Modern Restaurant Management

JANUARY 9, 2024

That being said, unemployment remains low across the country and consumer spending is strong despite higher interest rates. As a result, it is important to have a good capital plan in place before you open for business. Each pose their own benefits and challenges in crafting an experience your customers would want to gravitate to.

Employee Relations 194

Employee Relations Small Business Advertising Customer Experience 194

7 Shifts

OCTOBER 22, 2019

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. Source: [link] No wonder Instagram has the impact it does.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. An app-first experience for restaurant chains.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Indoor Media

SEPTEMBER 19, 2017

billion on advertising according to research from 2013. With so much being spent on advertising we have to wonder, “How much of that $6.4 billion is spent on advertising tactics that actually work?” Let’s review three types of restaurant advertising that have a great track record and are easy on the wallet.

Advertising 78

Advertising Coupons Social Media Loyalty Program 78

Open for Business

MARCH 21, 2023

Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

SEPTEMBER 24, 2020

And more than 40 percent of US consumers are likely to go to the drive-through, get takeout or use delivery even when dine-in is allowed, according to Tork. Delight Your Customers. And be sure to include napkins with every order to promote good hygiene. Deliver a Great Experience. Make Takeout a Social Event.

Coupons 238

Coupons Social Media 2025 Online Ordering 238

Modern Restaurant Management

DECEMBER 28, 2020

Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. Consumers still demand convenience when it comes to their meals, but they also want variety. The younger generations don’t just want great food, they expect memorable experiences.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Bingage

APRIL 15, 2023

It enables businesses to collaborate with individuals who have a large number of followers on social media platforms. For example, A E-commerce brand can ask a person with a large following to publish social media content that promotes their products or services.

Influencer 98

Influencer Social Media Marketing Email Marketing 98

Modern Restaurant Management

OCTOBER 4, 2021

But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Because restaurants often thrive and grow based on their ability to appeal to the immediate appetite of the potential consumer. Manage Social Media.

Marketing 190

Marketing Loyalty Program Social Media Online Ordering 190

7 Shifts

OCTOBER 31, 2022

A good operator looks back on their Business Plan on a monthly or quarterly basis to gauge where they are in terms,” says Mark Moeller, president, and owner of The Recipe of Success , a national restaurant consulting firm. Are they an island, or do they have good connections? Investors want to see that you have good people around you.

Point of Sale 397

Point of Sale Back of House Document Download 397

Modern Restaurant Management

DECEMBER 21, 2020

Based on necessity and a will to survive, restaurants in every sector of the industry have been pivoting to meet customer expectations. All restaurants will need to understand their consumer and know the new customer journey better than ever before. Digital advertising will become high priority. Dining areas will shrink.

2021 191

2021 Email Marketing Online Ordering Advertising 191

Indoor Media

MAY 17, 2021

Plus, most consumers don’t want to leave the comfort of their homes. There are many ways in which restaurants and salons can get involved and start hosting their own experiences online, so read on for everything you’ll need to know. Of course, you don’t want to give these products out for free so consider hosting a ticketed event.

Small Business 78

Small Business Events Advertising Social Media 78

Indoor Media

JANUARY 2, 2018

Advertising clichés. No matter how much consumers—as well as businesses of all sizes—try, they are inescapable. But just because advertising clichés are unavoidable doesn’t mean you should incorporate them into your marketing and promotional strategies. Inviting them to find your other paid advertising is a wild goose chase.

Advertising 78

Advertising Coupons Customer Service Consumer Goods 78

Indoor Media

DECEMBER 14, 2017

However, for consumers, choosing a new doctor or dentist can be an overwhelming experience. Patients want to feel like they’re in good hands. Because many small healthcare practices have limited budgets, you may not be left with much cash for advertising. Get Social with Your Audience. Shopping Cart Advertising.

Healthcare 78

Healthcare Advertising Social Media Small Business 78

Modern Restaurant Management

JANUARY 9, 2020

Considering that almost 70 percent of consumers drink at least two cups of coffee a day , you need to create a marketing strategy that targets all customers from first-time buyers to repeat purchasers. Attracting New Customers. The first part of your marketing strategy should be focused on attracting new customers.

Marketing 191

Marketing Email Marketing Loyalty Program Social Media 191

Modern Restaurant Management

JUNE 18, 2020

Even as lockdown restrictions are eased, it's likely to be a long time before the dining experience returns to anything resembling the previous norm. Many experts believe that the industry has been irrevocably altered by the experience of living through the CV pandemic. Creativity.

Marketing 227

Marketing Social Media Email Marketing Innovation 227

Modern Restaurant Management

MAY 18, 2021

We bought gift cards for future use, donated to employee relief funds, and shared our favorite spots on social media. ” At PepsiCo, our Foodservice team works with customers across the industry including franchise and locally-owned restaurants, so we’ve seen first-hand the challenges and opportunities around delivery.

Delivery 169

Delivery Kitchen Safety Social Media Online Ordering 169

Lavu

NOVEMBER 17, 2023

In the face of intense competition and fluctuating consumer demand, consistently turning a high profit becomes a monumental task. Aggressive marketing with loyalty programs and limited-time offers drives customer traffic and increases sales. Adapting to consumer preferences and market trends is key to their success.

