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It’s Time to Measure Up: Creating and Executing a Menu for Success With Location-Based Marketing

Modern Restaurant Management

As consumer options and demand shifted, businesses were forced to adapt and prioritize new technologies and alternate ordering experiences that would allow them to deliver on customer expectations. Adopting a digital-first environment quickly became a priority and mobile technology is playing an integral role.

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MRM Research Roundup: End-of-September 2021 Edition

Modern Restaurant Management

The new report captures a steady rise in mobile ordering, reinforcing the critical importance of mobile initiatives for restaurant brands. According to the data, consumers deleted restaurant apps if menu items were missing or if there was limited ability to customize orders. Mobile orders are on the rise.

2021 171
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MRM Research Roundup: End-of-May 2021 Edition

Modern Restaurant Management

Throughout subsequent waves of the pandemic, the reports explored the growth of off-premise strategies including the spike in mobile apps and, more recently, captured softening safety concerns among consumers when they began favoring shorter wait times over safety protocols. ” Highlights from the report include: Fast Food.

2021 190
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MRM Research Roundup: Mid-December 2019 Edition

Modern Restaurant Management

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the great gift of a restaurant gift card, learning about event professionals, top QSR traffic and digital ordering strategies. While restaurant sales were lower for November of 2018, November of 2019 did not include the same holiday headwinds.

2019 128
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MRM Research Roundup: Mid-July 2021 Edition

Modern Restaurant Management

Total restaurant visits were down -6 percent in May 2021 compared to May 2019 but were up +23 percent from a year ago, recovering from a -23 percent decline in May 2020. Snack were up this May +8 percent compared to May 2019 and up +3 percent compared to two years ago. Each daypart — morning meal, lunch, dinner, and P.M.

2021 190
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Effectively Targeting and Marketing to Gen Z

Modern Restaurant Management

Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. As our first digital natives, rapid technology advances have been always been the Gen Z norm. billion in spending by others.

Marketing 209
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2024 Outlook: Restaurant Trends and Challenges, Part Two

Modern Restaurant Management

We will also continue to leverage our revamped ‘Restaurant of the Future’ model along with our advanced technology strategy and are eager for this next phase of growth for the company. Machine learning is capable of organizing menu items in a way that incentivizes customers to order promoted items – an adaptable menu.

2024 133