Instagram, and it’s one of the most important platforms you want to leverage. Make sure to also include a link to your website or your online ordering site.

Social Media 59

Social Media Online Ordering Food Order Influencer 59

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

JULY 14, 2021

We work with top restaurant and food retail brands, like Applebee’s and Chick-fil-A, that are very sophisticated when it comes to using digital, email, mail, and offline out-of-home marketing to drive consumer traffic and sales in their stores. experience already). Social Media Advertising.

Recruiting 209

Recruiting Hiring Marketing Email Marketing 209

7 Shifts

JULY 10, 2020

Set a goal for your restaurant’s grand opening—whether it’s seating capacity, an order volume, or revenue for your first day back in business. Consider food costs, labor costs, and cost of marketing your reopening. Frequency and repetition will help your advertisements get noticed. 1 Set goals for the event ?? Set a budget ??

Events 351

Events Social Media Kitchen Safety Seating 351

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. An app-first experience for restaurant chains.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Modern Restaurant Management

APRIL 26, 2024

Food allergies in the United States affect an estimated 26 million adults and six million children (10.8 and 8 percent, respectively) and the number of people telling restaurants about their food allergies upfront is increasing. When customers pay and note their dietary needs, the kitchen gets an alert.

Dietary Restrictions 98

Dietary Restrictions Allergens Point of Sale Customer Experience 98

Modern Restaurant Management

OCTOBER 15, 2020

Even restaurants traditionally associated with their unique dine-in experiences, such as Benihana and Fogo de Chão, now have branded delivery programs. As marketplaces and your competitors continue to invest in SEM and SEO you may be losing upwards of 60 percent of search traffic and paying commissions on a larger percentage of orders.

Delivery 221

Delivery Social Media Loyalty Program Customer Service 221

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. First, it's an effective way to attract local customers who are looking for restaurants. Keep your profile updated to engage your customers. What Is Local SEO?

SEO 196

SEO Website Management Email Marketing Online Ordering 196

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

SEPTEMBER 24, 2020

Even as restaurants reopen to some on-premise dining, takeout presents distinct advantages: Takeout can help make up for those “missing tables” resulting from social distancing requirements, even as it requires less of a restaurant’s biggest expense item: labor. Delight Your Customers. Deliver a Great Experience.

Coupons 238

Coupons Social Media 2025 Online Ordering 238

ChowNow

JANUARY 22, 2021

Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. Incentivizing app downloads is important because it gives you a boost in visibility and customer loyalty. Run an app only promotion. Market your restaurant app via email.

Email Marketing 148

Email Marketing Mobile Ordering Social Media Download 148

Culinary Cues

APRIL 3, 2020

Possible strategy: More space between tables and controlled limits on customers allowed at one time. How do we balance lower volume with financial needs of the operation? [] CUSTOMERS ARE CONCERNED ABOUT THE SAFETY OF THE FOOD THEY ORDER. WE DO NOT HAVE A DEPENDABLE FLOW OF CUSTOMERS.

Guest Recovery 319

Guest Recovery Social Media Kitchen Safety Food Safety 319

Next Restaurants

JUNE 30, 2020

No one could have predicted how massive the pandemic impacted the food and hospitality industry. carminesnyc reposted customer content on their Instagram Stories to highlight their charitable efforts during the pandemic. Advertise & Promote Your Restaurant on Social Media. By Denise Langenegger , Contributor.

Social Media 160

Social Media Email Marketing Online Ordering Food Safety 160

Modern Restaurant Management

DECEMBER 28, 2020

Contactless ordering at the table, virtual host stands, and online staff wellness checks have all become standard operating procedures for us now. I think that guests will be choosy with where they go out in the future, and concepts that provide an authentic and safe experience will definitely have the edge.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

Restaurant Engine

DECEMBER 27, 2023

As a business owner in today’s digital world, you know how important social media is to your overall marketing strategy. So, like most restaurants, you want to grow your social media presence. Discovering Influencer Marketing Influencer marketing is part of your overall digital advertising campaign.

Influencer 65

Influencer Social Media Online Ordering Advertising 65

Indoor Media

SEPTEMBER 26, 2017

Sure, friends and family were supportive when you started, and colleagues in the industry gave you advice, but it wasn’t until you were in the weeds that you fully understood the requirements of running (and advertising) your counter-service restaurant. Don’t Ignore Loyal Restaurant Customers. Rewards for Loyal Customers.

Fast Casual 78

Fast Casual Advertising Casual Social Media 78

Open for Business

APRIL 3, 2023

For restaurants, it’s an experience, not just the food or the hospitality, notes Green Seed Group. It could be an elegant dining room, a buzzing cocktail bar, a takeout counter, or a food delivery app. Social media A savvy social media presence can be a super effective way to market a restaurant.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

7 Shifts

FEBRUARY 15, 2022

Your smartphone is your restaurant's media center. It's a full-on media company. Shawn is the host of not one but two podcasts— Digital Hospitality and Restaurant Influencers —and he stopped by ours to talk about creating a media brand out of your restaurant. That smartphone is your media center. And we appreciate that.'

Social Media 448

Social Media Hiring Website Management Hospitality 448

7 Shifts

DECEMBER 18, 2019

Hootsuite’s top three benefits of implementing a UGC strategy include: Promoting authenticity; Building trust; and Driving purchasing decisions Put UGC to work for your restaurant by inviting diners to post a photo of their lunch on social media (tagging your business, of course) for a chance to win a meal on the house.

Specials 362

Specials Food Truck Seasonal Menu Social Media 362

Open for Business

MAY 2, 2023

Restaurant marketing attracts new customers, keeps regulars coming back, and sets one restaurant apart from the crowd. How to use social media for restaurant marketing How to use paid advertising for restaurant marketing How to use email marketing What is restaurant marketing? Quick links What is restaurant marketing?

Marketing 78

Marketing Email Marketing Social Media SEO 78

Restaurant365

JANUARY 27, 2022

Restaurant operators have chosen to go digital to ensure customers’ health and safety as these touchless menus can help mitigate virus spread. In Hospitality Technology’s 2021 Customer Engagement Technology Study , it was found that 37% of diners prefer to dine at restaurants that do not have a paper/physical menu.

Mobile Ordering 148

Mobile Ordering Social Media Customer Experience Online Ordering 148

Modern Restaurant Management

OCTOBER 4, 2021

Fast food chain Carl’s Jr. But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. And color choice can directly impact that appeal — and even motivate the consumer to step in and order up.

Marketing 186

Marketing Loyalty Program Social Media Online Ordering 186

Indoor Media

SEPTEMBER 26, 2017

It’s no secret that you’re in the restaurant business for more than the love of food. That means you have to find ways to get new customers through the door. What is the best restaurant advertising campaign you can run? Traditional advertising tends to have a broad reach. Register Tape Coupon Advertising for Restaurants.

Advertising 78

Advertising Coupons Email Marketing Social Media 78