Tim Hortons overhauls loyalty program after giveaways put a big hole in sales
RGU
FEBRUARY 11, 2020
Sales at Tims fell US$150 million last year, compared to the year previous. Sales at Tims fell US$150 million last year, compared to the year previous. “We’ve attracted far more guests to our loyalty program far more quickly than we had planned,” Cil told investors on a conference call on Monday. .
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