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MRM Research Roundup: 2022 Restaurant Trends

Modern Restaurant Management

Early in the pandemic, 72 percent of operators invested in delivery and mobile/online ordering to boost revenue during mandated stay-at-home orders according to TD's 2020 survey, and it appears the popularity of these offerings is here to stay. Investment in delivery and mobile ordering pays off.

2022 215
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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Assume a customer discovers your website but cannot identify where you are located or how to contact you. Suppose a customer goes to a search engine like Google or Google News API and types in 'Find local restaurants near me.'

Marketing 397
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2022 Reflections: The Year That Was for Restaurants

Modern Restaurant Management

The restaurant industry once again proved its resilience in 2022 as it dealt with ongoing obstacles like inflation, supply chain, labor shortages and more. Restaurant owners will end 2022 with a sigh of relief after another tough year. "Restaurant "Restaurant owners will end 2022 with a sigh of relief after another tough year.

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Five Ways to Enhance and Improve the Takeout and Delivery Customer Experience

Modern Restaurant Management

Today, the global food delivery app industry is predicted to reach $320 billion by 2029 — up from $140 billion in 2022. As such, implementing a robust food delivery and takeout service has become critical for restaurants’ longevity and success. You can also consider creating your own mobile app.

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Restaurants with Strong Brand Identities Captivate Gen Z

Modern Restaurant Management

Create a Strong Online Presence While platforms like Instagram and TikTok can generate buzz for a restaurant, many Gen Z customers are still looking to traditional platforms like Yelp and Google Maps when choosing a restaurant to visit; therefore, marketing strategies should focus on creating a strong online presence for the overall brand.

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What Trends Are You Seeing and What Can We Expect to See More of in 2022?

Modern Restaurant Management

Given the increase in off-premise, we expect to see more drive-thru’s similar in format to Checkers & Rally’s iconic double drive-thru model, which dedicates one lane to traditional consumer drive-thru service and one to e-commerce only, including pre-paid digital orders for pickup and third party-delivery orders.

2022 180
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Beyond the Plate: Evolution and Exploration in the 2024 Restaurant Scene

Modern Restaurant Management

The year 2024 promises a journey of adaptation and fierce competition for the restaurant industry as it manages stronger-than-expected economic data and slowing inflation while dealing with the headwinds of short labor supply, more demanding customers and an uncertain political environment.

2024 189