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Customers are spoiled for choice with restaurants. Incorporating video testimonials into your restaurantmarketing strategy can showcase authentic experiences that build trust and engage prospective customers, turning them into loyal regulars. But with third-party review sites, your restaurant can get lost in the shuffle.
Imagine pouring your heart and soul into your restaurant, only to watch your tables remain empty night after night. One of the building blocks you must put in place before starting a restaurant is market research. Today, we’re giving you a roadmap on how to do restaurantmarket research well.
Experts have deemed recovery from the pandemic “complete ,” but a new set of challenges has emerged for restaurants: labor shortages, disrupted supply chains, and extreme weather. Understanding the Impact of Disruptions Running a restaurant has always been a balancing act.
At this time of year, guests want to get all wrapped up in sharing festive and fun experiences with friends and family, while restaurant operators want to provide joy and goodwill to boost traffic and revenue. which independently operates nine restaurants in Colorado – has been investing holiday pop-ups for years.
With AI’s growing prominence in marketing discussions this year, brands have begun navigating both its potential and pitfalls. For restaurant operators, these challenges underscore the importance of thoughtful decisions that boost efficiency and drive customer retention.
What are some common fraud activities you are seeing that affect restaurants? million restaurants in the U.S. Platforms will use promotions to incentivise different stakeholders, including consumers, drivers and restaurants. In 2023, over 1.5 were registered on food delivery platforms like Grubhub, DoorDash, and Uber Eats.
Photo: Shutterstock San Francisco-based delivery service DoorDash announced Friday that it has completed its purchase of SevenRooms, a New York-City-based reservations and marketing platform for restaurants. By Timothy Inklebarger and Joe Guszkowski on Jun. By Timothy Inklebarger and Joe Guszkowski on Jun.
We believe that having those additional insights allowed operators to be more accurate and specific in their marketing, and that was the deciding factor in successful campaigns." "Also, leveraging demographic data to augment loyalty programs and special offers was a critical factor in successful campaigns."
The pandemic redefined how restaurants operate. Restaurants transitioned from reactive to proactive management, from disconnected systems to unified platforms. In Germany, how a team runs a dining room might look very different from how a restaurant team in Chicago does. Operators had to shift—fast.
A third of diners said their favorite restaurant changed in the past 12 months, with “better food” (46 percent) and “better value” (40 percent) cited as the leading reasons, according to Tillster’s 2025 Phygital Index Report. For the third year in a row, consumers want more kiosks.
A prerequisite for working in the restaurant industry is often to be “quick on your feet.” As the nation grapples with another wave of restaurant closings and reduced dining room capacity, establishments must quickly respond to the cry for innovation in the industry. No-Touch Menus. Local Promotional Planning.
Since the COVID-19 pandemic, the restaurant industry has faced a severe staffing crisis that remains unresolved to this day. With 70 percent of operators struggling to fill job openings and 45 percent reporting they don’t have enough staff to meet customer demand, according to the National Restaurant Association.
Many restaurant operators have misconceptions about average order volume (AOV) and how it works, making statements like: I need more customers to make more money. or That sounds like something for big chains, not a small independent restaurant like mine. Increase Your Restaurants Average Order Volume (AOV) 1.
You dont need a big-chain budget to attract new diners and increase their spending at your restaurant. In fact, I bet youd be surprised to learn that you already have everything you need to make a massive impact on your restaurants profits, and you can start today. Returning customers order up to 25% more after receiving these emails.
Regular customers make up the backbone of any restaurants sales , but if you put a group of restaurant owners around a table, the conversation inevitably focuses on growth through new customer acquisition. Time Management: 80% of tasks completed often come from 20% of the effort. Marketing = tons of your money.
Marketing a restaurant looks completely different today than it did heading into 2020. The pandemic forced restaurants to completely transform how they operate, which naturally impacts how they interact with consumers. Restaurants must consider how they can best offer this value to their customers.
Due to the pandemic, restaurants everywhere were forced to examine their marketing strategies, to dig deep into their creative depths, and in many cases, move beyond their typical comfort zones. These have become an essential part of their brand and marketing mix. Sharing Recipes.
The last year has had a profound impact on both restaurant operations and customer preferences, resulting in permanent changes. The impact of the global pandemic has fast-tracked the restaurant industry's need for digital ordering, particularly for off-premises dining options. Complete Consistency for Your Restaurant’s Brand.
Culinary and Cocktail Trend Forecasts Kimpton is returning with its annual Culinary + Cocktail Trend Forecast highlighting predictions from its global team of restaurant and beverage talent. ” Guests will have the opportunity to experience many of these trends come to life at Kimpton restaurants and bars across the globe.
Consumers are now looking out for restaurants that provide a fully curated vegan meal that serves everything from starters to desserts. This has led fine-dine restaurants to change their existing food menus and offer completely plant-based food dishes. According to Sentient Media, nearly 10 percent of the U.S.
Since the pandemic, restaurants have endured a plethora of issues ranging from fluctuating dining restrictions to supply chain issues to rising food prices. And as the holidays draw closer, restaurants can expect even higher demand than is typical the rest of the year, with holiday parties and increased foot traffic bringing in more patrons.
