Modern Restaurant Management

JUNE 29, 2021

Develop a Seasonal Digital Marketing Campaign. Restaurant owners can use a digital marketing campaign to communicate Independence Day deals and specials to their customers. Tactics for success can include segmenting your audience to provide a targeted and personalized message through email and social media.

Social Media 208

Social Media SEO Email Marketing Seasonal Menu 208

Focus POS

OCTOBER 1, 2020

With a loyalty program that resonates with what your customers value, you open the doors to greater communication with your customer base that translates to much more than just increased revenue. So, in short, a loyalty program’s targeted marketing leads to happier customers, and happy customers bring in more revenue.

Loyalty Program 187

Loyalty Program Email Marketing Coupons Customer Service 187

Next Restaurants

JUNE 30, 2020

Advertise & Promote Your Restaurant on Social Media. According to a report by marketing research firm Nielsen, there has been a 15% increase in social media app usage since the pandemic. According to a report by marketing research firm Nielsen, there has been a 15% increase in social media app usage since the pandemic.

Social Media 163

Social Media Email Marketing Online Ordering Food Safety 163

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. Omnichannel marketing is a common strategy in many industries, including retail, entertainment, and eCommerce. Many hospitality businesses already operate over a variety of channels.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

ChowNow

FEBRUARY 12, 2021

While your website is the source of truth for information related to your restaurant, customers can also find you on other sites. This is why it’s important your business information is up to date on all relevant platforms. . By claiming a Business Page, you can also take advantage of Nextdoor’s free marketing tools. .

Email Marketing 148

Email Marketing Online Ordering Social Media Customer Service 148

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. And if that information isn’t there, people will go somewhere else. Read on to learn more about creative digital marketing ideas you can get started on today. The first thing you’re going to do is search online for a place that meets these criteria, right?

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Perfect Daily Grind

APRIL 4, 2023

It’s fair to say that many specialty coffee brands base their marketing strategies around the idea that coffee consumers want to be more connected to farmers. These branding techniques largely revolve around disseminating more information about where coffee comes from , including the farmers who grow it.

Consumer Goods 144

Consumer Goods Sustainability Email Marketing Café 144

Modern Restaurant Management

MAY 26, 2023

A 2023 Emotional Intelligence Market study citing “heavy growth” of $49.93 Emotional intelligence is key to any marketing strategy. One easy way to achieve this is for public communications from company executives, or that represent the brand as a whole, to display vulnerability, which fosters relatability and trust.

Hospitality 98

Hospitality Social Media Customer Service Email Marketing 98

Indoor Media

SEPTEMBER 12, 2020

Communicate Effectively. Email Marketing. Communicate Effectively. Auto shop owners should train their technicians to be excellent communicators. Once they’ve assessed the problem, they must communicate the job to the service advisor at the front desk. Email Marketing.

Ordering 145

Ordering Email Marketing Customer Service Communication 145

Indoor Media

JULY 22, 2020

After you’ve claimed ownership of your Yelp page, you want to make sure all of your information is correct, like your NAP: name, address, and phone number. This information, along with accurate store hours and services offered, are vital whether you’re part of a large franchise or small independent auto shop.

Consumer Goods 146

Consumer Goods Customer Service Advertising Email Marketing 146

Indoor Media

NOVEMBER 8, 2021

Businesses can learn how to create free QR codes for their QR code marketing campaigns and what they need to create them. You can then download the generated QR code as an image file to use for your marketing. Static QR codes: These QR codes have fixed information like your business contact details.

Email Marketing 78

Email Marketing Coupons Healthcare Loyalty Program 78

Indoor Media

AUGUST 9, 2021

Advertising is all about raising brand awareness and attracting new customers, right? Word of mouth is a vital organic marketing tool that you can only leverage by satisfying your existing customers. According to one study , 92 percent of consumers trust suggestions from people they know more than they trust advertisements.

Advertising 78

Advertising Social Media Email Marketing Customer Service 78

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing, the business can’t receive its greatest rewards. Let’s start – 1.

Delivery 98

Delivery Social Media Marketing Online Ordering 98

Bingage

JULY 18, 2020

Digital marketing is not a new term now, but with the consistent appearance of new patterns and innovations, it is developing continually. Everybody knows about its significance, yet without fusing the latest trends & strategies in digital marketing business can’t receive its greatest rewards. Let’s start – .

Delivery 98

Delivery Marketing Social Media SEO 98

Modern Restaurant Management

DECEMBER 28, 2020

We also see this gaining traction with consumers similar to how calorie labeling became a major source of information for our personal health. Carbon emissions labeling helps inform our impact on planetary health. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

Modern Restaurant Management

APRIL 14, 2020

This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners. This map links to state-by-state information, tools and updates covering state laws, regulations regarding closures as well as, eventually, re-openings.

Online Ordering 208

Online Ordering Back of House Customer Service Small Business 208

Indoor Media

OCTOBER 28, 2021

Thank them for something specific, providing additional information about how their actions helped you. Following a guide to restaurant marketing can help you learn more about how customer reviews and comments on social media can impact your restaurant’s reputation.

Social Media 78

Social Media Email Marketing Website Management Customer Service 78

QSR Automations

DECEMBER 22, 2023

Having a constant line of communication between you and your customers has proven to be the most reliable way to ensure that your restaurant is their go-to choice for dining. This doesn’t mean that you should just ask visitors for their emails and bombard them with advertising.

