Modern Restaurant Management

APRIL 15, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. New York businesses saw a decline beginning as early as March 9, 2020 and now show a 63 percent YOY decline. Emotional Connection and Loyalty.

2020 491

2020 Point of Sale Fast Casual Online Ordering 491

Goliath Consulting

APRIL 15, 2021

The benefits of having loyalty programs—particularly mobile programs—have become more noticeable due to the pandemic. Customers are prioritizing value, convenience and speed more than ever, and loyalty programs that are able to provide these perks are reaping the benefits from growing sales to more return customers.

Loyalty Program 221

Loyalty Program 2021 Mobile Ordering Customer Experience 221

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. There are only 4 months of 2020 left where you can push your restaurant’s marketing hard and set yourself up for success going into 2021. Loyalty programs Who doesn’t love free stuff? Need some inspiration?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

JUNE 30, 2021

There is no doubt that 2020 was a transformative year for the restaurant industry. Mobile-Based Loyalty Programs. It is no surprise that the rollout of loyalty programs is all around us, with companies like McDonald’s, Burger King and Taco Bell all providing this offering to their customers.

Loyalty Program 508

Loyalty Program Mobile Ordering Kitchen Safety Customer Service 508

Modern Restaurant Management

SEPTEMBER 30, 2020

Restaurants that aren't already offering some kind of loyalty program should consider creating one, especially as consumers' grip on their wallets have tightened. Restaurants with a loyalty program should also highlight the benefits while remarketing to guests. Small Business Recovery. Broader SMB concerns.

2020 474

2020 Mobile Ordering Guest Recovery Customer Service 474

Modern Restaurant Management

DECEMBER 9, 2020

years , including by 12% in Q2 2020, when every other economic indicator was contracting. Last month, Pret A Manger became the latest restaurant chain to join the subscription economy, launching the YourPret Barista program that offers members up to five drinks per day in exchange for a monthly fee. Customer Connections.

Loyalty Program 484

Loyalty Program Customer Service Consumer Goods Online Ordering 484

Modern Restaurant Management

JANUARY 13, 2020

Now that the new year is here, it’s the perfect time for restaurant operators to review their 2019 performance and identify areas that can be improved in 2020. Specifically, restaurant operators will want to look at data insights from their POS system, customer transactions, and payroll to identify 2020 goals.

2020 364

2020 Website Management Online Ordering Point of Sale 364

Goliath Consulting

APRIL 15, 2021

The benefits of having loyalty programs—particularly mobile programs—have become more noticeable due to the pandemic. Customers are prioritizing value, convenience and speed more than ever, and loyalty programs that are able to provide these perks are reaping the benefits from growing sales to more return customers.

Loyalty Program 195

Loyalty Program 2021 Mobile Ordering Customer Experience 195

Modern Restaurant Management

DECEMBER 21, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? In 2020 the restaurant industry learned that offering delivery and running an efficient operation is necessary to stay alive.

2020 450

2020 Online Ordering Customer Experience Point of Sale 450

Modern Restaurant Management

FEBRUARY 1, 2022

Since the first panic-inducing months of the pandemic in 2020, the restaurant industry has proven to be far more resilient than people would have expected. Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs.

Fast Casual 493

Fast Casual Dine-in Casual 2022 493

Modern Restaurant Management

NOVEMBER 23, 2021

Today’s restaurant guests are more selective about their dining experiences, and boosting customer loyalty is crucial as restaurants shift into this next phase of service and look toward the holidays. Customers now expect more than a simple rewards program or general mailing list. Sustaining Customer Loyalty.

Loyalty Program 474

Loyalty Program Email Marketing Customer Experience Seasonal Menu 474

Modern Restaurant Management

DECEMBER 30, 2021

We’ve seen it throughout 2020 and 2021, and now 2022 is seeing a new version of the same. QR codes, the first of the restaurant-saving technology of 2020, paved the way for newer and better tech discoveries throughout the past two years. The oldest of the tech turned out to be the most tenacious in 2020-2021.

2022 579

2022 Loyalty Program Kitchen Safety Customer Experience 579

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. The privacy landscape underwent numerous changes in 2020 and will continue to evolve into 2021. Loyalty programs aren’t new by any means, but a shift to zero-party certainly highlights their importance. Find the Right Channels.

Marketing 508

Marketing Email Marketing Loyalty Program Point of Sale 508

Modern Restaurant Management

JULY 13, 2022

For example, replacing physical menus with QR codes has become exponentially popular since the start of the pandemic with one firm reporting a 750 percent increase in downloads between 2020 and 2021. Maximizing this opportunity for free marketing is key to developing deep relationships with customers and building customer loyalty.