Increasing your restaurants online order volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants online order volume. Optimize Your Website and Online Ordering Experience If your restaurants website isnt easy to use, youre probably losing out on online orders.
As restaurants work to navigate through the seismic economic impact of the coronavirus, connecting with and engaging customers is more important than ever for driving revenue and weathering the crisis. Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Focusing on local SEO.
Nowadays, running a successful restaurant takes more than great food and good service. With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive.
Restaurants were especially hard hit, and as the dust settles on the pandemic’s impact on the industry, they are forever altered. As a result, many beloved restaurants have permanently closed, there is an industry-wide shortage of labor, and the future is still shrouded in uncertainty. Joe Erlinger, head of McDonald’s U.S.
The data analytics market is one that made a splash, and seemingly continues to grow as it proves its value. In fact, according to Market Research Future , the data analytics market is predicted to hit $132.90 The data from these tools can help restaurants streamline systems and improve customer service. billion by 2026.
The pandemic has ravaged many businesses in the country and few industries were hit as hard as the restaurant industry. Thousands upon thousands of restaurants were forced to close for safety reasons, some permanently. Now more than ever, restaurant owners need to improve the way dining places are run to survive these uncertain times.
Modern Restaurant Management (MRM) magazine asked Gale for his views on the current franchise environment and Pancheros growth plan. Maintaining brand consistency : It is essential to ensure that franchisees adhere to operational systems and complete training programs to avoid inconsistencies across the brand.
" Restaurants and the entire hospitality industry are at the forefront of this challenge. The good news is that, as a restaurant owner, you've probably had to build up your reserves of these qualities already. What marketing methods would you employ with a proactive mindset?
As the COVID-19 pandemic continues to throw curve balls, the restaurant business is getting knocked back down just as it was starting to recover. As brands struggled to survive in the earlier part of the pandemic, the acquisition market was ripe for bargain hunters. Former competitors are now part of the same umbrella company.
Photo: Shutterstock Welcome to Restaurant Business’ Week in Review for the week of June 9, 2025. Hardee’s filed a counterclaim against a big franchisee that is the only one in the system to close most of its restaurants at 2 p.m. News Heather Lalley is the managing editor of Restaurant Business, Foodservice Director and CSP Daily news.
Here are a few ways you can help make sure your restaurant ishitting the levels of cleanlinessrequired for your establishment. Train Staff Disposal Procedures Makingsure employees know what to do with trash isacriticalaspectfor any restaurant. a restaurant manager or owner keep up with the scheduling of emptying your dumpsters.
As the restaurant industry continues to grapple with understanding what the new normal looks like, there may be some hope. Recently, the House of Representatives passed the RESTAURANTS Act, which aims to help restaurants work their way through the pandemic, including getting their employees working again.
With this in mind, what can restaurant operators expect from payments in 2025? Verticalized, Personalized Payments Catering to diverse customer preferences is critical in today’s market. For instance, a restaurant can integrate reservation systems, table management, post-sale analytics and payments into a single platform.
If youre looking for restaurant promotion ideas, youre in the right place. Figure out your goal, then match it with a promotion that fits your restaurants operations and venue. A restaurantmarketing strategy that works for a sports bar might fall flat at a vegan cafe. Start by asking: What are you trying to accomplish?
77% of diners go online to research a restaurant before deciding where to eat. And of that group, 68% said they were discouraged from going to a restaurant because they didn’t like what they saw. Whatever it is, your restaurant’s online presence is shaping the decision of whether or not they’ll place an order.
If you want to increase order volume for your restaurant, focusing on online takeout and delivery is key. Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away. The fewer steps it takes to complete an order, the better.
There was a time, not too long ago, when interacting with a brand—be it a retailer or a restaurant chain—was a fairly uncomplicated process. As technology has evolved, however, the number of potential channels has increased, giving rise to first multichannel and then omnichannel marketing. The Quest for the Holy Grail.
From the moment they set foot inside your restaurant to the first time they log onto your website, your customers are sharing vital pieces of information that can fundamentally change how your brand operates. To understand what customer intelligence is, we have to define what it means for restaurants.
The answer to why your restaurant needs a website is simple: if you dont have a website, you are 100%, without a doubt, missing out on hundreds, if not thousands of customers. 77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. Frustrating, right? A website, however, is entirely yours.
The company plans to expand into more markets and expects to have thousands of bots on the ground by the end of the year, which it says will give it the largest autonomous vehicle fleet in the world. They have completed more than 500,000 deliveries to date. Orders come in like any other delivery order would.
If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurantmarketing can help you reach your target audience more effectively. Local restaurantmarketing can help you reach your target audience more effectively.
Online ordering has transformed the restaurant industry, turning what was once a convenience into an absolute necessity. In 2025, the US online food delivery market is expected to reach $424.9 Why Every Restaurant Needs an Online Ordering System The answer is simple: to stay competitive. billion in revenue.
While the past two years have been a challenging time in the restaurant industry, there is a light at the end of the tunnel for restaurant owners. However, restaurant operators are now encountering a new set of challenges. With all the challenges on your plate, implementing a robust marketing plan might not be on your radar.
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