article thumbnail

How Loyalty Programs Give Customers the Biggest Bang for Their Buck

Modern Restaurant Management

Digital loyalty programs surged 124 percent during the height of the pandemic, helping restaurants drive more frequent visits and higher check averages from devoted customers, according to market researcher NPD Group. Having a loyalty program today is table stakes. Loyalty Lessons Learned.

article thumbnail

Staying In Is Here to Stay. What Does that Mean for Restaurant Loyalty Programs? 

Modern Restaurant Management

As the world quickly came to a screeching halt in the early months of 2020, restaurants quickly accelerated an already existing shift towards digitalization to adapt to customers' new safety and priorities. Throughout 2021 and beyond, that answer will largely depend on how restaurants adjust their loyalty programs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Simple Restaurant Marketing Plan for 2020 [PDF Template]

7 Shifts

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. There are only 4 months of 2020 left where you can push your restaurant’s marketing hard and set yourself up for success going into 2021. What are they ordering? Are your customers different in the day than at night?

Marketing 418
article thumbnail

Long Live Digital Dining: How Consumers’ Appetite for Mobile Apps and Online Ordering Will Continue

Modern Restaurant Management

Mobile orders were expected to drive $38 billion in restaurant revenue in 2020. What’s more, digital consultancy Mobiquity in June 2020 reported a 36 percent year-over-year increase in the number of restaurant mobile app reviewers who said it was their first time using such an app. Evolve to Meet New Customer Expectations.

article thumbnail

Online Ordering: A Business Survival Guide

Deliverect

The Inception of Online Ordering. In 1994, a customer placed an online order for a pizza from Pizza Hut, marking the first ever online order recorded in the United States. And while online ordering methods have diversified and become more widely available since, the general premise remains the same.

article thumbnail

5 Proven Loyalty Program Ideas To Boost Restaurant Sales

The Restaurant Times

While there are ample other ways to boost sales, loyalty program is a reliable solution. The aim is to make the customers happy and satisfied in order to retain them. In the new normal, the big challenge for brands is to increase points redemption and loyalty program participation, thereby increasing your restaurant sales.

article thumbnail

5 Proven Loyalty Program Ideas to Boost Restaurant Sales

The Restaurant Times

While there are ample other ways to boost sales, loyalty program is a reliable solution. The aim is to make the customers happy and satisfied in order to retain them. In the new normal, the big challenge for brands is to increase points redemption and loyalty program participation, thereby increasing your restaurant sales.