Franchise 536

Franchise Franchising Operations Loyalty Program 536

ChowNow

FEBRUARY 13, 2025

Most of the restaurant technology tools operators use every day were first introduced years ago, but it wasnt until the 2020 Tech Boom, brought on by COVID-19, that widespread adoption became essential. If customer retention is a priority consider a digital loyalty program or automated marketing tools. Consider your budget.

2025 195

2025 Technology Loyalty Program Mobile Ordering 195

Modern Restaurant Management

OCTOBER 1, 2020

Some have white-labeled those same delivery services for integration within their organizations, and others have built out programs for pick up or delivery entirely in house. Curbside and pick up orders are, without nearly the 2020 fanfare of delivery, among the most significant segments of the restaurant experience today.

Delivery 493

Delivery Loyalty Program Download Online Ordering 493

Modern Restaurant Management

MARCH 23, 2020

Customers are incentivized by the appeal of cutting the line (without facing the wrath of fellow line members) and being rewarded for their patronage with generous loyalty programs. Restaurants similarly can enjoy more predictability in their operations and better ensure orders are completed on time.

Technology 398

Technology Loyalty Program Customer Experience Mobile Ordering 398

Modern Restaurant Management

OCTOBER 7, 2024

Free loyalty programs have been very successful in the fast-food arena – think Starbucks and McDonald’s – where customers earn points or stars or whatever toward free menu items. ” That’s what we’re seeing as the next loyalty step for restaurants. Fasten your seatbelts.

2025 474

2025 Loyalty Program Waste Compost 474

ChowNow

FEBRUARY 28, 2025

Build a Rewards Program to Encourage Repeat Visits Getting first-time guests through the door is the hard partbringing them back is much easier. A well-designed rewards program does just that, turning one-time customers into loyal regulars. A well-designed rewards program does just that, turning one-time customers into loyal regulars.

2025 195

2025 Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

MAY 1, 2020

Q1 Yelp Economic Average (YEA) , which takes a holistic look at the local economic changes since the start of 2020, focused on the economic impact of COVID-19. Key restaurant findings from the Q1 2020 YEA include: More than 30,000 restaurants have shut down – temporarily or permanently – as of Sunday, April 19. Eating 2020.

2020 479

2020 Food Safety Fast Casual Guest Recovery 479

Modern Restaurant Management

DECEMBER 5, 2022

Many restaurant owners and managers immediately invested in multiple technology solutions to stay afloat in 2020, with contactless order and payment solutions being the most important. This would allow owners to cultivate more personal relationships to increase customer loyalty and better market to each individual.

Mobile Ordering 563

Mobile Ordering Loyalty Program Employee Relations Customer Experience 563

Modern Restaurant Management

NOVEMBER 7, 2022

Since April 2020, we have tracked changes in consumer behavior and sentiment in our quarterly surveys to understand better what customers want and need. Take advantage of loyalty programs. One in four consumers (based on RMS surveys ) joined at least one restaurant loyalty program during the pandemic.

Pricing 508

Pricing Loyalty Program Point of Sale 2023 508

Modern Restaurant Management

JULY 23, 2021

This year, 42 percent of restaurant brands plan to invest in customer loyalty programs. In 2020, Starbucks reported that nearly a quarter of all its orders in the U.S. Restaurants must make loyalty programs accessible and convenient. For instance, restaurants can send a loyalty redemption reminder around lunchtime.

Loyalty Program 558

Loyalty Program Mobile Ordering Download Email Marketing 558

Modern Restaurant Management

APRIL 10, 2024

Restaurant operators have faced stiff headwinds since 2020, with a near-constant swirl of inflation, supply chain and labor challenges. For example, restaurant operators can use POS data to develop tailored deals, specials and loyalty rewards. But if last year was any indicator, restaurant operators are on the road to relief in 2024.

2023 492

2023 Point of Sale Loyalty Program 2024 492

Modern Restaurant Management

NOVEMBER 19, 2021

Create a Customer Loyalty Program. Loyalty programs drive repeat traffic by offering discounts based on the number of visits. We mail new residents a welcome package complete with a proven offer they redeem at your eatery before they’ve formed a loyalty to your competitor.

Marketing 474

Marketing Social Media Loyalty Program Food Supply 474

Modern Restaurant Management

FEBRUARY 3, 2022

“While our findings reveal just how much has changed since our 2020 report, they also show how resilient FSRs have been throughout these extraordinary times. Loyalty : Loyalty programs also saw a major uptick during the pandemic, with two in five operators implementing their loyalty programs in the last one to two years.

