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Using Location-Based Advertising with Text Message Marketing

Modern Restaurant Management

Businesses have long searched for ways to optimize communications to specifically target people in close proximity with advertisements. It’s why marketers will spend up to $38.7 billion on location-based marketing in 2022. Eighty-four percent already use this type of marketing because it works.

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Location-Based Mobile Advertising: A Guide for Restaurants

Modern Restaurant Management

Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. One of the most personal forms of mobile marketing, targeting based on location, has two main strategies every restaurant owner should be aware of.

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Three Critical Restaurant Advertising Strategies for 2021

Modern Restaurant Management

Be the Most Creative and Consistent Advertiser in the Area. I suggested she run in a local coupon book, and she joked it would be a “going out of business” sale. Small businesses need to compete on their home court, and being the creative advertiser with great customer service will win each time.

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Why Restaurants Need an ‘Always On’ Approach to Marketing

Modern Restaurant Management

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting "You want to advertise where your customers are already looking.

Marketing 471
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Four Critical Marketing Mistakes to Avoid

Modern Restaurant Management

As business owners learn to adapt, here are four of the most critical marketing mistakes to avoid. Zak, a Professor of Neuroeconomics at Claremont Graduate University, found that oxytocin, or the “love hormone” directly related to happiness, can spike by 38 percent when people get a coupon. Forgetting About Mobile Users.

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The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

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Tips for Keeping Restaurants Afloat as COVID Cases Spike

Modern Restaurant Management

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.