2024 52

2024 Loyalty Program Online Ordering Customer Service 52

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Have a Marketing Plan for Reopening. Pick the Right Marketing Channels.

Social Media 206

Social Media Food Safety Cash Management Kitchen Safety 206

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Seasonal Menu Front of House 78

The Restaurant Times

SEPTEMBER 22, 2021

Customer segmentation is the process by which a company assesses its customer base, discovers commonalities such as age, behavior, preferences, or expenditure history, and divides them into segments for communication reasons. . According to Hubspot , segmented and targeted emails generate 58% of all revenue. Market Segmentation .

Loyalty Program 52

Loyalty Program Social Media Email Marketing Customer Service 52

The Food Corridor

NOVEMBER 3, 2021

How Essential is Commercial Kitchen Marketing? If you’re not actively marketing your shared commercial kitchen, you are undoubtedly missing out on business that could help your business grow and thrive. There are many approaches to marketing online. Marketing Jargon Explained. Content Marketing.

Marketing 52

Marketing Email Marketing Social Media Website Management 52

Modern Restaurant Management

DECEMBER 21, 2020

We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. Our success has come from communications, consistency and customer focus.

2020 158

2020 Online Ordering Fast Casual Cash Management 158

ChefMod

OCTOBER 6, 2021

Focus on Online Shopping For the last 15 years, the online shopping and ordering market has grown exponentially. Optimal Supplier Integrated Pricing Gone are the days when vendor pricing organization was done through texts or email. The other meeting happens electronically via text, email, or a website or app.

2021 52

2021 Email Marketing Front of House Cash Management 52

Restaurant365

DECEMBER 17, 2019

Marketing costs are also variable and controllable. Marketing Costs. Your restaurant marketing is necessary to help bring customers through the door. Marketing promotes and sells what your restaurant has to offer, and it includes both your restaurant branding and advertising. Restaurant Food Costs. Hidden Costs.

Point of Sale 120

Point of Sale License Insurance Employee Relations 120

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 1) Produce A Food-Prep Video. 11) Start A Blog.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

The Restaurant Times

JULY 31, 2020

According to research, the global cloud kitchen market is expected to reach USD 2.63 Therefore, apart from following the necessary operational processes in setting a cloud kitchen business, operators must adopt effective marketing strategies that will increase the overall sales and help retain customers. . Reward Loyal customers.

Loyalty Program 95

Loyalty Program Marketing Mobile Ordering Online Ordering 95

Restaurant365

JULY 24, 2020

market for online food delivery. According to Statista, a provider of market and consumer data, the market for online food delivery in the U.S. Revenue is expected to show an annual growth rate (CAGR 2020-2024) of 5.1%, resulting in a projected market volume of $32,325m by 2024. Market Your New Channel.

Front of House 147

Front of House Online Ordering Kitchen Safety Customer Service 147

Sling

SEPTEMBER 13, 2022

Yes, you may have to work on the computer at some point during the day, but try to stay away from reading the news, checking your email repeatedly, or looking at funny cat pictures. Your employees can come to you with minor issues that can distract you from the larger business issues, like marketing and sales. 19) Communicate well.

Retail 144

Retail Management Management Point of Sale 144

Web Diner

JUNE 14, 2021

Now, more than ever, their marketing efforts might be the difference between them remaining in business or closing shop forever. Given that most marketing efforts have gone digital, most restaurants have channeled most marketing efforts to social media. There’s a popular saying that “we eat with our eyes before our mouth.”

Design 36

Design Social Media Mobile Ordering Uniforms 36

The Restaurant Times

SEPTEMBER 22, 2021

Moreover, visual marketing is on an upward trajectory. As early as 2018, an estimated 84% of all branded communication was visual. If you add pictures to your marketing content, you stand to get 94% more views than without. Social media marketing is a great way to engage your customers daily. Social Media Integration .

Social Media 59

Social Media SEO Website Management Online Ordering 59

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Limited-service restaurants continue to be the clear winners in the market share battle within the leisure category.

2020 193

2020 Loyalty Program Mobile Ordering Fast Casual 193

Restaurant365

DECEMBER 4, 2020

Understanding this break-even number, which is based on your operating expenses, informs everything from your staffing decisions to adjustments in inventory. This includes enforcing health requirements with your employees, and also making sure to communicate your policies to customers. Adjusting to increasing food costs.

2021 78

2021 Operations Mobile Ordering Social Media 78

Next Restaurants

MAY 26, 2020

If you want to familiarize with the new restaurant marketing landscape post-COVID-19, PosterMyWall is hosting a webinar with Daniel Woodman , a senior marketer with a knack for helping small businesses flourish, to talk about what restaurants can do stay relevant on re-opening, and to tackle the many novel challenges they will face.

Webinar 90

Webinar Social Media Food Safety Cash Management 90

ExactHire - Restaurants

FEBRUARY 4, 2020

Even when it’s an “employer’s job market,” filling open positions is a difficult, often times unpredictable, challenge. Today’s tight job market adds more difficulty to this challenge, as most job seekers have multiple job options. Offer an enticing perk (and easy method) to respond to the advertisement.

Hiring 52

Hiring Hospitality Recruiting Email Marketing 52

Touch Bistro

MAY 26, 2021

Check past POS reports to view your labor needs from the year before so you can make informed staffing decisions and avoid having too many staff with nothing to do, or not enough staff to get everything done. Marketing and Promotions. The Ultimate Guide to Restaurant Marketing. Restaurant Schedule Template. Download Now.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111