Loyalty Program 486

Loyalty Program Online Ordering Cash Management Point of Sale 486

Modern Restaurant Management

OCTOBER 13, 2022

Put Loyalty Rewards Into Customers’ Hands with a Branded Mobile App. Another way to increase the value of customers’ dining experience and increase return visits is to provide loyalty rewards with a custom, restaurant-branded mobile application. Many restaurants adopted delivery services out of necessity in 2020.

Technology 450

Technology Loyalty Program Mobile Ordering Download 450

Modern Restaurant Management

FEBRUARY 17, 2021

restaurants, the industry demonstrated its resiliency against a variety of headwinds throughout 2020 by rising from a -35 percent traffic decline in April to a -11 percent visit decrease in December compared to year ago, reports The NPD Group. Carry-out ended 2020 holding 46 percent of off-premises order share. Restaurant Resiliency.

2021 474

2021 Mobile Ordering Loyalty Program Download 474

Modern Restaurant Management

APRIL 27, 2020

Additional funding has been allocated for the Paycheck Protection Program (PPP ). To make it easy for restaurants of all sizes and types to adapt to these changes, OpenTable is introducing a new Open Door ’ pricing program. No cover fees through September 30, 2020. For more information, visit: sba.gov/paycheckprotection.

Mobile Ordering 494

Mobile Ordering Webinar Loyalty Program Online Ordering 494

Modern Restaurant Management

FEBRUARY 11, 2021

Mobile orders were expected to drive $38 billion in restaurant revenue in 2020. What’s more, digital consultancy Mobiquity in June 2020 reported a 36 percent year-over-year increase in the number of restaurant mobile app reviewers who said it was their first time using such an app. Evolve to Meet New Customer Expectations.

Mobile Ordering 493

Mobile Ordering Online Ordering Ordering Customer Experience 493

Modern Restaurant Management

OCTOBER 29, 2020

The year 2020 has brought with it many changes, whether social or medical, the happenings of the last few months will have a lasting impact on the food and hospitality industry and the consumers that make use of it. Above all, loyalty strategies in 2021 must keep convenience in mind. How can that be achieved? Display Empathy.

2021 364

2021 Loyalty Program Social Media Webinar 364

Modern Restaurant Management

MAY 5, 2021

In this edition of MRM Research Roundup, we have news on understanding customer loyalty, beverage insights, restaurant supply loyalty, the influence of discounts, the state of payments and the evolution of gift cards. Customer satisfaction has traditionally been the main driver of loyalty. The Value of Trust. California.

2021 490

2021 Coupons Loyalty Program Consumer Goods 490

Modern Restaurant Management

MARCH 19, 2021

After traveling together across 44 states and almost 20,000 miles in 2020, their joint conclusion was: Americans are more empathetic and less dogmatic than we would believe. In return for dedicated customer loyalty, local joints have become much more meaningful to people during these challenging times.

Loyalty Program 367

Loyalty Program Front of House Back of House Food Safety 367

Modern Restaurant Management

JANUARY 13, 2021

The old nursery rhyme, “Jack be nimble, Jack be quick” could sum up the actions of successful restaurant operators in 2020. And, based on our recent survey of 830 US consumers, it’s likely a good mantra for 2021.

2021 488

2021 Consumer Goods Fast Casual Loyalty Program 488

Modern Restaurant Management

JANUARY 12, 2022

Early in the pandemic, 72 percent of operators invested in delivery and mobile/online ordering to boost revenue during mandated stay-at-home orders according to TD's 2020 survey, and it appears the popularity of these offerings is here to stay. Sales velocity is now +4 percent vs January 4, 2020. Kicking orders to the curb.

2022 539

2022 Mobile Ordering Guest Recovery Point of Sale 539

Modern Restaurant Management

MAY 24, 2022

It has been estimated that credit-card giant, Mastercard observed a 40 percent jump in contactless payments, comprising tap-to-pay and mobile pay in the first quarter of 2020 as a large number of shoppers feared germs on cash and credit cards.

Marketing 508

Marketing Loyalty Program Coupons Fast Casual 508

Modern Restaurant Management

APRIL 27, 2020

Additional funding has been allocated for the Paycheck Protection Program (PPP ). To make it easy for restaurants of all sizes and types to adapt to these changes, OpenTable is introducing a new Open Door ’ pricing program. No cover fees through September 30, 2020. For more information, visit: sba.gov/paycheckprotection.

Webinar 463

Webinar Loyalty Program Online Ordering Social Media 463