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Customer Experience in the Restaurant Industry: Reflections and Predictions through an AI Lens

Modern Restaurant Management

2024 was a year of experimentation with AI, with restaurants testing it on customer-facing interactions, like AI drive-thru ordering, with varying degrees of success. Restaurants succeed or fail based on loyalty, which is a direct result of customer experience. One answer to the brand loyalty challenge is to improve personalization.

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2025 Restaurant Payment Trends and Predictions

Modern Restaurant Management

Embedded Payments in Ordering Systems Embedded payments are also set to play a pivotal role in enhancing the restaurant experience by opening up new opportunities for efficiency, revenue generation, and customer loyalty. This trend, which gained significant momentum during the pandemic, will remain a core focus in 2025.

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How a Creative Cocktail Program with a Beer and Wine License Can Help Your New Restaurant Succeed

Modern Restaurant Management

By curating a distinctive cocktail program, restaurants can tap into this demand, attract a broader audience, and encourage repeat business. A well-crafted menu and unique ambiance can encourage customer loyalty. Build Community Connections : Engage your local community through events and partnerships that build customer loyalty.

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Gen Z Wants More Than Good Food — Here’s How to Keep Them Coming Back

Modern Restaurant Management

This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. 2024 , restaurants can foster deeper connections and drive repeat visits. The restaurant industry is undergoing a significant shift as Gen Z diners reshape dining expectations.

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Win More in 2024: Your Guide to Restaurant Marketing Success

Level 2 | Intermediate: Find out how to optimize for guest engagement, reduce ad costs with guest segments, launch lifecycle automations, and tailor loyalty offers. Level 2 | Intermediate: Find out how to optimize for guest engagement, reduce ad costs with guest segments, launch lifecycle automations, and tailor loyalty offers.

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Social Marketing: Insights from Meta’s Restaurant Summit

Modern Restaurant Management

On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants. Meta Study, June 2024. Meta Q2’24 Earnings, July 2024.

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2024 Outlook: Restaurant Trends and Challenges, Part Three

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their views on what trends and challenges owners and operators can expect to see in 2024. An issue that may arise from this in 2024 is data privacy. Read the first part, here. For the second part, click here.

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Top 5 Ways to Optimize Your Loyalty Strategy

Speaker: Lauren Barash, Vice President, Brand Marketing

Join Lauren Barash, VP of Brand Marketing at Full Course, as she delves into the world of restaurant loyalty programs, and reveals the top five essential strategies to optimize your approach! 📆 February 20th, 2024 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT Don't miss this brand new session! Register today!