Fast Casual 123

Fast Casual Fine Dining Food Truck Loyalty Program 123

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

MAY 21, 2020

The news may raise concerns for both customers and operators alike because it’s no secret just how contagious COVID-19 can be in public places. With less inventory and even fewer customers coming in, we recommend that you widen your margins and revamp your offerings. Instead, you can reach a compromise in your menu.

Social Media 216

Social Media Food Safety Cash Management Kitchen Safety 216

Indoor Media

AUGUST 9, 2021

Advertising is all about raising brand awareness and attracting new customers, right? It’s just as important to maintain and please your existing customer base. Your existing customer base is the foundation of your future customer base. This is because your existing customers are already your best customers.

Advertising 78

Advertising Social Media Email Marketing Customer Service 78

Next Restaurants

DECEMBER 18, 2019

That being said, there are many other things you can do to foster more customer loyalty and realize restaurant success. Establishing a stronger digital restaurant presence is one such way to promote your restaurant, as well as attract and retain customers. Reactive marketing is less risky and yields decent results.

Social Media 103

Social Media 2020 Influencer Website Management 103

Modern Restaurant Management

MAY 26, 2023

Doing so breeds the kind of loyalty that can sustain consumer relationships for a lifetime. This can not only lead to a weakened brand image, but also outright customer dissatisfaction. One-Size-Fits-All Communication Emotionally intelligent brands tailor their messaging to different customer segments.

Hospitality 101

Hospitality Social Media Customer Service Email Marketing 101

ChowNow

SEPTEMBER 16, 2020

The COVID-19 pandemic has fundamentally changed both restaurant operations and consumer behavior. Today, amidst varying local regulations around social distancing, and a restaurant industry trying to stay afloat, diners remain unsure of which restaurants in their area are open and accepting orders. An added bonus?

Social Media 148

Social Media Online Ordering Mobile Ordering Download 148

Indoor Media

JULY 22, 2020

There are plenty of review sites, but Yelp is considered one of the most trustworthy and influential to consumers and is only second to Google. Online reviews are crucial to your auto repair shop’s success, as 88 percent of consumers trust online reviews as much as personal recommendations. Ask for Reviews.

Consumer Goods 146

Consumer Goods Customer Service Email Marketing Advertising 146

Cheetah

JANUARY 13, 2022

In the world where consumers are bombarded by options, competition is fiercer than ever. In response, we’re now seeing yet another evolution into modernized and technically savvy loyalty programs as an attempt to gain new customers and hold on to existing ones. . They can gamify competitions and incentivize social media shares.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other food delivering business, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Their target consumer base is tech-savvy and stays energetic on social media platforms. Let’s start – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Indoor Media

JUNE 17, 2021

It bears repeating: social media is essential for most modern businesses. Whether you’re a restaurant, a clothing boutique, or a barbershop, as long as you’re selling something that looks good in pictures, you need to be on Instagram, Facebook, or one of the other platforms, depending on your specific niche.

Social Media 78

Social Media Advertising Small Business Consumer Goods 78

Indoor Media

SEPTEMBER 16, 2020

Once established and done consistently, it gives you credibility among your competitors and builds trust with your customers. Branding is the most powerful marketing tool you have and tells customers what they can expect from your services. It drives new customers in and keeps the old ones coming back.

Email Marketing 131

Email Marketing Advertising Customer Service Social Media 131

Indoor Media

NOVEMBER 1, 2021

Creating a customer persona is a powerful tool for understanding your consumer base. It allows small businesses to create more effective marketing campaigns for their ideal customers. A customer persona is based on your customers’ demographics, behaviors, and ways of thinking.

Customer Service 145

Customer Service Small Business Customer Experience Point of Sale 145

Bingage

JULY 18, 2020

For online food businesses like cloud kitchen or ghost kitchen or any other delivering online food, digital advertising may be a remarkable useful resource in promoting, in addition to operating the business. Their target consumer base is tech-savvy and stays energetic on social media platforms. Let’s start – .

Delivery 98

Delivery Marketing Social Media SEO 98

Restaurant365

APRIL 20, 2022

Those feelings are well-placed because those return customers spend an astonishing 67 percent more than a new customer during a visit! Why is customer retention important? Customer retention statistics show that 65% of a company’s business comes from existing customers. Consistency is king in customer retention.

Loyalty Program 78

Loyalty Program Customer Service Employee Relations Customer Experience 78

The Restaurant Times

NOVEMBER 17, 2022

We are in a day and age where people continuously seek thrills, new experiences and the sensation of the unknown. When it comes to restaurants, especially, guests search for locations that offer unique food, a comfortable ambiance, and only the best customer service. Pop-ups are known for their unique and priceless experience.

Marketing 52

Marketing 2023 Email Marketing Social Media 52

Indoor Media

OCTOBER 28, 2021

While you should never do anything good for someone merely to get their praise, there’s no denying that we all enjoy it when we get a thank you for a kind act such as a thank you note or even an expression of gratitude for helping someone during a difficult time. Customer appreciation plays a vital role in your online reputation management.

Social Media 78

Social Media Email Marketing Website Management Customer Service 78

The Restaurant Times

DECEMBER 21, 2021

They take food orders from customers online through their own app or through third-party food delivery apps, process them, and deliver the food. Some of the ghost kitchens also provide the facility of order pick-up wherein the customers can pick up their food on their own. Why Are Dark Kitchens A Good Idea? .

Online Ordering 98

Online Ordering Social Media Website Management Food Order 98